Why First Impressions Matter

By Terry Whalin @terrywhalin

As an editor, it is no exaggeration to say I’ve reviewed thousands of submissions during my years in publishing. As a writer, you have one opportunity to make a good first impression. While it may sound simplistic to say it, your impression is made in a matter of seconds. A key piece of advice is to lead with your strongest material and work hard on the subject line of your email, the first sentence and paragraph of your submission and all of the overall details.

Several years ago, I interviewed another acquisitions editor and asked him how he knows if he’s found a good submission. He said, “Terry, I read the title and if it is a good title, I read the first sentence. If it is a good sentence, I read the first paragraph. If it is a good paragraph, I read the first page. If it is a good page, I read the next page…” I hope this helps you see why you have seconds in this important process. The typical editor or agent reviews many pitches and can easily tell a good one. Don’t bury your good information on page five or six because they may not reach it.

How To Make A Good Impression

While these guidelines may be common sense, you’d be surprised how often writers make poor impressions when they neglect the basics. Make sure your pitch is well-crafted and appropriate to that person or editor. Use the right name. Personalize the pitch and don’t write “Dear Sir” or “Editor/Agent” which looks like it went to thousands of people at the same time—whether it did or not.

Check and double check to make sure all of the details are there. For example, at Morgan James Publishing, we acknowledge every submission with a letter in the mail. We receive over 5,000 submissions a year and only publish about 200 books so that is a lot of physical correspondence. If your address is not on your pitch, then I have to ask for it in order to get your submission into our internal system. If you include your address from the beginning, then you eliminate one extra time-consuming email I have to send to you.

Take a few minutes and make one final check of their publishing guidelines before you send your submission. Re-read the pitch and make any final adjustments.

Insights for Writers

Producing an excellent book proposal or query letter is an acquired skill—something you have to learn. Yet every writer knows these tools are a critical part of the publishing industry. I understand excellent book proposals require a great deal of energy. I’ve written two proposals which received six-figure advances from traditional publishers. My Book Proposals That Sell has over 150 Five Star reviews. I have a free book proposal checklist to give you some ideas. (Follow the link). Also, I have a free teleseminar at: AskAboutProposals.com. Finally, I created an online course with detailed information at: WriteABookProposal.com.

Remember Your Audience: Editors and Agents

While the process takes some work and planning, I’ve been inside some of the top literary agencies and publishers’ offices in New York City. Each of these professionals is actively looking for the next bestseller—even if they don’t respond or send you a form rejection. Every writer (whether brand new or much published) has to pitch to get a book deal. Learn the process and pitch with excellence which is spotted in seconds.

Tweetable: 

How do you seize your one opportunity? This prolific writer and editor provides the details here.  (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

An Important Skill for Writers: The Gentle Follow-Up

By Terry Whalin @terrywhalin

The publishing world is full of things which drop through the cracks. Your ability to use the gentle follow-up is a critical skill to acquire and use. Repeatedly in my years in publishing, I have used the gentle follow-up to keep things from getting stalled and not happening. 

As an editor, several years ago I was headed to a large conference where I wanted to sell some books. I rushed my book through the process and even had a case of books dropped shipped from the printer to the conference. At the event, I sold some copies. Then I received an email from one of those people who bought my book. She asked, “Are you going to fix the typos in this book?” I could have ignored the email, but I asked for more specifics. To my horror, I learned there were many typos in my published book. I engaged a proofreader and paid to have the type on this book reset. Thankfully all of this happened before the book’s publication date. My gentle follow-up with this reader saved me a great deal of future heartache.

Let’s face reality. Mistakes happen in publishing and as an author you need to be actively engaged in getting everything into excellent shape. Recently I received a book with the word Foreword misspelled on the cover (Forward). This word was spelled correctly on the interior pages but not on the cover.  The authors or someone in the publishing process could have fixed this error but I will not be writing these authors because the book has been published.

I understand the esteem writers hold editors and agents (since I’ve been a part of this group for years). Unfortunately, this esteem creates some fear for the writers to follow-up with these professionals. In this article, I want to encourage you to use the gentle follow-up.

Notice the key adjective in my title: gentle. Why gentle? From my decades in publishing, I understand there are many moving pieces in the process. I have high personal goals to accomplish a great deal every day. Yet I would be the first to admit many things are not accomplished and left undone when I stop each day. You can’t know the pressure or personal situations for each editor or agent who you are approaching. Maybe they have been traveling. Maybe they have been ill or tied up in a personal crisis with a child or a last-minute book project. As you approach these gatekeepers, understand they have a lot of pitches and manuscripts. If you ask for a quick response, you will probably get the answer you don’t want: “no, thank you.” I’ve found that “yes” takes time.

If several weeks or a couple of months have passed with no response, it is appropriate to check in with a brief email to see if they received your submission. Was it lost and you need to resend it? Notice my questions and focus are gentle and not accusing anyone or pushing for a decision. Technology isn’t perfect and things do get lost sometimes and need to be resent. 

With this gentle follow-up I didn’t call or text my editor or agent. The phone or a text is more of an in-your-face action where the receiver can respond to their email whenever they can answer.

This gentle follow-up skill is not just for book submissions. I used it recently with a magazine editor I was trying to reach. As long as you are not pushing for a decision, your follow-up shows your professionalism (and persistence). Both of these qualities are a critical aspect of the publishing business. 

Every writer needs to acquire this important skill. Like any skill, you have to exercise it on a regular basis. Your tone and words are important so handle it with care and you will improve your communication and respect from your fellow professionals. Many people forget publishing is a communication business and the gentle follow-up is good communication. 

Tweetable

According to this prolific editor and writer, one of the most important skills for every writer is the gentle follow-up. Learn the details here.

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Every Writer Needs Connections

 

By W. Terry Whalin @terrywhalin

Wherever you are in the writing world: brand new or experienced every writer needs publishing connections to editors, agents, promoters and their fellow writers. Attending a conference is a great way to be connected but that only happens once a year. How do you get connected at other times?

Within the publishing community, who you know is almost as important as what you know. Yes, it is important to pitch an excellent book proposal or manuscript to the right publisher. As an editor and an author, I also understand people buy (books or manuscripts) from people they know, like and trust. How can you know more publishing people? From my years in publishing, one of the challenges is keeping track of the moving people.

Years ago, one of my six-figure book deals was cancelled because my New York editor had changed companies. My book was orphaned or without an editor directly responsible for my project. It taught me the importance of having a champion within the publishing house for each book.

How does a new author with no connections, begin to get connected to publishing people? Everyone can use a social network which has over 849 million users: LinkedIn. This network is primarily business related and publishing is a business.

To get connected, you need to take several actions:

1. Rework your LinkedIn profile to show your activity in publishing. Do you write for magazines? Have you published books? Or possibly you have some other explicit publishing role such as leading a local writer’s group. If you have these types of qualifications, then add them to your LinkedIn profile.

2. Begin to send connection requests to different people in publishing. These people could be book editors, literary agents, magazine editors, authors and many other roles. In some cases you will want to send them a little personalized message with your invitation. In other cases, you simply send out the generic invitation that you want to connect with the person.

For many years, I received LinkedIn invitations and ignored them. I had very few connections on LinkedIn. Then I began to look at the background of the person and for most people, I accepted their invitation to connect. My number of connections increased and my public profile says the common “over 500 connections.” The real number of my LinkedIn connections, as of this writing, is over 19,400. These connections are varied with many different roles (mostly within publishing) Here’s the critical reason you want to be connected: when I need to reach someone that I’ve not emailed or called in a long-time, I check their LinkedIn contact information.

While there is a lot of movement within the publishing community, when they change positions or companies or physical location, everyone takes their LinkedIn account with them. This account belongs to the individual and is a way to consistently keep up and reach them.

LinkedIn has a lot of other functions as well but being connected and maintaining those connections is one of the basics and best reasons to consistently use this network. Are we connected on LinkedIn? If not, send me an invitation and let’s get connected. 

How are you using LinkedIn? Let me know in the comments below.

Tweetable:

Every writer needs connections but if you are starting out how do you get these connections? Get the detaIls and insights here from this prolific author. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why First Impressions Matter

By Terry Whalin @terrywhalin

As an editor, it is no exaggeration to say I’ve reviewed thousands of submissions during my years in publishing. As a writer, you have one opportunity to make a good first impression. While it may sound simplistic to say it, your impression is made in a matter of seconds. A key piece of advice is to lead with your strongest material and work hard on the subject line of your email, the first sentence and paragraph of your submission and all of the overall details.

 

Several years ago, I interviewed another acquisitions editor and asked him how he knows if he’s found a good submission. He said, “Terry, I read the title and if it is a good title, I read the first sentence. If it is a good sentence, I read the first paragraph. If it is a good paragraph, I read the first page. If it is a good page, I read the next page…” I hope this helps you see why you have seconds in this important process. The typical editor or agent reviews many pitches and can easily tell a good one. Don’t bury your good information on page five or six because they may not reach it.

 

How To Make A Good Impression

 

While these guidelines may be common sense, you’d be surprised how often writers make poor impressions when they neglect the basics. Make sure your pitch is well-crafted and appropriate to that person or editor. Use the right name. Personalize the pitch and don’t write “Dear Sir” or “Editor/Agent” which looks like it went to thousands of people at the same time—whether it did or not.

 

Check and double check to make sure all of the details are there. For example, at Morgan James Publishing, we acknowledge every submission with a letter in the mail. We receive over 5,000 submissions a year and only publish about 200 books so that is a lot of physical correspondence. If your address is not on your pitch, then I have to ask for it in order to get your submission into our internal system. If you include your address from the beginning, then you eliminate one extra time-consuming email I have to send to you.

 

Take a few minutes and make one final check of their publishing guidelines before you send your submission. Re-read the pitch and make any final adjustments.

 

Insights for Writers

 

Producing an excellent book proposal or query letter is an acquired skill—something you have to learn. Yet every writer knows these tools are a critical part of the publishing industry. I understand excellent book proposals require a great deal of energy. I’ve written two proposals which received six-figure advances from traditional publishers. My Book Proposals That Sell has over 130 Five Star reviews. I have a free book proposal checklist to give you some ideas. (Follow the link). Also, I have a free teleseminar at: AskAboutProposals.com. Finally, I created an online course with detailed information at: WriteABookProposal.com.

 

Remember Your Audience: Editors and Agents

 

While the process takes some work and planning, I’ve been inside some of the top literary agencies and publishers’ offices in New York City. Each of these professionals is actively looking for the next bestseller—even if they don’t respond or send you a form rejection. Every writer (whether brand new or much published) has to pitch to get a book deal. Learn the process and pitch with excellence which is spotted in seconds.

 

Tweetable:

 

Why do first impressions matter? This prolific writer and editor provides the details here. (ClickToTweet)

________________________________________

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. The revised and updated edition will be out later this year. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Every Writer Must Build An Audience

By Terry Whalin (@terrywhalin)  

At every writer’s conference or group of writers, there is buzz around the word “platform.” Editors and literary agents are searching for authors with a platform or a personal connection to their readers. What’s that about? Many authors believe their task is to write an excellent book and get it to the right publisher. Don’t publishers sell books to bookstores? The questions are good ones and in this article, I want to give you some answers from my decades of writing books for publishers, yet also sitting on the inside of several publishing houses as an acquisitions editor. Admittedly publishing is a complex business and I’ve been studying the various nuisances of it for years (and still learning more every day).

Writing a Good Book Is Foundational

While I’ve looked at thousands of submissions in my years in publishing, I also have interviewed other acquisitions editors. During one interview, I asked, “How do you know when you find a good submission?”

He said, “Terry, I read the first sentence and if it is a good sentence, I read the next one. If it is a good paragraph, I read the next one. If it is a good page, I read the next one.” You want to start your manuscript with a bang and draw the editor immediately into your writing. Don’t bury your best material over in a later chapter because the editor may not read that far. Good writing in your submission is essential.

Every Writer Needs a Proposal 

Whether you write fiction or nonfiction, you need to put the writing energy into creating a proposal. I understand they take lots of work to create. Two of my proposals got six-figure advances from publishers (and I have lengthy stories about what happened with those books—for another time). Your proposal shows you understand the market and your target reader. It includes your game plan about how you are going to reach your audience and sell books. The proposal is an important document for you to write even if you self-publish. I have a free book proposal checklist at: https://terrylinks.com/bookcheck 

The Editor’s Search

I often tell authors that making books is easy but selling books is hard. Over 4,500 new books are published every day (including the self-published books). Yes that is a lot of books and why every author needs to have a plan and ability to reach readers. As editors, we are searching for these types of writers.

Publishers produce beautiful books and sell them into bookstores (online and brick and mortar). Authors drive readers to those bookstores and sell the books out into the hands of readers. Publishers certainly have an investment in the books they publish but authors need to be even more invested in reaching readers. It’s what many people call building a platform (audience).

Action Is Key

It’s easy to get overwhelmed with this process and confused about what action to take. Here’s the key (no matter what you are writing): do something and do it consistently day after day. Here are some basic facts about this process: 

*   Everyone starts small and builds
*   Your personal email list is more important than your social media audience
*  You should focus on what you can control (email list) instead of rented media in places like Twitter or Facebook (which you don’t own or control)
*  It takes hard work for every writer but you need to do this work
*   There are many different ways to build your audience. Pick one or two and see what works best for your writing.
*   If the process were simple everyone would succeed (sell many books),
*   Persistence and consistency are important for every writer.

Every editor and agent is actively looking for the right author who is building their connections to readers and has learned how to sell books. I’ve been in some of the top literary agencies and publishers in the nation. From their questions, I know they are actively looking for these authors—no matter what how they respond to your pitches. Be encouraged and keep growing in your craft (ability to write) and your knowledge about your readers and the market. It doesn’t happen overnight but can happen if you continue to work at it.

Tweetable: 

WhyDo Writers Need to Build An Audience? Isn’t that what publishers do? Get thedetails here. #writingtip #pubtip (ClickToTweet)

________________________________________

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why It's Called The Slush Pile

By Terry Whalin @terrywhalin

 

Every writer pitches their ideas to literary agents and publishers. I've listened to many of these pitches personally at writers conferences and I've received stacks of these submissions as an editor and agent.

In a matter of seconds, I can tell if something is going to be worth reading and considering. Yes, seconds. Millions of submissions are in circulation at different offices. The editors and agents are actively looking because it is their business to find fresh talent and publish authors.

 

I've received many unusual submissions. The number and variety of these submissions grew that I started a file in my desk and labeled it, Strange But True. Recently, another one landed in my mail box. Just to be clear, I've worked at Morgan James Publishing for eight years. Our primary mailing address is in New York City. This handwritten letter was addressed:

 

Manuscript Review Committee

Morgan James Publishing

9457 S. University Blvd, Suite 621

Highlands Ranch, CO 80129

 

It came to my personal address yet it was addressed to the “committee.” OK. I opened it and thankfully it has an SASE (self-addressed stamped envelope). The letter (typed) began, “Dear Sirs,” Why would you address a single editor to his personal mail box with the plural Dear Sirs?

 

First paragraph: “If you could hold in your hands, this moment, the most urgent, significant, consequential revelations of the century, a manuscript so meaningful as to rival the Holy Bible of old, a manuscript containing the most sacred and controversial heavenly truths ever bestowed on the eath (she meant earth); would you publish it?”

 

OK, this paragraph is engaging yet full of exaggeration. It is in many respects over the top.

 

Second paragraph: “This manuscript exists. _______ is about 900 pages of the most sacred words of the holy angels of God. This is a powerful, dynamic manuscript from a heavenly perspective, not a mortal imagination. These are deep, thought-provoking, intelligent, inspirational words which will invoke an indelible emotion in the reader. Some will tremble in the soul. Eyes will fill with tears as they recognize these are actual truths of angel's wisdom. This is not another “angel book.”

 

A typical nonfiction book (which this claims to be) is 40 to 80,000 words. The world of books and magazine looks for the word count--not the page count. Estimating 200 words a page, this manuscript is 180,000 words or over 700 pages of a typeset book. That fact alone is enough to get this instantly rejected. The author has no concept of the challenges of book production or the difficulties that such a large book will mean to any publisher--much less thinking about the contents. I'm speaking only of the word count. It is way beyond the normal range.

 

Whenever as a writer you submit your material to an editor or agent, you only have one chance to make a good first impression. I answered questions about book proposals in a free teleseminar. This teleseminar launched my Write A Book Proposal training program. In 12-weeks, I teach step-by-step how to craft a book proposal and sample chapter which will gather the right sort of interest.

 

Every writer needs to learn all they can to make the best possible impression on the agent or editor. They are searching for a champion who will move their idea through the publishing process and they will ultimately get their book published and into the marketplace. As for this “submission” to the Manuscript Review Committee, it will only land in my “Strange But True” Manila folder. My hope is my article gives you an explanation why unsolicited submissions are called The Slush Pile. Rarely do you find something golden in there but it is possible and hope springs eternal. 

 

Are you targeting your submissions to the right editor or literary agent or leaping into their slush pile? Let me know in the comments below.

 

Tweetable:

Wonder why the unsolicited submissions are called The Slush Pile? This prolific editor and author explains what type of submission might be in this pile. Get the details here. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers. His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has  190,000 twitter followers. 

Three Ways to Stand Out to Editors

By W. Terry Whalin

In the United States today, we are celebrating Thanksgiving. It's our annual holiday of gathering with family and friends. It's my honor to contribute to this blog and ironically my regular date lands perfectly on this holiday.

It's always appropriate to express gratitude to editors and agents. In this article, I want to highlight three ways for you to stand out. Admittedly editors and agents get a lot of email—hundreds every day. You can ignore email. You can sit on your delete key and toss them in your electronic trash can. I want to address how to stand out in a positive way from the other writers who are trying to get their attention. I've seen many writers stand out in a negative way. They are memorable but not someone one that an agent or editor wants to help get published.

Here's three simple ways make a positive impression:

1. Deliver Good Writing While many writers believe they have sent an interesting and targeted submission. I've often seen poorly crafted stories and not enough energy put into the concept. Good writing will always stand out and a fascinating story captures positive attention and earns a quick response from the editor or agent. Practice your craft in the print magazine world. If you are writing nonfiction, then learn to craft good personal experience stories. If you are writing fiction, then learn the skill of short stories—and get them published. The experience will be valuable and help you stand out in the submission process.

2. Submit Assigned Writing on Deadline or Early. The majority of writers are late with their assignments. If you pay attention to the deadline and deliver excellent writing on time or early, you will stand out because such attention is unusual. It seems like a small detail but it will make a difference in the impression you make with these professionals.

3. Express Gratitude. Whenever anyone does anything, large or small, make sure you express appreciation. We live in a thankless world where few people write handwritten notes. I make a point to continue to send handwritten thank you notes. My handwriting isn't beautiful and I have to work at clear writing but when I send notes, they make a positive impression. Also when I receive thank you notes after a conference or other occasions, it is appreciated.

Working in the publishing community is all about building and maintaining relationships. Whether you are trying to sell your writing to a magazine or sell a book project to a publisher, you need to continually be aware that every time you connect with the editor or agent, you are making an impression. Make sure you stand out in a positive way.

How are you standing out to editors and literary agents? Let me know in the comments below. 

Tweetable:

Use these three ways to stand out to editors and get positive attention. (Click to Tweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has over 205,000 twitter followers.
 

Five Keys for Writers to Profit from a Conference

By W. Terry Whalin

I've been attending writer's conferences for many years. Some times I attend for the training. Other times I'm invited to speak and when I have a spare moment, I attend the workshops and sessions of other speakers. Normally my workshop is recorded and I get a copy of the recording. At a recent writers' conference, they gave the faculty the opportunity to get the recordings for the entire conference (over 40 sessions). I downloaded everything on a flash drive and look forward to listening to these sessions.

Some people wonder how I’ve published in more than 50 print magazines and written more than 60 books with a variety of types and age groups. While I may not be the best writer in the room, I am one of the most consistent. If I pitch an idea and an editor says something like, “Sounds good. Send it to me.” I will make a little note, then go home, write the article or book and send it. Yes you have to write what the editor wants and many writers do not want to write what the editor is requesting. Overall I’ve found such a simple strategy works.

I understand to attend a conference is an investment of money, time and energy. In this article, I want to highlight five ways writers can profit from a conference.

1. Listen for opportunities, and then take action. For example, one editor I met told me about a forthcoming series of Bible studies that his publisher will be doing. In the past, I’ve written Bible studies  and enjoy this type of writing. Because I heard about the opportunity, I emailed this editor and affirmed my interest in the project. The editor was grateful for my interest and said at the right time he would be in touch. This type of follow-up work leads to additional writing opportunities. You have to be listening for them and take action.

Another editor at the conference has worked on a publication that I’ve never written for. It has a large circulation and I wanted to write for this publication for the exposure as much as a new writing credit. I’ve emailed the editor and we are corresponding about some ideas which I believe will lead to an assignment and eventually publication. There are numerous opportunities at these conferences—if you listen for them.

2. Take time to prepare in advance before the event. Study the faculty and see what they publish and then write pitches and book proposals. Most publications have writer’s guidelines and other information easily available online. At a recent conference, several writers brought flash drives with the electronic copy of their material. I appreciated the quick response from these writers and it moved their submission to the top of my stack. I put their material into our internal system and moved it forward through the consideration process. In one case I’ve already turned in a writer’s project to my publication board and I’m hoping to get a contract for this author in a few weeks. The germ of this activity was her arrival at the conference prepared for her meetings. You can learn and mirror such actions when you attend an event.

3. Pick up the free copies of the publications and their guidelines at the conference. These publications are looking for freelance writers. You have to pick up the publications, read the guidelines then make your pitch or query or follow-through. When someone mentions an interest in your material, make sure you exchange business cards with them. Then when you get home, send them an email and follow-up.

4. Exchange business cards with editors and other professionals during the conference. You must bring plenty of business cards to the event. I met many people and came home with a large stack of business cards. I’ve been following up with writers and encouraging them to send me their proposal and/or manuscript. Yet few of them have reached out to me—and this type of situation is typical from my experience. If you reach out to the editor and take action, your actions will receive positive attention and you will get publishing opportunities
.
5. One of the reasons to attend a conference is to learn a new skill or a new area of the writing world.  Are you learning how to write fiction or a magazine article or tap a new social network? A variety of skills are taught at conferences. It’s easy to put away the notes and never look at them again. The writers who get published take a different course of action. They review the notes and apply it to their writing life.

As writers we are continually learning and growing in our craft. A conference can be a huge growth area if you take action and follow-up.

Have I given you some ideas? If so, let me know in the comments below.

Tweetable:

Here’s Five Keys for Writers to Profit from a conference. (Click to Tweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success.  He lives in Colorado and has over 220,000 twitter followers.  

Publishing Takes More Than Good Intentions

By W. Terry Whalin

Through the years, I've met face to face with many writers. I know they have big dreams and good intentions. Maybe they want to write a novel or a nonfiction book. Or they want to get published in a magazine and understand the value of perfecting their craft in a shorter form of writing before they try a longer book project.

During our brief meeting together, I listen to their pitch. I often give them some input or direction from my experience. Often I will encourage them saying, “That sounds like a good idea. Write that up and send it to me.” As an acquisitions editor, I only asked for the manuscripts that were a fit for my publishing house. My encouragement to send their manuscript was sincere.

Yet I never heard from them again. I believe there is a chronic challenge among writers. To get published takes more than good intentions. You must follow through with your intention and get your writing into the marketplace.

Here's five tips on how to have more than good intentions and follow through:

1. Divide the Work. Every task needs to get broken into bite size parts. If you are writing a magazine article, then set a word count goal for your production. If you are trying to get more magazine writing, then decide how many queries you are going to send this week. Or if you are writing a book proposal, then tackle the sections one at a time. Or if you are writing a novel, set a number of words you want to produce each day. Make the work or task specific and then move forward and get it done.

2. Make a check list and cross it off. Take your planned writing and write it down every day. Often I will make a list the night for the next day. Then I cross it off when it is completed. It feels good to complete something and mark it off the list—and I know I'm moving ahead with my intentions.

3. Keep taking action. Without a doubt, you will have interruptions and other things which enter your life to cause delays and capture your attention. Recognize these interruptions ahead of time and make an internal commitment to continue moving forward. It will take on-going commitment to achieve what you want with your writing.

4. Create your own deadlines. Editors give writers deadlines for their writing—whether magazines or books. I encourage you to create your own deadlines for your writing and commit to making those deadlines. It will keep your writing moving forward. And if you don't make your deadline for some reason? Set a new deadline and push forward.

5. Get an accountability partner. Verbalize your goal to some other person. It could be a friend, a writer friend, a family member or whoever. Ask that person to hold your feet to the fire and check with you about whether you are accomplishing your intentions or not.

If you follow through with excellent writing, you will stand out in the publishing world. Many people dream and the ones that get it done, follow-through with their good intentions.

Tweetable:

Successful publishing is more than good intentions. Discover some action steps here. (ClickToTweet)

References:

Getting a Novel Published
Publishing Nonfiction
Magazine Writing Leads to a Published Book
Guide to Freelance Writing

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams, Insider Secrets To Skyrocket Your Success. Also Terry has written for more than 50 magazines. He lives in Colorado.

How To Catch An Editor's Attention

By W. Terry Whalin

Do you feel like you are pitching your book projects into a black hole with little or no response? As a writer and now an editor in the publishing business, I'm aware of my own responsibility to be communicating with others via email or phone. 

As an acquisitions editor at Morgan James Publishing, we acknowledge every submission with a letter in the mail. This simple act distinguishes us from others which never respond. Then I follow-up with a detailed conversation on the phone to see if their book idea is a good fit for our publishing program. Sometimes the concept is a fit and other times it does not and I wish the author well—but at least they caught my attention and were heard.

Being an acquisitions editor or a literary agent is like trying to drink water from a fire hose. A lot of information is coming my direction. My task is to sort through it and find the best authors and best submissions for our publisher. Some publishing insiders have estimated that at any given time there are over a million ideas in circulation. Each of us have a limited amount of time to read and respond to your pitch. 

Today I want to give you four ways to catch an editor's attention with your book.

1. Craft An Excellent Book Proposal. During the course of my years in publishing, I've written two book proposals which received a six-figure advance. As an editor, I was frustrated with the missing information inside the pitches and proposals I received. 

To help writers be more successful at their submissions and to help the industry receive better material, I wrote Book Proposals That Sell, 21 Secrets To Speed Your Success. The book has over 130 Five Star Amazon reviews and has helped writers find an agent, get a large advance and much more. Yet don't get it on Amazon. In recent months I purchased all the remaining copies, slashed the price from $15 to $8 and created a series of extra bonuses. Get the book directly from me with the link above. No matter what type of book you are writing and even if you are going to self-publish, you need a business plan and a proposal.

2. Be An Expert in Your Target Market. Whatever you are writing, publishing professionals are looking for experts. Do you speak on your topic? Do you write for magazines on this topic? Do you blog or Tweet or have other connections to show that you are an expert. If not, begin today because it will make a difference.

3.  Be Building Your Platform. Editors and agents are looking for authors who can reach their readers. Inside publishing, this connection is called a platform. The truth is everyone begins with a small platform. Their email list is small and their number of Twitter followers is small—but with consistent work, you can build your presence.  Check out my free Ebook, Platform Building Ideas For Every Author, and then apply these ideas to your writing life.

4. Be Persistent. As a writer, keep growing and learning your craft but also continue knocking on doors and trying new venues and making new connections. As the author, you have the greatest passion for your book and your topic. You never know which door or opportunity will be the tipping point for your own success—especially if you aren't knocking.

From my experience, there are no overnight successes in publishing. There are talented writers who have been in the trenches writing to find the right opportunity. It's out there for you but only if you are continually looking for it. If I can help you in this journey, let me know.

Tweetable:

Four Keys for Every Author or Would-Be Author from An Editor (ClickToTweet)

W. Terry Whalin has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. A former magazine editor, Terry has written for more than 50 publications. His blog on The Writing Life has over 1300 entries. He lives in Colorado. You can follow Terry on Twitter at: http://twitter.com/terrywhalin.

 

Catch