How Authors Can Get Books into Campus Libraries

Q&A a la Ann Landers

Getting Your Book into Campus Libraries and More!

By Carolyn Howard-Johnson

INTRODUCTION:

I occasionally run a Q&A based on the Ann Landers columns in my SharingwithWriters newsletters. I grew to love Landers’ wisdom when I edited the originals way back when I was a staff writer for The Salt Lake Tribune. This is one that received the most feedback since I published my first e-newsletter back in 2003. 

QUESTION

Regarding university bookstores: I know that Random House had my book in their catalog targeting educational sellers. Is there more than that I can do? How would I 

1. identify them and

 2. approach them?

ANSWER

I'm going to use my husband's experience with his What Foreigners Need to Know About America from A to Z as an example because he was so successful with it. 

He put together a form letter (which he tweaks) depending on who it's going to. He goes online and finds areas on campus that could use his book. Great possibilities on campuses include: 

1. College acquisition librarians

2. International student programs and clubs 

3. Campus career centers

4. International studies professors

5. Professors who teach American  literature, history, etc., especially the ones who teach ESL (English as Second Language) students

4. Campus bookstore buyers  

He spends about thirty minutes a day finding all the resources available on one or two campuses. He sends query letters to each of those resources, always trying to address the specific person in charge (and spell his or her name correctly!). Sometimes that's only one contact a day. Some days, when research goes well, it's three or four.  

Lance has had some amazing successes like having his book chosen as gifts/recommendations by the university that hosts the Fulbright Scholars in the US each summer. His book is also been accepted by imore than 300 university libraries and some of those ordered more than one copy. 

He offers a free book to those influencers who show an interest (i.e. those who answer his e-mail) with a “yes!” response. I am “The Frugal Book Promoter,” so I love this approach. It costs less than just sending a book with a cover letter to each contact.  Of course, there is also a cost to sending books when requested, but otherwise using this method doesn’t cost an author anything out of pocket. I love it because the results of one’s efforts are easily traceable. You know, as an example, a professor has recommended it to a class when suddenly you sell thirty-five books all being shipped to the same place! 

I also love it because the dollar-and-cents results have proven to outweigh the expense. 

When Lance gets a perfunctory positive response, he sometimes worries he will be wasting a book. But that response usually results in many more than the sale of one book. He has had requests to use excerpts for professors’ classroom assignments or handouts. (He always provides those who ask for permission to reprint with an extensive bio and sales pitch that he asks them to include as part of the assignment.) The top sale we could trace to his letters (it's sometimes easier for self-published authors to trace sales to a specific effort) was fifty-nine copies. 

One more secret. He is persistent.

One more big benefit: I’s apparent that word travels among universities.  

Here’s an alternative that he tried. It isn't as frugal and not as effective because the contact is not personal, but it’s a lot less time-consuming than his one-on-one method: 

IBPA (Independent Book Publishers Association) has a catalog that they send out to selected resources. One goes to libraries. A separate one goes to university libraries and another to reviewers.  I've used that service for my books in my HowToDoItFrugally Series of books,too, and a couple of my poetry books. It can be good...or not. Depending on the title. 

Be aware that if you find an instructor who recommends your book or uses it as class reading, the bookstore often stocks the book automatically. But not always. It doesn’t hurt to mention in your query letter that your book was ordered by X university or that Professor X showed an interest in your book in a followup letter to the library’s buyer.

PS: The recommendations and endorsements from many of these contacts also resulted in a request from a Ukrainian press to publish his work in translation. It was also published in Simplified Chinese, apparently through his contact with a Chinese studies program at one of these universities.

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson is a multi award-winning novelist and poet who started her writing career in journalism, PR, and marketing. Her multi award-winning HowToDoItFrugally Series of books for writers has been helping authors since the publication of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; now in its second edition. The multi award-winning second edition of The Frugal Editor; is also in its second edition, and Great Little Last Minute Editing Tips for Writers and The Great First Impression Book Proposal are her inexpensive booklets for writers. Her Getting Great Reviews . She loves to tweet because it is a social network that understands the value of marketing. 

The 3 Levels of Picture Books

Picture books have three levels or purposes in regard to the reader and purchaser.

Think of it as the structure of a house: there’s a basement, a first floor, and often an upper floor.

Level 1: The basement, or Surface Level, is geared toward the youngest reader (or listener if too young to read). This child is able to understand what’s going on. He is engaged by the story.

Using a wonderful children’s picture book, Caps For Sale by Esphyr Slobodkina, the child will think it’s funny that monkeys take the peddler’s caps, put them on their heads and won’t take them off.

Level 2: The first floor, or the Underlying Meaning Level, is for the older children who can understand on a deeper level. At this age, they can realize danger, anger, and a cause and effect scenario.

Again, using Caps for Sale, the children should be able to understand that the monkeys are mimicking everything the peddler does, but the peddler doesn’t realize what they’re doing. With this age child, he/she may yell out, “They’re doing what you do!” in an effort to help the peddler.

Level 3: The upper floor, or the Take Away Level, is the value the book holds for the purchaser, usually the parent, grandparent, or teacher. The adult reading the book to the child understands the meaning of the story, what value can be taken away by children.

In the case of Caps for Sale, the young child is engaged and understands the monkeys took the peddler’s caps and wouldn’t give them back. The older child is engaged and understands that the peddler is causing the monkeys to act as they are. The value that might be taken away is that our actions create reactions.

I just want to point out that Caps for Sale was first copyrighted in 1940 and renewed in 1967, so there is a great deal of telling in the story.

Back then, writing for children used a different structure. The stories were not geared toward today’s short attention span and need for action. But, some stories, such as this one, hold up even through change.

Keep in mind though, in today’s children’s market a writer must take into account that a child is bombarded with media and entertainment. Children’s publishers want showing rather than telling. They also want action right from the beginning of the story. In today’s market it’s the writer’s job to grab the reader quickly.

This article was originally published at:
http://karencioffiwritingforchildren.com/2016/05/08/the-3-levels-of-picture-books/

Karen Cioffi is an award-winning children’s author. She runs a successful children’s ghostwriting and rewriting business and welcomes working with new clients.

For tips on writing for children OR if you need help with your project, contact her at Writing for Children with Karen Cioffi.

To get monthly writing and book marketing tips, sign up for The Writing World – it’s free!

And, you can follow Karen at:
Facebook  https://www.facebook.com/writingforchildrenwithkarencioffi/
LinkedIn  http://www.linkedin.com/in/karencioffiventrice
Twitter  http://twitter.com/KarenCV

MORE ON WRITING

Tips for Building Your Writing Community

Your Best Writing: Wordiness vs. Accessible Writing

Creating Your Main Character – Hit a Home Run

6 Tips to What Makes a Good Story?

Create Strong Story Settings with Visual Prompts

The Enchantment Show with New Mexico's SCBWI Chapter

"Up on the Roof," by Eddie Edwards

This year marks the Sixth Annual Enchantment Show for the New Mexico chapter of the Society of Children’s Book Writers and Illustrators, SCBWI. Illustrators who signed up are given a deadline to complete an illustration of their choice, in their choice of medium. Participating writers are then randomly matched with an illustration, and must create a one-page story to accompany their illustration. This year’s theme is “Serenity.” The stories and illustrations are displayed at a local library in Albuquerque for the month of June, and a reception held to celebrate our members’ creations.

Last year, as a nonparticipant, I attended the reception to enjoy the show and also to see, frankly, if I would be up to the challenge. This year, I am happy I took the leap. Not only was it a challenge to think up a story that would give my terrific illustration justice, but it awakened the desire to create more. The biggest benefit was meeting more SCBWI members, and especially the artist, Eddie Edwards, my illustrator. I had spent many hours dreaming about her illustration not knowing who had created it. To finally get to meet her was a thrill.

So, without further delay, I present:

Stars and Dreams Forever

by Linda Wilson

Hunter pressed his hands over his ears. Luna, his little sister, wouldn’t stop wailing. His dad paced back and forth across the living room, jiggling her in his arms. It didn’t help. And no one had turned down the TV. There had to be a better place to find some peace and quiet than under this coffee table. 

He slid open the patio door and stood by the porch railing. On the streets below, sirens screamed and drivers honked, the sounds tunneling up between apartment buildings. All this noise hammered into his brain. This wouldn’t do, either.

A pot bubbled on the stove. Mmm. Mom’s spaghetti sauce. He slipped into the kitchen. His mom and Mrs. Martinez, their neighbor from the apartment next door, were busy talking and laughing. Supper would be a while. Time enough to escape to his room.

Sitting on his bed, Hunter glanced at the Star Wars posters plastered on his walls. Luke Skywalker, Princess Leia and Darth Vader stared back at him from “Return to the Jedi.” The saying at the top, “Return to a Galaxy Far, Far Away . . .” took him lightyears away, to suns and moons and planets . . . to infinity . . . places beyond his own imaginings. If only he, little speck-on-the-Earth-Hunter, could travel as long and as far as it took to get to other galaxies. The Andromeda Galaxy, maybe? But how could he ever do that?

His eyes shot up to the ceiling. The plain white paint gave him a blank canvas, as an artist would use, to think and dream up his next creation. An idea came to him. He found his dad, now holding Luna fast asleep in his arms, and whispered, “Dad, can I go in the hallway and check out the stairs?”

“Why, whatever for?”

“I want to see how far up they go,” Hunter said.

His dad thought a minute. Hunter held his breath. Then his dad said, “All right, go ahead. I’ll catch up as soon as I put your sister to bed.”

“Thanks!” Hunter climbed the stairs and swung open the door at the top. A cool breeze ruffled his hair. He’d found his building’s roof. It’d been here the whole time, a place on top of the world!

Above, a crescent moon shone, and constellations of stars sprinkled across the nighttime sky, sparkling like jewels. Below, life had quieted down some, the only sounds soft music, soft voices and TVs turned down. Even the traffic had slowed. In a spot that looked just right, he lay back. The door opened. He said, “Hi, Dad.” At that moment, a shooting star streaked across the sky. A spectacle that he and his dad could share, and it didn’t make a sound.

Illustration: I'd like to thank Eddie Edwards for sharing her illustration for this post.

Watch for Secret in the Stars,
soon to be published. Don't worry:
Readers of WOTM will be
the first to know!

Linda Wilson, a former elementary teacher and ICL graduate, has published over 150 articles for adults and children, and several short stories for children. She has recently become editor of the New Mexico SCBWI chapter newsletter and is working on several projects for children. Follow Linda on Facebook.

Create a Strategy that Delivers Great Content

What does it take to promote your writing, be it articles, stories or books? Indeed, the answer is much more than Sales Pitches and Events. 

 

How do you tell your readers or a prospective publisher what you are about? How does your promotion offer benefit the reader? The answers are: your Author Platform, your Branding, and your Website.  It’s the way you inform and engage your audience. This week we’ll talk about Great Content, and developing a Strategic Plan.

Points for brainstorming your strategic plan to deliver great content:
1.    The WHAT: Writing a series of five, six or ten articles focused on one theme
2.    The HOW of delivery is via quality information in text, graphics, video and audio. We are not entitled to our reader’s attention. Deliver content that grabs their interest early, and make it good for the quick-look reader.
3.    Change up the presentation by offering an article in text with audio as well.
4.    Make it original, relevant and valuable while staying focused on your theme.
5.    Also, make it substantial and in-depth even when it requires 1000 words or more.
6.    The WHY: Connecting with your audience which leads to engagement and sharing
7.    WHEN you build Connection, readers are more likely to follow by taking Action
8.    Build an archive of your content articles in preparation for creating a good online course. An organized file archive is enormously helpful in repurposing your best articles for additional opportunities.

Use proven structures essential for effective SEO:
1.    Headlines, and sub-headlines, that command attention
2.    Focused introductory sentences
3.    Provide information that solves a problem
4.    Limit the message to one central point
5.    Stand out with lists or listicles, for quick reads
6.    Use relevant links, and test them

Great Content = Successful Marketing
Be the best in your niche!

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: https://deborahlynwriter.com/

Write clear & concise, personable yet professional.
Know your reader.

Work Your Simple Plan

By Terry Whalin @terrywhalin

From time to time, I’ve had author envy.  I look at someone’s twitter following with thousands of people or the thousands of subscribers to their blog or newsletter and I wish it could happen to me. Or I read about a bestselling book and wonder why my books haven’t achieved such a level of success. Envy sprouts into my mind and heart and I begin to grow jealous of another author’s success. Then I pull myself up short. I’ve interviewed more than 150 bestselling authors. Repeatedly I’ve learned there are few overnight success stories. Most authors who spring to the top of the bestseller list have been in the trenches for years growing their presence in the marketplace.

Every author has to take action and begin building their presence in the market. I do not believe there is a magic formula, but there are tried and true methods when used consistently will help you.  Recently I was listening to the audio version of Jack Canfield’s bestselling book, The Success Principles, How to Get From Where You Are to Where You Want to Be. The book is full of insight. Success Principle #13 is Take Action. He writes, “Most people are familiar with the phrase, ‘Ready, aim, fire!’ The problem is that too many people spend their whole life aiming and never firing. They are always getting ready, getting it perfect. The quickest way to hit a target is to fire, see where the bullet landed, and then adjust your aim accordingly. If the hit was 2 inches above the target, lower your aim a little. Fire again. See where it is now. Keep firing and readjusting. Soon you are hitting the bull’s-eye.” (Page 103)

Recently I was meeting with an unpublished author who had written about a 400-page Christian fantasy. He gave me a copy of his novel to read and recognized that he is an unknown writer. Like many people they wonder what steps to take to enter the publishing business and change from being unknown to being known. These steps are not a quick fix and will take on-going time and effort. The good news is with the Internet and regular effort it can be done with a minimal financial investment. Here are ten simple steps.

1.  Pick a good domain name—a dot com. How do you want to be known? Pick that for your domain name. What is your area of expertise? If you write Christian fantasy, select something you can brand and promote. 

2. Get a Hostgator account. Most writers can get along for with a small monthly fee. This system is powerful and inexpensive.

3. On your Hostgator account, start a Word Press blog (not a free one but one you set up). The tools are free and because you are hosting it, you don’t have the restrictions of the free Word Press account. Then post several times a week on your topic that you want to brand.

4.  Start a Twitter account with your brand name and post only on that topic—link to articles about it and other things to draw readers. 

5.  Also post to your Facebook about this topic—automatically repeat your tweets.

6.  Join forums on this topic. At first, watch, and then participate with solid content about the topic at hand—and emphasizing your topic. You will become known as a thoughtful expert.

7.  Eventually begin a newsletter with your blog posts—repurpose them into a newsletter and encourage people to subscribe to it.

8.  Repurpose your blog posts to Internet articles and post to the free articles sites (there are many of them). As you repurpose your material in this way, you will become known as an expert in your particular area of the market..

9.  Get a free copy of my 43-page Ebook, Platform Building Ideas for Every Author. Read this book and take action.

10.  Take action over and over—consistently and regularly to build your brand. It will pay off and you will build your presence and become known.

As you work this simple plan, you will be surprised with the results just like the  bestselling author who took 20 years to become an overnight success. A seemingly innocent event set off the unplanned chain of events propelled the author to recognition. You are the best person to promote yourself but you have to take action. Work your simple plan and it can happen. I’ve seen it over and over.

How are you working your simple plan? Let me know in the comments below.

----------

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Check out his free Ebook, Straight Talk From the Editor. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn. 

Tweetable:

Every author needs to work a simple plan. Get the straight story from a prolific writer and editor. (ClickToTweet)

3 Ways to Spark Your Creativity

As a writer, sometimes I just don’t feel like writing.

It’s as if all creativity has drained from my brain, and I can’t seem to get a single word on paper.

When that happens, I know it’s time to do something totally different from writing, yet something I enjoy.

Here are 3 ways I spark my creativity when I need new ideas.

These fun activities should work to spark your creativity, too.

1. Turn on some inspiring music and relax.

I happen to love the theme music from the movie The Duchess (you can listen to it on youtube).

It evokes all sorts of emotions that help me relax, and when I relax I am much more creative.

You don’t have to do anything while you listen to the music.

Sit and stare out the window or lie down and daydream.

Feel your body unwind and your mind start to wander—both of these things are good for creativity.

But, if you like, choose one of these other activites to do while you listen to some inspiring music.

2. Paint, color, or draw.

If you’re a visual artist, as well as a writer, you already draw or sketch or paint all the time.

But many writers never try to paint or color, or sketch, and they are missing out.

It isn’t the end product (you don’t need to produce a lovely painting or drawing) that matters here.

It’s the process of letting go, relaxing, and just allowing your imagination to take over.

If you can’t draw a straight line, start with a coloring book for adults and simply color in one of the pages.

I love to use colored pencils and colored markers for this.

But watercolors also work well (if you are careful not to use too much water, so the colors don't run).

If you feel a little braver as far as drawing something on your own, next try doodling.

Get a special notebook to devote to just your doodles.

Then, check out some of the doodling boards on Pinterest for some fun doodling tutorials, and then doodle away.

Again, I like to use fine-tipped Sharpie markers for my doodling.

I use black ones to create the doodles, then fill them in with colored markers.

3. Create a decorated journal.

I find this to be really fun and relaxing.

And, once I have completely decorated a journal, I can use it for writing.

To create a decorated journal, buy a plain spiral notebook or just a plain lined journal.

Get some colorful stickers that are designed for planners.

I usually get some of the Create 365 series at Michael’s and start with those.

But I also use other stickers that I find at Dollar Tree, Target, and Hobby Lobby.

Start decorating your journal by putting several stickers on each page, leaving room for other stuff on the page later.

Note: It takes a while to design each page the way you like it, so don’t try to decorate an entire journal in a few minutes. Give yourself several sessions to do this.

I schedule a few minutes for at least one of these activities every day—even just a few minutes is good—to spark my creativity and just have fun.

You should, too.

Try it!


And for more tips for awakening your creativity, click here!

Suzanne Lieurance is the author of over 35 published books, a writing coach, and editor at writebythesea.com.

Looking for more ways to spark your creativity?

Join her Facebook Group for Creative Writers!

The Social Media Shuffle

You know how, try as you might, you can't do everything? The same applies to social media. Last month, I wrote about the power of saying no. This month, I'll share how you can say yes to stress-free social media.

A balanced social media strategy is like a going to a dance. You have a main partner - "the one who brung ya" - but you should also spend time with others. You want to hang out with your BFF of course, and then visit with friends and acquaintances whose company you enjoy.

The one must social media platform that everyone should be on - that one "partner" - is LinkedIn. 

Here's why:

- Great First Contact. Since it's a professional business network, when you meet new people, that's usually the first place they want to connect. 

- Made for Intros. If you want to get into a certain company - whether you are applying for a job or a want to submit business proposal - you can look to your contacts and get either a direct or secondary connection intro.

- Less Noise. Since fewer professionals are using LinkedIn to share their expertise, it's more likely others will see your posts and engage with you. Try posting several times a week, and you'll see what I mean.

Being on the platform is not enough. You also need to stand out. For your LinkedIn profile, use a recent picture, a branded background image, and an intro that shows your personality. And make sure your experience sections are filled out, complete with media and links. This will give others an fuller picture of who you are, how you can help, and why you would make a good friend, business partner, or connection.

Choose a Social Media BFF 

On which platform is your audience? Twitter, Facebook, Instagram, YouTube? Which interface is most appealing to your personality type. If you are not a fan of video, than YouTube should not be your secondary platform choice. 

The more you like a site, the more often you will engage, and others will engage with you. Choose a truly "social" media site to develop a community. And post on it regularly. 

Make Other Social Friends

Regardless of your favorites, you should have a presence on all of the other main social sites. These are "friends" you visit once or twice a week, sharing links, videos, images. You are basically reminding people you exist in case they need you, your product, or your services.

* * *

In this day and age, social's the thing. But to be truly social. you need to enjoy it the way you would a party. Dance with your partner, catch up with your best friend, and have a quick visit with others. You will be happier than if you try to talk to everyone at the same time, while juggling a large plate of food and your dance partner.

* * *

What is your favorite social media platform? Why? Please share in the comments.

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  Debra is the author of Your Goal Guide, being released by Mango in January 2020, as well as Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She is host of the #GoalChat Twitter Chat and the Guided Goals Podcast, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.