What's New in the Publishing World

 

What’s New in the Publishing/Writing World

 By Carolyn Howard-Johnson

Author of the multi award-winning HowToDoItFrugally Series of books for writers

 

Image Courtesy Amazon's New Buy Page for Series

I know.

 

You are laughing. Everything is new in the publishing world, and in the last decade it’s moved faster than ever before. That’s probably the biggest reason that Modern History Press is publishing my HowToDoItFrugally Series of books in new editions, including the just-released Third Edition of The Frugal Editor: Do It Yourself Editing Secrets for Writers. And that means that beyond the basics I had to decide what was new enough (and helpful enough!) for me to include in it. I mean, the second edition was already jam-packed with essentials needed way beyond grammar and craft needed by authors whether they self-publish or publish traditionally.

 

My publisher swears there is 50% more in the third edition than the second and we won’t even talk about the first! (Once published—gratefully—by Red Engine Press.)

 

So here is the new stuff that even those who read the second edition will find in this this new one. I hope you’ll find it well worth investing in the ebook. I promise you some surprises:

 

Why a Third Edition of The Frugal Editor?

It surprises people when they learn that grammar rules change over time. Or that what they learned in high school or advanced grammar classes in college is either passé or may not apply to fiction or to the publishing of books as opposed to the web and other media. It also surprises them to learn that a perfectly edited book is never perfect because there are always so many disagreements among experts. And even experts are often misinformed. Further, as my client base grew, I kept running into common misconceptions and outright annoying style choices that would never fly in the publishing world. Thus, a new edition of The Frugal Editor was a must! So here is a smattering of what is new:

·       The Third Edition has new “Editor’s Extras” based on my own school of hard knocks! (I think you’ll love seeing (and learning from!) the worst mistakes I made with my first publishing effort in spite of years as a journalist, PR professional, and writing instructor!)

·       Authors will love the all-new sections including:

o    Beta readers and peer reviewers

o    What you probably don’t know about custom dictionaries

o    Up-to-date rules for accommodating gender-specific and other cultural needs. I mean, are you using the LGBTQIA2+? When you need to be as politically correct possible? 

o    A chapter for word-lovers and poets

o    Quickie reviews of word processors. They’ve changed a lot over the years.

o    What even traditionally accepted front and back matter can (and can't)  do for your book sales, your career, and your readers

o    How to spot shady publisher scams

o    How and when to go for style choices for your book rather than rules.

·       The Third Edition of The Frugal Editor still includes the basics that make you into an on-your-own editor when you must be. Few writers other than Toni Morrison can afford to hire an editor for every query letter, every media release, every media kit, every blog post. So until your career is so star-studded you can afford a publicist and editor on a retainer basis, writers need to know both the basics of editing and the little-known secrets.

·       The third edition is still loaded with reader favorites like what authors need to know about book covers—but it’s updated!

·       New information helps with oft-misunderstood aspects of publishing like these:

o    Agents are a cantankerous lot. (Nope! In The Frugal Editor, twenty-one of the nation's best tell you their pet peeves and they do it in the best of spirits.)

o    If your English teacher told you something is OK, it is. (Language has changed since you were a sophomore. And your English teachers likely have no background in publishing, so apart from basic grammar, how much help can they be?

o    If a manuscript or query is grammar-perfect, you'll be fine. (No! Lots of things that are grammatically correct annoy publishers.)

o    Always use your Spell and Grammar Checker. (No! Some suggest you don't use it at all, but The Frugal Editor helps you make it your partner instead of your enemy.)

o    Your publisher will assign a top-flight editor. (Maybe, but don't count on it. The more you know, the better partner you’ll be for an editor!)

o    Formatters and editors will take care of the hyphens, ellipses, and all the other grungy little punctuation that English teachers avoid teaching because they didn't know how to use them either. (Chances are, you'll catch even great formatters and editors in an error or two if you know your stuff!)

 

More About Today’s Contributor

 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. Both the first and second editions of The Frugal Book Promoter and The Frugal Editor are multi award-winners. The latter is her winningest book which includes awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. Her third book in the HowToDoItFrugally Series is How to Get Great Book Reviews Frugally and Ethically. It was released to acclaim from The Midwest Book Review and others.

 

“Careers that are not fed die as readily as any living organism given no sustenance.”

Carolyn Howard-Johnson,

Website: http://www.HowToDoItFrugally.com     Blog: http://sharingwithwriters.blogspot.com
E-mail: HoJoNews  @ AOL.  dot   com        Amazon Profile and Book List: http://bit.ly/CarolynsAmznProfile

Carolyn Howard-Johnson Shares Favorite Book Display Resource...

 

....AND TELLS YOU WHY IT'S HER FAVORITE! 

By Carolyn Howard-Johnson, poet, writer of fiction and author of

Multi Award-Winning Series of books for Writers

Just so you know, I used to have an authors group that displayed the books of authors who couldn't be present to sign their books.  I did it  for years at the LA Times book fair...ages ago when it was on the UCLA campus.  And I tried using similar opportunities over and over again.  I finally came to the conclusion that it wasn't the most frugal way to get exposure for books nor the most effective. I even advise against it in my award-winning flagship book in my HowToDoItFrugally Series of book for writers,  "The Frugal Book Promoter." Basically, I said do it but only if you can be there to baby tend it!  And then I tried the book fairs and writers conferences directed by Valerie Allen in Florida!  What makes her display opportunities work when others don't are the value-added benefits that she offers along with the extremely low per-book charge!  Here are some benefits that I remember from the years I have participated:

1. A picture of my books on display which I often use with my social network posts.

2. A list of fellow participants which I use to network--maybe with a special offer.

3. The ability to include sell sheets, book marks, or business cards to display with the books.

4. A Facebook book group (AuthorsforAuthorsj)  where I can chat up the fact that my books will be there to check out--you know, touch, turn the pages, get a few marketing ideas without even buying it! Ha!

5. Caveat: You'll do even better if you do it regularly (that's true of any kind of advertising or promotion!) Think about how often you see the same ad for a product on TV. 

 

So........here is the form you can copy, paste, and and use to let your book be seen at the AuthorsforAuthors next writers' conference with Valerie and Marshall Frank.  Get ready, go!    

Join our Facebook Group Authors for Authors 

Valerie Allen ~ Marshall Frank 

VAllenWriter@gmail.com

Opportunities to have your book(s) on display at our book and author events are available for those who cannot personally attend the venue.

Registration for book displays must be completed 15 days prior to each event. See Spring and Fall Event tabs for dates. 

FALL: "Meet the Authors' Book Fair" in conjunction with the ArtsWorks Festival will be  on November 18 and 19, 2023 in the Eau Gallie Civic Center,  Melbourne, FL 

SPRING: "Writer's Conference: Write, Publish, Sell!"  will on April 23, 2023 at the Hilton Rialto Airport Melbourne, FL 32901

There are also year-round displays at libraries and various other venues

Book Display Only

Opportunity to have your book(s) on display at book and author events.

No direct sales involved

Cost = $5.00 per book - cash only. 

Enclose your book(s), business cards, and fee(s) in a zip lock bag.

If you want your book(s) returned please include a SASE

Mail all to: Valerie Allen, P. O. Box 120053, West Melbourne, FL 32912-0053 

Contact: Valerie Allen  at VAllenWriter@gmail.com

Registration for Book Display Only

Name: ______________________________________________________________

Address: ___________________________________________________________

City: ________________________________________

ST: _____ ZIP: __________

Phone: (_______) _____________________________________________________

 Web: _______________________________________________________________

EMail : ______________________________________________________

1) Book Title(s)  for Promo Flyer __________________________________________________________ 

Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

Book Title for Promo Flyer: _________________________________________________________

Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

Book Title for Promo Flyer: 

_________________________________________________________

Circle One:   Fiction      Non-fiction   Poetry    Children’s Book 

 ~ Sponsored by AuthorsForAuthors.com ~ 

Valerie Allen, VAllenWriter@gmail.com 

FALL; "Meet the Authors Book Fair,"  11/18/223& 11/19/23

SPRING: "Writers' Conference: Write, Publish, Sell!"  04/23/23

FIND OUT MORE 

 

MORE ABOUT THE AUTHOR

 Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (https://bit.ly/FrugalBookPromoIII), now offered in its third edition by Modern History Press. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. She has two booklets in the #HowToDoItFrugally Series, both in their second editions from Modern History Press. Great Little Last Minute Editing Tips for Writers (https://bit.ly/LastMinuteEditsII) and The Great First Impression Book Proposal (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. The Frugal Editor (https://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (https://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (https://TheFrugalEditor.blogspot.com). Learn more and follow for news on her new releases direct from Amazon at https://bit.ly/CarolynsAmznProfile.

Valentine's Gifts: Sometimes Words Fail Even a Writer

 

He Won’t Write You a Love Letter

By Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally Series of books for writers

 

Way back in the dark ages when I edited Ann Landers’ columns for a newspaper I worked for, I learned some advice columns can be nearly as valuable as an expensive therapist. My habit of turning to Ann’s column before I read the headlines came in handy recently when Ask Amy, her successor, published a letter dealing with a problem I’ve often heard applied to comedians who don’t like it when someone demands they “be funny,” when they haven’t quite finished swallowing whatever they are chewing. It never occurred to me that it applies to we writers as well.

 

Amy’s column featured a wife who had been married for thirty years to an “eloquent, thoughtful writer” who chooses words carefully. She says, “He turns mundane subjects into interesting reads.” She also says that he is smart, funny, great person, husband, father. (Yep, she’s still complaining to Amy!)

 

This rotter—her husband—won’t write down his feelings for her. He won’t do it for Christmas. He apparently has refused to do it to save money on a more expensive gift. She was hurt and when she pushed, he pushed back. She pushed again. Ugly argument.

 

All this scoundrel could come up with on demand for Valentine’s day is a card with a website address for planning a beautiful trip. No personal poem or sentiment suitable for a card but for her eyes only. One wonders if even a heartfelt “I love you” would do the job. I feel nothing but pity for her. Ahem?

 

At the end of this story, Neglected Wife admits that she knows he loves her. But she assumes she must not be the love of his life and wants an explanation. Now. For Valentine’s day! 

 

Wow. If she is dejected now, just think how disconsolate she’ll be when she finds out about the fifth-grade crush he can’t quite forget!

 

Amy tries to “describe the dynamic of being a writer and getting an emotionally loaded assignment” to this obviously ungrateful reader. The mere idea of fulfilling an assignment like the one this woman has given her husband gives Amy “writer-hives.”

 

So, what do we have here? Is he passive aggressive? Is it creative paralysis. Or do we have here a case of a controlling nature, a persistent controlling nature. On the part of the wife. Or a spouse (either one) who is insecure with love, with writing, or both?

 

I admit, I’ll often take the wife’s part when I read columns like this. So does Amy. I suspect we both figure a lot of men just don’t know how to fill the expectations of the woman they marry—or any other for that matter.

 

Here’s my suggestion to the wife. Back off and stay there. Your man already has an editor. Maybe a lot of them. People who are demanding (or give assignments) are often critical of the final product, even when the author (like certain presidents) think it’s “perfect.” He knows damn well that if he’s in trouble now, it will be worse once his sentiments are indelible. [Disclaimer: I am an editor and I try to be gentle; perhaps you can tell it’s my job to give advice.)

 

My mother used to say, “You can catch more flies with honey than vinegar.” I used to hate it. I thought it applied only to women. Women have to be made of sugar plumbs. Men get to be sauerkraut if they damn well want. Of course I was wrong. Even flies come in two distinct genders. What works for flies works for writers. Reluctant writers. Married writers. Writers of any gender. But it’s a little naïve to think it will always work.

 

Still it’s fun to think of the stories we might come up with if we writers apply this advice to other creatives. Do a little dance for your comedian friends. While I’m at being controlling, don’t tell them jokes. They pay writers for that.

 

MORE ABOUT THE AUTHOR

 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the third edition of The Frugal Book Promoter and my publisher and I are hoping for a February release of the third edition of my The Frugal Editor. They will then both be published by Modern History Press and between them they have won awards from USA Book News, Readers’ Views Literary Award, Dan Poynter’s Global Ebook Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is still in its first edition and waiting for you in its indie-published edition. 

Now"s the Time to Get Started on Your Christmas Book for 2023

 

On Christmas Songs, Books, and Marketing

Riddle: So Why Is Taylor Swift a Terrific Marketer? 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

By Carolyn  Howard-Johnson

 

It’s holiday time. Even if we don’t think much about Taylor Swift the rest of the year, between now and January 1^st you’re likely to hear her singing “Last year I gave you my heart,” in my opinion one of the most unlikely Christmas songs of all time. It’s a good lesson in love, but also a reminder of the example she has set for creative types since she started flaunting her knack for marketing.

 

QUESTION: So what makes Taylor Swift a terrific marketer?

ANSWER: Because she knows that this one song reaches across generations as well as the months and years to include all she does, including “showing” us the the real meaning of the word “assertive.”

 

I fear the word “assertive” has gotten a bad rap in the last couple decades.

People often associate it with being brash or downright overbearing, but it’s a skill we all need in business (in our case the world of publishing) when we must negotiate a contact or make ourselves heard in the din of a hundreds of thousands of books being published each year. 

 

But Taylor got that right, too. She thinks creative people should get paid for their work. She stood up for that idea. She wasn’t afraid to use her financial clout to do it. And—here’s the biggie. She doesn’t hesitate to use her skill against the big guys.

 

A few years ago, Taylor pitted her case against Apple—financially the world’s most influential company—who planned to launch a free promotion for their new music streaming business, Apple Music. She did it with an open letter on her blog (ahh, the power of the written word and the power of blogging!) and a tweet or two. And she did it without mussing her hair or raising her voice or resorting to a lewd gesture. She assured Apple that she loved them, threw in a few more compliments like “I say this with love, reverence, and admiration for everything else Apple does.” It was polite, but she still socked it to them. In something like sixteen hours they were smart enough to buckle. Swift and all the other musicians feature on Apple's rollout got paid.

 

And now we can all add the word “assertive” to the lexicon of skills we need to survive, to influence. She used a gentle voice that convinced others that her protest was not about making more money for herself but a matter of principle and passion. Now the rest of us can be assertive and know that can mean engaging and focused as well as strident.

 

And while we’re at it, let’s think about what we creatives can learn from that Christmas song. We creatives have a little time to think about the holidays both creatively and in ways that help whoever out there likes what we do. For writers, I’m thinking “last minute” gifts by touting e-book gifts that are inexpensive and arrive very nearly instantly. For readers I’m thinking books that are classics from books of poetry to Dickens.

 

I’m thinking donations to your local library and a special thank you to whoever tosses the daily news onto your front porch. The list can get really long.

 

But mostly I want to remind you to start thinking about a writing a book with a Christmas theme—maybe an anthology. Think of this as a writers’ prompt to try a genre you never tried before. But mostly think about it as a career builder. Don’t wait until it is too late once again. Now is the time to do your NaNo thing in January. But give it a Christmas theme then make it your Christmas classic. It will be the thing that makes your audience think about your other books when ’23, ’24, and 3035 roll around. The basics will just wait patiently for you to practice your marketing skills starting every year sometime around Thanksgiving forever after.

 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including the first edition of The Frugal Book Promoter published in 2003. Her The Frugal Editor, soon to be released in its 3^rdedition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. And, yes. How about a last-minute book of Christmas poetry from Carolyn and Magdalena Ball’s holiday entry in their Celebration Series of chapbooks, paper or e-book. Find it at bit.ly/BloomingRed.

What George Orwell Has to Say About Words

 

What George Orwell Has To Say About It

Freedom of the Press and Words Count
 
By Carolyn Howard-Johnson
 
You may know me as “The Frugal Book Promoter”…or novelist. . .or poet. But because this year is shaping up to be an especially difficult year worldwide, maybe you won’t mind if I stray a bit from my usual topics to talk to you about topics that that have been in the news recently—namely freedom of the press and the importance of words?
 
Not long in the past during the height of the Covid pandemic, the White House issued a list of words the Center for Disease Control and Prevention shouldn’t use. That was unprecedented. It bothered me then and it bothers me even more now that Covid keeps reoccurring but some of the other major problems we face have exacerbated. We are lucky that as writers it has been relatively easy to isolate ourselves. That has made me even more appreciative of the importance of words in my life and, I hope, has done the same for you..
 
The LA Times (Tuesday, Jan 16, 2020 page B2) used this as a lead for the story on this repression of words, all the more surprising because the United States is known for its respect for words, both spoken and written:
 
“’It’s a beautiful thing, the destruction of words.’ George Orwell writes
in the fifth chapter of his dystopian novel, 1985.”
 
I love the novel the Times chose to quote, but I have always been too optimistic to give its dystopian theme much credence. But here we are with four public health experts from Emory University in Atlanta saying that if the CDC actually obeys the White House order to avoid certain words and phrases and that by doing so, it “squanders [the agency’s] limited resources.” Other agencies were also “forbidden” to use words like “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science based.” In some cases, the administration’s budget office suggested alternative terms which is a subtle way of saying they are not only telling them what words to avoid, but telling us what words they would like to them to use. I can only hope that this administration will return to honor the constitution’s freedom of speech and press intentions.
 
Then in a recent Sierra Club magazine (sources do count for us writers!), I learn that the US climate office was told not to use the terms “climate change,” “emissions reduction,” or “Paris agreement.” Seems someone was trying to control what we write about, maybe trying to control how we think.
 
Times also reported that in addition to our concepts of free speech and free press, gagging like this violates The Plain Writing Act of 2010 that requires all federal agencies “improve the effectiveness and accountability to the public by promoting clear Government communication that the public can understand and use.”
 
We writers should be thankful for that “plain writing” encouragement! But as writers, we should all be worried—even on the lookout—for anything that limits our use of words.
 
As an example, we’ve been encouraged to use only Merry Christmas as a holiday greeting for decades. I’d hate to lose alternative greetings. As a courtesy, I’ve always reserved Merry Christmas for people I know to be Christian, Happy Hanukkah for those I know to be Jewish. Have a great Kwanza for the black people I know celebrate it but not those for whom I am unsure. Ramadan? Well, I’ve never had occasion to use it (sorry!), but if I did I would be equally careful to abide by the traditions of the person involved.
 
There are others, but generally, “Happy holidays,” is a polite way to be inclusive when we don’t know the situations or do know that in a diverse population I may be addressing a few people who are members of each group with a few atheists to boot. That is a very small example of how important words are, and how important it is we have access to all the ones we find in a dictionary (and some we don’t). For clarity. So that we can. . . ahem, obey the Plain Writing Act. Now there’s a government proclamation I can get my teeth, molars, and incisors into!
 
Before I assure that I don’t get too blasé, I occasionally revisit the date that it was written. 2010! Perhaps we need a reminder of the importance of clarity in our communication more often than we think we should. Is it time again? And can we write clearly if words—precious words that came about presumably because they served a purpose—are denied us? And do we pay no attention when other entities use words to color the way we think. That will always be with us. It is part of the price we pay for free speech issues. We can refuse to be taken in by it. Always on the lookout.

 

----

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including USA Book News’ winner The Frugal Book Promoter now in its third edition from Victor Volkman’s Modern History Press and The Frugal Editor scheduled for release in its third edition in 2022. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and shouting out!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. She recommends Dr. Frank Lutz’s Words that Work to her writing friends and those who want to understand more about the power of words-both the positives and negatives. Learn more and find tons of free resources on her website at https://HowToDoItFrugally.com.