Showing posts with label marketing books. Show all posts
Showing posts with label marketing books. Show all posts

Three Neglected Components for Publishing an E-Book

By Carolyn Howard-Johnson

A Website owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was mulling over this answer this all-important question, I figured I’d pass the answer along to you, but the question was too hard to answer in its original form. I took the liberty of qualifying it with an introductory clause and here it is: 


Because a self-publisher must be a jack of all publishing trades and because many readers are still not comfortable with e-books, I believe the three most important components of publishing an e-book are:


1. The cover. Visuals are powerful tools. A great book cover may be even more important for an e-book (even though it's virtual) than for a paper book. It will probably be the only visual a reader will have to connect the reader to the author's (and publisher's) credibility.


2. Great editing. Too many authors and e-book publishers think that great editing is merely the process of eradicating typos, but it's a lot more. It's grammar. It's the conventions of writing (like punctuating dialogue correctly). It's even formatting that anyone can hire done, but should know enough about to prepare their manuscript for its final edit. And it’s knowing about the things that your English teacher may have considered correct, but they’re things that tick publishing professionals like agents, publishers and the media people who get to choose a book for print or internet exposure off!


3. Formatting. I list this last because most e-book services like Amazon, Createspace, BookBaby etc.  make it clear that formatting is essential and provide guidelines for getting it right.  I included expanded step-by-step instructions for formatting your book for Kindle directly from my publisher, Modern History Press, in the Appendix of my multi award-winning book on editing. For the recently released third edition of The Frugal Editor, go to to get the Amazon special for the whole series of my HowToDoItFrugally series of e-books for writers with one click.


Note: You should know that when a reader buys your e-book on Kindle, they get to choose what reader format they prefer, and it costs you no extra time reformatting and tracking several for e-book exposure on different platforms.


PS: The fourth most important component of e-books is marketing. No e-book—no book!—is truly published if it hasn’t been marketed. It’s part of the publisher’s job no matter how it is published or who the publisher is. And if it is self-published, marketing is as much the author’s job as the writing of the book. Everything you need to know to market your book the way a professional would if you had the money to hire her is in the tried-and-true The Frugal Book Promoter


More About Today's Contributor

 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the multi award-winning third editions of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Her blog, lets authors recycle their favorite reviews absolutely free.  Find submission guidelines at




Writers: Tips on Selling Books at Bazaars & Fairs

Strive Not to Be a Success,
But to Be of Value.

                                           Albert Einstein
By Linda Wilson

This holiday season I joined with two other children’s authors to share a table at two holiday bazaars held at local high schools. It was my first time. I learned a lot, had loads of fun, and am thrilled that I’ve found a good way to sell my books in person. Up until now, I’ve been working on a marketing plan to interest readers online on social media sites and elsewhere, and to be honest, I haven’t even scratched the surface. While I continue to market my books online, I have decided it’s worth it to pursue marketing locally as well.

Here is a list of the items to consider:

City permit and/or state license: Check to see what permits and/or licenses are required in your area.
Books: Order copies in advance.
Square: Google “Square Reader” to see if your phone works with a free reader. All three of us used Squares at the fair. We did run into a problem, though, of having on-and-off service because we were situated in the middle of the building. Sales were made by stepping close to the door or outside. To advertise that you accept Square, fit a square sticker that comes with Square into a frame to display on the table.
Change: Make sure you have enough change for cash sales. Note: Keep track of purchases and which books were sold.
Take your favorite pen: Purchasers seemed delighted to receive signed copies, so you might have a favorite pen you want to take specifically for this.
Table: Check to see if you need to take your own table. About two tables, 40x40, which we brought, gave us the room we needed for our display.
Tablecloth and small decorations for the season.
Stool: Having a higher perch than a chair enabled me to sell while seated. The others using regular chairs had to stand and sit frequently throughout the day.
Sign-up sheet and pen: Each purchaser can sign their email address so you can send them your newsletters.
Posters: Foam-backed posters are available at Staples of your book covers at a low cost.
Poster stands and an upright stand: These stands help advertise your books and the upright stand on the table allows customers to see the books easily. Also, we made stacks of books set in neat rows across our areas.
Price sign: A colorful way to advertise the price of your books is to make cut outs with bright, neon paper. I made my cut out a star design with a bright pink background and a bright yellow star inside the pink star, with the price written in bright purple marker.
Misc. marketing materials: Bookmarks, pens, stickers, etc. I created my own To-do pad by splitting 3x3 post-its pads into about three sections, adhering my business card to a business-card-size magnetic card that I bought at Amazon Prime. The business card adheres to the magnetic card, then I taped the back of the magnetic card to the section of post-its with strong double-sided tape. On the top post-it I stamped an illustration and a quote from my first book in bright red. I bought the stamps and ink from I gave the To-do pads to purchasers.
Candy: Put candy out in a colorful dish.
Item to donate: You might be asked to donate an item for a silent auction.
Cart or suitcase: You will accumulate more than you can imagine, especially if you need to take your own table and chair/stool. Both my author friends used heavy duty collapsible folding wagons (available on Amazon Prime) to carry their items in and out. I used a suitcase and they shared their space for my larger items. In the future, I plan to invest in this type of wagon. We still made more than one trip, but the wagon made it easy.
Lunch and snacks: Think of what you’d like to have to eat and drink. It’s a long day with few breaks.

I learned a lot from my fellow authors who have sold their books together for a while. The best part of it is that it was fun being with them. It turned out that our books covered pre-school to adult. So, when someone showed an interest, we would ask if they were looking for a book for a certain age child and what they liked to read, then we could direct them to the books we thought were most suitable. Quite a few adults were interested in the books for adults, and some made purchases.

The best part was meeting my readers face to face. To see their eyes light up when they heard about my books and enjoyed looking at the illustrations made my efforts in writing for children rewarding beyond measure. I came home bubbling over with enthusiasm to dig into my next project . . . and my next fair.
Happy Holidays!

Linda Wilson, a former elementary teacher, has published over 150 articles for children and adults, several short stories for children, and her books, Secret in the Stars: An Abi Wunder Mystery, and A Packrat's Holiday: Thistletoe's Gift, which are available on Amazon, in the Mist, the second book in the Abi Wunder Myatery series, and the picture book, Tall Boots, will be out soon. Visit Linda at

Dr. Judith Briles Gives Away Million Dollar Speaking Secrets

Because of ethical conflicts, I rarely review books. Occasionally I make an exception when a book that can help the publishing industry in some way comes along. This is one of those times. As you will see, authors interested in publishing have needed the latest information possible on the best marketing device for success ever for a long time. Ta da! Now comes Dr. Judith Briles’ How to Create a $1,000,000 Speechthe kind of advice that comes from experience!  

TITLE: How to Create a $1,000,000 Speech
AUTHORS: Dr. Judith Briles
PUBLISHER: Mile High Press, LTD.
ISBN:  978-1885331-67-0
293 pages, $25.00
GENRE: Nonfiction
CATEGORY: Speaking/Careers

Reviewed by Carolyn Howard-Johnson, 
author of the multi award-winning HowToDoItFrugally Series of books for writers

My first serious introduction to self-publishing was at a SPAN conference in Atlanta (Small Publishers of North America); it was there I was introduced to a very fat volume on self-publishing by Marilyn Ross that included the idea that real publishing includes marketing. She also applauded speaking as the best wayto market a book—read that as the most assured path to success.

Since then, I have recommended a couple of super speakers’ books to my clients and in the appendixes of my #HowToDoItFrugally Series of books for writers and, I’ve pointed to the writing (and speaking) career of the late Dan Poynter as an example of how well speaking benefits a writing career—and vice versa. 

Now, years later, Dr. Judith Briles, adds her How to Create a $,000,000 Speech to the battery of my choice for “Best Books on Speaking.” And trust me, it is not a long list! 

Though the title may seem as if it is promising more than speaking can deliver, it is not. I have seen speaking make many authors a ton of money over the years and build writing careers as it does so. One side-benefit that always appealed to me: Travel.

Have I convinced you of the possibilities? Then the next step is to study up.  And may I suggest you start with Briles’ book? For the fun of it. For the enthusiasm and inspiration between those royal purple covers. And for the all-in-one-place advice you’ll get on the process. 

Patricia Tripp, CSP and Past President of the National Speakers Association, said it perfectly and I can’t beat that: “Learning from Judith Briles could well be your best purchase of the year.” 

It boils down to experience. And, of course, Judith’s near-unique ability to tap that experience and organize it into a book you won’t want to put down or relegate to a bookshelf. Not when you can keep it near your computer to nudge you toward your speaking goal a little each day.


Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The
books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoterand The Frugal Editorwon awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethicallyis her newest how-to book and her newest poetry book is Imperfect Echoes.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
The author loves to travel. She has visited nearly ninety countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague, as well as USC, her alma mater. She admits to carrying a pen and journal wherever she goes. Her website

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