The Magic of Words as Opportunity

Deadlines and Other Powerful Words

 

 

Opportunity Writ Large…Again

By Carolyn Howard-Johnson, multi award-winning author of the 
HowToDoItFrugally Series of Books for Writers

 

Deadlines. 

I’m not going to give you advice on meeting deadline because I’m in the middle of a booklet for my HowToDoItFrugally Series when I should be nearing the end. I’ve always believed in leaving early for social occasions, and to catch planes. And I’ve never had trouble with deadlines before. Now—suddenly—I’m feeling…inadequate and a little fearful of mentioning the word.

So here I am facing my November deadline for Writers on the Move. I just, well…sorta stole a little segment from the booklet I’m writing to share with subscribers and visitors to Karen Cioffi’s blog as well as her talented slate of regular contributors. 

It’s the story of how I came to write a booklet I’m working on. It’s little about deadlines, too, I guess. You’ll have to read between the lines.

Anthropologists tell us we humans have been storytellers since we first gathered around fires for warmth and companionship, long before we entertained the idea of writing. Stories were our entertainment. It’s also how we learned the easy way—from others’ experiences—rather than from our own shortcomings, our own seemingly insurmountable challenges, and our own oopsies. Having said that, when we do learn the hard way, sharing helps us see the value of applying humor to ourselves.

In important moments of working with my first editor, I found myself using the words saying or adage and immediately felt ill-at-ease about my vocabulary skills. I eventually acquired the more acceptable all-purpose word, apothegm when one was suggested in an editing class I was teaching and thereby expected to know about such things. It is somehow both more specific and more adaptable than sayings…and, yes, less humiliating. But it still didn’t let me bore down on the specifics I needed to communicated with editors--nor for my classes and the new book I was writing to use as a text in a class on marketing books. There were available books and texts galore out there but nothing that included public relations for authors, or promotional ideas or getting media attention for books. 

In the meantime, apothegms were leading me to all kinds of synonyms with slightly different meanings. They included more precise as well as well as subliminal interpretations for each: 

§  mottoes and catchphrases might suggest an unwanted commercialism.

§  proverbs imply a biblical passage; words of wisdom also connote religiosity or a philosophy that might or might not be appropriate for the title in consideration.

§  platitude smacks of cliché, something most of us work mightily to avoid.

§  maxims tend to be about rules of conduct. If an editor suggests you use them to introduce chapters and your book isn’t a “Miss Manners” book, explore the kind of apothegms they had in mind before spending good writing time researching quotations that probably won’t suit the tone of your book.

§  axiom, dictum, adage, and even the word sayings, itself! 

     As I started thinking of them as synonyms, it occurred to me to use a variety of the ones I was runningacross at the beginning of each chapter and as I found them, the book started feeling like a book rather than a collection of essays. When I couldn’t find what I needed, I started writing some myself. It felt like magic. Earlier this month, Terry Whalin published an article on this blog about grabbing down opportunity when it appears to you, and it occurred to me that was a bit of related magic. Sometimes we don’t recognize opportunity when it comes and perches itself on the bridge of our noses. The article made me realize that one simple word like apothegms isone of those opportune moments--one I nearly missed.

Soon I realized that very few authors use these, ahem!…sayings to make a book work as a full book and that maybe if I wrote a short book of vocabulary words related to the needs of authors, the content could help them apply this technique to their books. Different words might work differently for them, but each could be an opportunity for one of my fellows out there.

 I had found a way to make the interior design that would make my book more interesting than a theme paper. It wasn’t a new idea, by any means. But it had become an opportunity that kept growing. 

I had to self-publish because I was on deadline for my first class that fall. I started introducing each chapter with an apothegm or one of its semi-synonyms, depending on the topic of the chapter. One opportunity kept leading to others. Thinking of apothegms as opportunity, it’s a wonder they haven’t become an essential technique combined with the merest suggestion of interior design in seminars and presentations at writing conferences!  (If you are interested in reading Terry’s article, leave a comment at the end of this article and Terry, Karen, or I will send you the permalink a to make it easier for you to access!)

 

But back to my story. This one “accidental” piece of knowledge worked in favor of my flagship book, my UCLA Writers’ Department students, and is still making itself useful for me nearly three decades later. If you’re familiar with my how-to books for writers, you’ve probably already run across the motto or tagline I came up with early in the pursuit of clarity to replace my old sayings habit: 

 

“Careers that are not fed die as readily
as any living organism given no sustenance." 
~ CHJ

 

I still try to find somewhere to slip that one into all my how-to books for writers and promotional material. But it’s limited. It only works when I want to convince authors that they’ll need a “to know more about a lot of things they never suspected they’d need or wanted desperately to avoid.” It’s also an example of how the work you put into apothegms for one book might be recycled to benefit many books—even many promotional projects like handouts.

And here’s the icing on the cake. This (unfinished!) book has lead to another promotion I haven’t tried before. WinningWriters.com will be giving it as a gift to all those who enter their 2025 #NorthStreetBookPrize contest. If I’m lucky the contest entrants will tell others about it. Opportunity meeting opportunity. Speaking of opportunity! I mustn’t forget to add  WinningWriters’ clever pre-promotional idea to the next edition of my The Frugal Book Promoter. That would be its fourth edition. It seems a single word has more power than even I who love words could have imagined.

PS: Once finished, this booklet full of writer-related words, each a powerful opportunity, will be available from Modern History Press early in 2026.

 

MORE ABOUT TODAY’S WRITERS’-ON-THE-MOVE BLOG CONTRIBUTOR 

                                                                  Badge created by Carolyn Wilhelm for the HowToDoItFrugally Series of Books

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Carolyn writes nonfiction for writers, poetry, and fiction and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. J. She is especially thankful to Karen Cioffi for letting her share stories like this with her #WritersontheMove audience. 

 

What George Orwell Has to Say About Words

 

What George Orwell Has To Say About It

Freedom of the Press and Words Count
 
By Carolyn Howard-Johnson
 
You may know me as “The Frugal Book Promoter”…or novelist. . .or poet. But because this year is shaping up to be an especially difficult year worldwide, maybe you won’t mind if I stray a bit from my usual topics to talk to you about topics that that have been in the news recently—namely freedom of the press and the importance of words?
 
Not long in the past during the height of the Covid pandemic, the White House issued a list of words the Center for Disease Control and Prevention shouldn’t use. That was unprecedented. It bothered me then and it bothers me even more now that Covid keeps reoccurring but some of the other major problems we face have exacerbated. We are lucky that as writers it has been relatively easy to isolate ourselves. That has made me even more appreciative of the importance of words in my life and, I hope, has done the same for you..
 
The LA Times (Tuesday, Jan 16, 2020 page B2) used this as a lead for the story on this repression of words, all the more surprising because the United States is known for its respect for words, both spoken and written:
 
“’It’s a beautiful thing, the destruction of words.’ George Orwell writes
in the fifth chapter of his dystopian novel, 1985.”
 
I love the novel the Times chose to quote, but I have always been too optimistic to give its dystopian theme much credence. But here we are with four public health experts from Emory University in Atlanta saying that if the CDC actually obeys the White House order to avoid certain words and phrases and that by doing so, it “squanders [the agency’s] limited resources.” Other agencies were also “forbidden” to use words like “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science based.” In some cases, the administration’s budget office suggested alternative terms which is a subtle way of saying they are not only telling them what words to avoid, but telling us what words they would like to them to use. I can only hope that this administration will return to honor the constitution’s freedom of speech and press intentions.
 
Then in a recent Sierra Club magazine (sources do count for us writers!), I learn that the US climate office was told not to use the terms “climate change,” “emissions reduction,” or “Paris agreement.” Seems someone was trying to control what we write about, maybe trying to control how we think.
 
Times also reported that in addition to our concepts of free speech and free press, gagging like this violates The Plain Writing Act of 2010 that requires all federal agencies “improve the effectiveness and accountability to the public by promoting clear Government communication that the public can understand and use.”
 
We writers should be thankful for that “plain writing” encouragement! But as writers, we should all be worried—even on the lookout—for anything that limits our use of words.
 
As an example, we’ve been encouraged to use only Merry Christmas as a holiday greeting for decades. I’d hate to lose alternative greetings. As a courtesy, I’ve always reserved Merry Christmas for people I know to be Christian, Happy Hanukkah for those I know to be Jewish. Have a great Kwanza for the black people I know celebrate it but not those for whom I am unsure. Ramadan? Well, I’ve never had occasion to use it (sorry!), but if I did I would be equally careful to abide by the traditions of the person involved.
 
There are others, but generally, “Happy holidays,” is a polite way to be inclusive when we don’t know the situations or do know that in a diverse population I may be addressing a few people who are members of each group with a few atheists to boot. That is a very small example of how important words are, and how important it is we have access to all the ones we find in a dictionary (and some we don’t). For clarity. So that we can. . . ahem, obey the Plain Writing Act. Now there’s a government proclamation I can get my teeth, molars, and incisors into!
 
Before I assure that I don’t get too blasé, I occasionally revisit the date that it was written. 2010! Perhaps we need a reminder of the importance of clarity in our communication more often than we think we should. Is it time again? And can we write clearly if words—precious words that came about presumably because they served a purpose—are denied us? And do we pay no attention when other entities use words to color the way we think. That will always be with us. It is part of the price we pay for free speech issues. We can refuse to be taken in by it. Always on the lookout.

 

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Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including USA Book News’ winner The Frugal Book Promoter now in its third edition from Victor Volkman’s Modern History Press and The Frugal Editor scheduled for release in its third edition in 2022. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and shouting out!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. She recommends Dr. Frank Lutz’s Words that Work to her writing friends and those who want to understand more about the power of words-both the positives and negatives. Learn more and find tons of free resources on her website at https://HowToDoItFrugally.com.