Writers On The Move: Shirley Corder

Showing posts with label Shirley Corder. Show all posts

26 Reasons a Writer Should Blog - Part 1

Last month, I read Annie Duguid’s post on the A to Z Blogging Challenge, and I fell for it. I love challenges!

Every day for the month of April, with the exception of Sundays, I have blogged on the theme, Out of Africa. However, I also hate wasting time, and so I needed a purpose in this challenge, so I wouldn't just spend a lot of time writing posts that a few people would read and enjoy.

So I looked for ways to maximize the content and utilize it in other ways. I've decided to share some of these ideas with you over the next few months. True to the theme of the A to Z Challenge, I’m going to list them in alphabetical order. So here are the first three of 26 reasons to blog. More to follow next month!

1. A is for Awareness.

As writers, we’re always hearing of the importance of branding. Blogging gets you out there, sharing your brand, without consciously having to think about it.
As soon as I started the challenge, I became aware that I needed to let others know about my posts. So I advertised them on Social Media.
I write ahead, so that if anything happens one day to make blogging impossible, I won’t fall behind. However, that made me more aware of the need to schedule in advance. Each time I complete a post, I schedule a promotion on Face book, on Twitter (using HootSuite) and on iContact (for those who want to be notified of a new post).
So the regular blogging makes others aware of me, as well as making me more aware of them.

2. B is for Better Writing.

It is a well-known fact that the road to becoming a writer is to write. Committing to a regular blog disciplines me to keep writing.
Because I have a specific topic, Out of Africa, my search for topics is narrowed.
The idea of choosing titles alphabetically is a great one, as it narrows my search down even more. At the same time, the theme is wide enough to allow for a range of ideas: B could have been the country of Benin, the Bushmen of the Kalahari, or the Baboon, a member of the monkey family.
Once I select the topic, I need to write, and get the post finished. Because my goal for this particular series is to share the continent of Africa with those who may never be able to visit, the posts are a little longer than they would normally be—something which I will consider when the month is over. In order to keep up the momentum long term, the posts need to be shorter.

3. C is for Challenge. And oh yes, it’s a challenge.

Some letters are easy. Sometimes, the problem is deciding which one of several I could use. I've noticed some writers do in fact list several options, like “L is or Lollipop, Lazy and Luxury.” That may suit the theme of their blogs, but it doesn’t work for mine.
I learned fairly soon that if I wanted to use good images, I needed to chose a topic that had plenty free-for-use images available, or one where I had plenty of my own photographs.
So in choosing the topic to write, I now consider: do I want to use images? If so, how available are they? Some days I have spent as long, if not longer, hunting for photographs as I have done writing the post. Not clever.

How about you? Do you blog regularly? Can you see how any of these points would help you? Do you have any other suggestions that would fall under these three headings? Please leave a comment below. Oh, and here's my A to Z Blog, Out of Africa, if you're interested.

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer, which evolved from her Jottings Journal has brought encouragement and inspiration to a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com where she encourages writers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week.

Keeping a Jotting's Journal

Every year, when I was a child, my mother gave me a diary. Perhaps she thought if I spent some time writing about my daily life, I would experience some sort of epiphany and change into a better person.

I always loved my new diary. I would stroke its cover and lift it to my nose, inhaling the smell of new leather. Mmm. I'd close my eyes and think of all the wonderful, exciting things I would do during the coming year, and how I would record them in my diary. And of course the knowledge that no one else would read it made it even more exciting.

Every year, my diary started out with, "It's Christmas! Today I got . . . " and a list of all my Christmas presents. Sometimes I made it to New Year's day, or even a few days beyond. Usually my diary ended on about the 27th of December.

I think one of the reasons for my repeated failure in the World of The Diary, was the thought that diaries had to be a record, a very full record, of my entire day. And of course, that was impossible. I spent far too much time climbing trees, rushing to finish my homework (that was in the days when I still did homework) so that I could go and play, avoiding my parents wrath over the latest misdemeanor, and going for long walks with my dog in the monkey-infested bush near our home.

Childhood was great, full of adventures, mainly of the made-up kind. There wasn't time to write in a diary. That felt too much like homework.

I grew up and stopped getting diaries. Mom had given up, and I knew I wouldn't write in them anyway. There wasn't enough time in the day. Then I hit a mid-life crisis of a different kind. I got cancer. I had so many things I needed to remember, I got myself another diary. Only this was bigger, and had the times listed down the side.

In an attempt to get away from the picture of long hours of filling in my day's events which I knew I would soon give up on, I decided to call it my journal.

I started jotting down thoughts, events, and how I felt, next to the appropriate time. It was incredibly self-centered. Folk that have been through aggressive treatment for cancer know how your entire life concentrates on survival. And that's what my journal was. A survival manual.

Two years after I completed a year's aggressive treatment, I became a published writer. I initially wrote devotions and short articles, and where did I get a good deal of my ideas? My journal.

I hadn't written well. I didn't even write in sentences. When I came to use the journal in my writing, I found a year's worth of quick notes, occasional Scripture verses, a few scrawled prayers, and even some long vents, where I poured out my reaction to my latest crisis.

A few years later, Revell Publishers produced my book, Strength Renewed, based on the devotional notes I had written, some of which were already published, and other jottings from my journal.

Today, I still jot in a journal when I have something to say. It doesn't need to be every day, nor does it have to be good writing. No one else will ever see the contents of this book, and if they did, they would probably not understand it. Odd thoughts, sentences, writing ideas, and sometimes the bones of an entire devotional message fill the pages, and at the back I keep a prayer list. As a writer, I can turn to my journal whenever I need inspiration.

My adventures in the World of the Diary have finally found a purpose. Thank you Mom! And I didn't have to write my life story after all.

OVER TO YOU: Do you keep a journal? Do you follow the traditional Dear Diary format? Does it work for you? Or do you give up because it is too time-consuming? Maybe you need to try a Jottings Journal. Please share your experiences in the World of the Diary in a comment below.

Five Ways to Unlock those Creativity Muscles

"Why is the moon in the sky?" "Why don't the stars crash into each other?" "Why did God make me your first child?" (You've wondered that too, right?) "Why do I have to bath every day? The dog doesn't."

Why?

Why?

Why does he keep asking questions? Because he's born to be creative. And what do we do as adults? Stifle his creativity! "Just because!"

To be honest, often it's because we don't know the answers. And why don't we? Because someone stopped us from finding the answers in the first place.

A good comedian trains his mind to look for the "different angle" on everyday things. In the same way, as writers, we can train our minds to look for different angles to everyday situations. Truly creative minds not only come up with the answers. They also come up with the questions.

This is why a young child can drive an adult crazy.

So how can we, as writers, re-kindle our creativity? Here are five suggestions:

1. Change your perspective. Look at your life from a child's point of view. Or through your dog's eyes. You may gain ideas on a new way to tackle a problem. Look at your writing from your reader's point of view. Are you satisfying his or her needs? Does this meet the requirements of the publication?

Don't stop at one idea. Look at your way of life from many different perspectives. I once listened to an LP record (which gives away my age) in which an intelligent man is trying to explain a game of golf to a totally uneducated bushman from Central Africa. Hilarious! But also thought-provoking.

2. Challenge your assumptions. You go out to dinner in a posh restaurant. You just assume they will have staff to wait on you. But what if they don't? How would that work? Imagine the scenario. Play it over in your mind.

I once read a signboard sticking out of the lawn of a bowling green. "Keep off the grass," it instructed. Is that possible? Could you play bowls without stepping on the grass? How would you get the bowling balls to run on the grass if you kept on the path? Think it through.

3. Let your ideas run wild. One of my favourite story series as a little girl was Enid Blyton's Wishing Chair. For those deprived readers who have never read these stories, two children, Peter and Mollie, find an armchair that grows wings when they rub the legs. Together with their pixie friend, Chinky, they take off on many wonderful adventures. Be honest. How would you react if you were polishing a chair one day and it grew wings? Would you sit on it and wish yourself to an exotic destination? Or would you run out the room and scream for someone to come and help, because "chairs don't fly"?

Look at your favourite armchair and visualise yourself sitting on it as you soar out of the window and across the fields. Imagine the expression on your neighbours' faces as you wave to them. Think of all the advantages. No parking problems. No emission of toxic fumes. Don't stifle your creativity. Relax, and let ideas come. You may never use them in your writing (although who knows? Enid Blyton did!) But you'll have fun.And you'll be building those creativity muscles.

4. Rethink your needs: For example, instead of thinking, "How can I attract more people to my blog, ask yourself, "Do I really need more readers on my blog?" The question suggests other creative solutions, like finding ways to make your blog more interesting to your present visitors. This may in turn help you come up with more profitable ideas.

Instead of, "What should my character do to solve this problem?" try "Do I really need this character?" Instead of, "How can I think of six suggestions on how to strengthen my creativity muscles?" ask, "Do I really need to have six?"

5. Connect the dots: Look around and choose objects near you, then ask how they may be connected. Connect the sight of a police car speeding down the road with the spate of robberies you read of in the newspaper. Will the criminals get caught? Possibly not. So does crime pay? Maybe it does—for the guy who gets away. Notice an elderly lady crossing the road, her purse hanging over her arm. Connect the dots. Could a criminal snatch that bag and get away with it? What chance would the old lady have of stopping him?

Can you write an article for a senior's magazine on security measures? How about "Safe ways to go shopping"?

If you train your brain to habitually use these and other training ideas, you really can strengthen those creativity muscles. It won't happen in one day, and you won't get a best-seller idea the first exercise you try. Remember that it takes time to develop new muscles, and that includes creative muscles. However, if you follow these exercises regularly, you will become more creative.

OVER TO YOU: When you hit a blank screen, what do you do to spark those creativity muscles back to life? Please leave a comment below.

FURTHER READING: Read this fun post by Dallas Woodburn, on using playdough to unlock your creativity.

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com where she encourages writers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week.

Bloopers Can Be Fun ~ International English #4

This is post #4 on the subject, International English.

In October, we looked at Making Friends Across the Globe.
In November we saw some of the the varieties of English interpretations, especially between British and American English.
In December we looked at some of the cultures and greetings of Christmas in a variety of countries.
This month we're going to enjoy some fun, looking at some of the mistakes that can happen when we are working with an unfamiliar language.

It can be fun hearing the bloopers made by people learning a new language or using phrases unknown to them. But as writers, if we want to include a snippet of local language in our writing, we need to be sure we get it right.

I read recently on a website of a student in Northern India who was asked, "What do you do?"

"Main chata hoon," he replied carefully in Hindi, meaning to say, "I'm a student." He later discovered he had actually said, "I'm an umbrella." Chatra is a student; chata is an umbrella.

When my daughter was new to Venezuela, she was making her way through a crowd of people. She kept saying what she thought meant, "Excuse me," as she tried to pass people. In South Africa this would mean, "Please make way—I need to get through." She later learned she had been moving through the throng saying, "What's the matter?"

If a South African or British writer sends their heroine for a leisurely stroll along the pavement, this is good for her health. The pavement in South Africa and England is the paved area alongside the road, reserved for pedestrians. However sending her for a stroll along the pavement in America could have dire consequences as that's where the cars drive in the States.

So if we're writing about another culture, we need to make sure we not only have the correct word but that we use it in the right way.

I asked around for some more examples of easy mistakes that can be made when using English. Here are four examples.

Ruth Ann Dell in South Africa said:" When we visited friends in England, they were astonished when we talked about turning right at the robot. They couldn't see any robots on the road. We had a good laugh as we explained that back home in South Africa we called traffic lights robots"

Barbara Strohmenger in Germany shared this: "A funny thing is the wrong use of become by Germans; the German bekommen means to receive, but some think it means to become because it sounds similar; so they say I become a gift instead of I receive a gift.

Karen Shaw Fanner, formally of Zimbabwe and now living in England says: "In Africa just now means in a while, at some point. In the UK just now means immediately, right this minute. How to really annoy people in England is to tell them you'll do it just now and leave it an hour!

And one from myself, an English-speaking South African: "I nursed for many years in a paediatric ward in Krugersdorp, South Africa. Although as a Christian I don't believe in "luck", and I often prayed with parents when their little ones headed for surgery, I nevertheless fell into the practice of saying, Good luck! I'll be praying. If the patients were Afrikaans, I would translate this and say, Geluk! Ek sal bid, which I thought was Good luck! I'll be praying. One day a colleague overheard me, and with a broad grin asked me why I was congratulating the parents. Turns out that although Geluk sounds like Good luck it actually means, Congratulations! So I was sending my small patients off for surgery with the words, Congratulations! I'll be praying."

So, writers, be careful of the words you use, especially if you're trying to use a snippet of foreign language to add flavour to your work. You might just be adding the wrong flavour which could leave your readers with a bad taste. Make use of your Internet friends, and find someone who lives in the country you are writing about, or who fluently speaks the language you wish to quote.

How about you? Do you have an amusing story to share of the wrong word being used as a result of a different language or culture? If so, please comment below. Perhaps I can include them in another post for us all to enjoy.

FURTHER READING:
What in the World Do You Mean?
The Cultures and Greetings of Christmas Around the World

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com where she encourages writers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week.

Understand Your International Friends ~ International English #2

Last month we looked at Making Friends Across the Globe as the first article in a series on International English. Today we're going to look at some different countries and a few of the varieties of English interpretations there are.

POINT #2: Understand Your International Friends

When in doubt—find out! Perhaps you read the sentence, "She placed her hand-held mirror carefully down on her Dolly Varden." You screw up your face and re-read the sentence. If you live in North America you wonder why on earth she would place a mirror on top of a piece of trout. Or if you're in England, you are baffled why she wants to wear a mirror on top of her fancy, flower-decked hat. As an Australian you will find it strange that she places a mirror on a doll-shaped cake! But of course if you're a South African it makes sense. Where else would she place her hand-held mirror but on her dressing-table?

If you know the author, write and ask him or her. "I'm puzzled where she placed her mirror. I suspect your use of Dolly Varden is different to mine." That way you both learn.
Ask an international group. It doesn't need to be a writing group either. As long as the members speak English, quote the sentence and ask, "Can anyone throw a light on the meaning of this?" It will stimulate some interesting conversation between members; a group-leader's delight!
Look it up! I have had the free version of WordWeb installed on my computer for many years. If I come across a word I don't understand I simply hit Alt, Ctrl and W - and it gives me the meaning. On Kindle, I hover the cursor before the word and it gives me a definition. If all else fails you can always Google it, or (gasp!) turn to a traditional dictionary.

Before submitting an article, check international scenes with someone from that country. In South Africa or England it is customary for people to go for a brisk walk along the pavement. In America I have learned that can prove fatal as that is the paved area where the cars drive!

I once was enjoying a book by a popular author who shall remain nameless, set in Rhodesia (now known as Zimbabwe). Suddenly the hero and his group made their way to an area that was an extinct volcano. Hello? I spent most of my childhood in that country. There is no volcano in the land, extinct or otherwise. That ruined the story for me. I felt I couldn't trust the author any more. He clearly had not done his research—or checked his facts with someone "on the ground".

One final example: Here in South Africa many of the rural population live in rondawels, thatched round huts buildings built of mud and wattle. The Australian nation floral emblem is the Golden Wattle which makes a beautiful display when grown closely together. And in Britain a common site is a fence made of upright stakes around which green branches of wattle are woven.

Allow for different words. Because the other country uses a different word, it doesn't meant it's wrong! When I started my first Website I naively asked the question, "What English should I use?" The majority told me to use American English. Some told me to use British English (as I was born in Britain), and others told me to use my own South African variant of British English but to put a disclaimer on every page! Why would I do that? I may have a different accent to most of my readers, and I may use different words for some things, but my language is not wrong! Nor is yours. (Unless of course you speak or write badly!)

Obviously, if I am writing for an American market, I must write in American English. But on my own website? (Although I have to confess I tend to slip between the one and the other as I'm so used to using American English!) The important thing about a personal website (or my author page on Facebook) is, do you understand me? (And if you don't? Please ask!)

In closing here are a few common differences you will find when reading American English (AE) or British English (BE):

BE: Babies wear nappies; AE: Babies wear diapers.

BE: The bathroom contains a bath, not necessarily a toilet; AE: The bathroom always contains a toilet, not necessarily a bathtub.

BE: You walk on the pavement and drive in the road; AE: You drive on the pavement and walk on the sidewalk.

BE: Biscuits are crisp snacks, similar to the AE cookies.

AE: Biscuits are a type of bread served with savoury foods, rather like the BE scones.

BE: A trunk is a large metal box, which you might put into the boot (storage section) of your car;

AE: The trunk is the storage section of your car.

BE: The engine is under the bonnet; AE: It’s under the hood.

BE: You go to hospital for an operation in theatre; AE: You go to the hospital for surgery in the operating room. (Oh and in BE you go to hospital. In AE you go to the hospital!)

BE: The kids may play in the garden, avoiding the flower beds of course; AE: They play in the yard.

BE: We may go on holiday in our caravan; AE: You go on vacation in your travel trailer.

And finally, one that I keep forgetting much to the frustration of my American critique group:

BE: Ladies fall pregnant AE: They get pregnant!

So next time you come across a word you don't understand in a book or on a blog, don't automatically condemn the author. Rather attempt to understand your international friends!

NEXT MONTH: We will look at International English at Christmas.

OVER TO YOU: Do you have other terms you can add to the above? Especially if you are from a different country to America or Britain. Leave a comment below.

FURTHER READING:
What in the World Do You Mean?
Making Friends Across the Globe.

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com, where she encourages writers, or at RiseAndSoar.com, where she encourages those in the cancer valley. You can also meet with her on Twitter or FaceBook.

Making Friends Across the Globe ~ International English #1

One day, a lady from the western side of America wrote on a group I belonged to, "I can't get to the shops today because my husband took my car to the shop."

I wondered how her husband could sell her car when she obviously needed it, so I asked, "Are you going to get another one?"

Back came the response, "No. Why would I? There's nothing wrong with this one."

"Then why are you selling it?" I asked, confused.

Time for a lesson in International English. Americans send their cars to the "shop" when they need a service. South Africans send their cars to the shop when they want to sell them.

In South Africa I see many British and American magazines that were unavailable a few years ago. And of course, thanks to the Internet, our words are globally available the instant they appear on the Web. As writers, we are now communicating with people across the world in a way we never could before. This is wonderful--but it's also full of pitfalls for the unwary writer.

So today I thought we'd start a monthly series of articles that will help us improve our global communication, no matter where we live.

POINT #1: Make friends in other countries.

Join writers' groups on the Internet. The web is an excellent place to interact with writers from other countries. It will not only help improve your writing, it can increase your understanding of different cultures.

Don't be slow to ask questions. "Do you use that expression in your country?" Or, "I don't understand what you mean. We don't use that word."
Look out for those who live in other countries, and learn from them. This will not only help you write for the global market, it will broaden your knowledge and understanding of the world.

Join a group that follows your hobby or interest. My first experience of an Internet group was when I joined a Christian Rubber Stamping Group, a large group of mainly ladies, who all loved rubber stamping. We shared ideas, compared notes, and sent cards to one another. In the process, I got to know a number of Americans, a couple of Australians, and one lady in England. Many of these are still my friends today, even though I no longer do stamping.

When I went to America for a writers' conference, I stayed in four different homes of people with whom I'd become friendly through my stamping group.

I learned to eat doughnuts for breakfast.
I taught an American friend how tasty toasted cheese and tomato sandwiches were; a common light meal in South Africa.

Participate in Social Media. Read posts and blogs by people from other countries. See how they do things and how they express themselves. Leave comments making sure it's clear you live in another country. I enjoy asking questions on my Facebook Author page to encourage participation. A few weeks ago I asked the question, Do you buy potatoes in small quantities or as a pocket? I was taken aback when the only person who knew what I was talking about was a fellow South African. "What's a pocket of potatoes?" was the theme of the responses.

When I did a search of the Internet to find an image to post, I couldn't find one! I promised to take a photograph and post it. Which is a point . . .

Facebook, Twitter, or another form of social media are ideal ways to make friends across the globe.

We can get to know people in other lands, then go "off site" to discuss an issue that perhaps we need to know about for our writing project. I have made many friends through social media where I can ask their advice and be sure they understand my terminology.
We can build an awareness of other cultures. We may come to see them as people with the same emotions, concerns, and interests as us. It's not that the people are different. It's their cultures, their challenges, and their outlook which are often different. And if we're going to write for them, surely we need to know these things.

I have developed an on-line relationship with a young woman who is years younger than me, who belongs to a culture so remote from mine that she'd probably be persecuted if our "friendship" was discovered. She simply began to follow my Facebook page, and then wrote to me privately about something she wanted advice on.

Over the years, I have learned things about her religion and way of life that totally horrify me. Yet she is a young woman in need of love and understanding, and for some reason she has taken a liking to me. I have come to realize some of the deep needs and issues facing some of the young women who live in far-off foreign lands. I can ask her questions if I need to. I can find out how her family would react in various situations. What a wealth of information is available to us, thanks to Social Media.

Today, we've looked at ways of getting to know people across the globe who live in different countries. Next month we'll take a look at some of those countries and how this can and should influence our writing.

OVER TO YOU: Do you interact with people from other countries? Is there any part of this topic that you would especially like us to look at? Leave a comment below.

FURTHER READING: What in the World Do You Mean? Do you know what a Dolly Varden is? It all depends on the country you live in! It could be anything from a fish to a hat to a cake to a piece of furniture!

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer has created a multitude of friends and contacts across the world.

Please visit Shirley through ShirleyCorder.com, where she encourages writers, or at RiseAndSoar.com, where she encourages those in the cancer valley. You can also meet with her on Twitter or FaceBook.

There's a Gorilla in the Phone Booth! - The dangers of flashbacks

by Shirley Corder

The fog was closing in. Marsha dashed across the road to the phone booth to call her husband to come and fetch her. With relief, she pulled open the stiff door and slipped inside. She peered towards the phone dial, and instead her eyes focused on a gigantic dark hairy chest. Fearfully she looked up, and up . . . until she made out the terrifying features of an adult gorilla. There was a gorilla in the phone booth!

His immense mouth opened and she gazed in horror at his vicious-looking teeth. She was about to be devoured by a raging primate. It reminded her of the time when she and her husband had gone to see the film, “Gorillas in the Mist.” It was a beautiful evening, their first real date. They had sat and eaten popcorn and drank soda. When they ran out of popcorn, Robert slipped his hand across and gripped hers. The rest of the film was a blur. All she remembered was what happened on their walk home . . .

Okay, this is a variation of a common theme for writers. You’ve created an exciting scenario. A gorilla is a massive animal, renowned for its phenomenal strength. We can think of the well-known advert of King Kong as he rips apart the jaws of a T-Rex, or of him wreaking havoc in New York City. He is not a creature to tangle with. And he’s certainly not something you want to share a phone booth with.

Why did the author put the gorilla in the phone booth in the first place? Because it’s a tiny enclosure. There’s no way anyone can win a battle with a gorilla in a phone booth. The victim would be ripped apart in no time. The tension is unbearable. The reader holds his breath.

And then he’s transported to the cinema. On a trip down memory lane. What a letdown.

What was the writer thinking? He’s created a breathtaking scene, and then left the reader hanging while he explores another part of the heroine’s life. It’s called a flashback, but it’s a dangerous technique. If the author doesn’t want to lose his reader, a flashback has to be handled wisely.

For writers, the lesson is: Stay with the gorilla in the phone booth! The story needs to keep moving forward. The reader doesn’t want to know about the time at the cinema. He wants to know how Marsha is going to handle her ordeal in the phone booth.

There are times for flashbacks, but less is more. Think twice before you leave your reader stuck indefinitely in a phone booth with a gorilla. It's not a nice place to be.

OVER TO YOU: How do you feel about flashbacks when you're reading? Any authors that do them well? Do you use them in your own writing? Leave a comment below.

FURTHER READING:

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer contains 90 meditations based on the time she faced a gorilla in the cancer valley.

Please visit Shirley through ShirleyCorder.com, where she encourages writers, or at RiseAndSoar.com, where she encourages those in the cancer valley. You can also meet with her on Twitter or FaceBook.

When Taglines Don't Work. Part III

Two months ago we looked at what taglines are, and what they're meant to achieve. I also encouraged you to try your hand at creating your own. Last month we looked at some author taglines that work well. This month, I want to round off this theme by looking at a few taglines that don't work, and why.

AT&T had a catchy tagline: Reach Out and Touch Someone. As an inspirational writer who has a lot of contact with people going through cancer treatment, I often encourage people to touch their friends and family if it is appropriate. By touch, I mean to reach out and hold a hand, or give a hug, to show them some love and care. So that seemed a good tagline.

That's before I looked up AT&T and discovered they are a mobile network company. Hmm. Where I understand what they're trying to say (I think) the idea of someone reaching out and touching me from my cell phone kind of gives me the creeps! This doesn't say what it's meant to say.

Electrolux marketed vacuum cleaners in the United Kingdom with the tagline, Nothing sucks like an Electrolux. That is a great recommendation for a vacuum cleaner or course, but it sure sucks as a promotion. Incidentally, although this was regarded by many as a huge blunder, the company claims this was a deliberate effort to gain attention. It worked! So, is this a good tagline or a bad one?

If you know Electrolux is a vacuum cleaner, it's a clever line. But if you don't? I know Electrolux is a well-known brand, but it is just possible there are some people out there in our global village who don't know. And that sucks! This tagline has a double meaning.

Kentucky Fried Chicken's finger-lickin' good is a well-known tagline, but they need to be careful if they translate it into Chinese. It then becomes "We'll Eat Your Fingers Off!" So it works well for its American market, but if it's used globally, and of course KFC is pretty world-wide now, it could cause some concern.

A well-known author uses the term HEA in her tagline. I read a comment by her on a blog recently where she says, "People would have to know what HEA stands for of course, but I’d assume most romance writers do."

Well, as a matter of fact I didn't. But then, I'm not a romance writer. So I Googled the term. I found it could mean:

Higher Education Act
Higher Education Authority
Hypospadias and Epispadias Association
Household Economy Assessment
High Energy Astrophysics
Happily Ever After
and another 40-odd possibilities.

Ahh wait! She assumes most romance writers know what HEA stands for, so I'm guessing it's Happily Ever After. It's not her fault I didn't know that's what she meant, but then surely she wants her tagline to reach out and appeal to more than just romance writers? Maybe not.

Then we have

the car company that says We put people in front of cars. Really?
the airline that says, We get you there. Umm. That's probably a good thing. But they don't say how! It doesn't enthuse me to use their service.
the spice that says it's Distilled in hell. As a Christian I would be apprehensive of sprinkling this on my food!

I could give many more examples but they're all there on the World Wide Web. You only need to Google "Bad taglines." The Internet has dozens of them.

It's not my intention to belittle the people who came up with these taglines. They're all pretty clever when you know what they mean. But what have we learned from these examples?

Don't rush your decision. We need to consider the different cultures we're writing for, and think of whether readers in another land will understand our meaning.
Be cautious of a clever play on words. The Upper Room, a devotional magazine that is published in over 40 languages, refuses to use any idioms that would not make sense to other cultures. That is a challenge; but then we're writers. We're up to challenges.
Make sure it gives the message you want it to. No creepy hands coming out of the mobile! Or people standing in front of cars!
Avoid initials or abbreviations unless we are only using our tagline "in house," with a group of people that will know what we're talking about.

Hmm. Suddenly my tagline, The Write to Inspire doesn't seem so clever. It is of course a play on words: The Right to Inspire. Back to the drawing board!

How about you? Do you have any more advice? Points we should beware of when we come up with that startling, all-important, tagline that's going to shoot us up the charts of fame?

Please visit Shirley's Write to inspire and encourage website or at RiseAndSoar.com, where she has the Write to inspire and encourage those in the cancer valley. You can also meet with her on Twitter or FaceBook.

The first two parts of this theme can be read here:

Part I What is Your Tagline?
Part II Some Taglines that Work

Some Taglines that Work: Part II

Last month we had a look at taglines, what they are, and what they're meant to achieve. I encouraged you to try your hand at creating your own, if you hadn't already done so. This month I thought we'd take a look at some author's taglines that really work well.

You wouldn't believe how long it took me to find 10 effective author taglines! Does this mean the authors haven't bothered to work on one? Or is it that they are not using them?

I suspect more of the latter. I admit that is something I haven't been good at either. I use the tagline as the name of my newsletter, The Write to Inspire and Encourage. But when I looked at my websites I discovered ShirleyCorder.com welcomes you to the website where writers and readers receive inspiration and encouragement. And RiseAndSoar.com says, Shirley Corder offers inspiration and encouragement to any who are negotiating the Cancer Valley, whether as patients or as people who care. So in both cases, the thought is there, but the tagline is not. (Note to self: Make use of your hard-sought-for tagline!)

So here are ten author taglines that I think work. Take a look at them and see if you think the author's taglines (in bold) fit the type of writing (in italics).

Brandilyn Collins is a best-selling novelist well-known for her trademark "Seatbelt Suspense" books. The majority of her books cover harrowing though Christian crime thrillers. Her tagline says it all: Don't forget to breathe...

Karen Kingsbury, often described as America’s favorite inspirational novelist writes fiction that links her readers to real life crisis situations. Her tagline is: Life-changing Fiction.

Jill Elizabeth Nelson who writes suspenseful mysteries seasoned with romance, humor and faith writes under the tagline: Endless Adventure—Timeless Truth.

Cynthia Herron writes heartfelt, homespun, contemporary Christian romance novels. "A hopeless romantic at heart, Cynthia enjoys penning stories about ordinary people facing extraordinary circumstances." (Taken from her website.) Her tagline is Heartfelt, Homespun fiction.

Heather Thurmeier writes "sweet, funny romances that capture your heart!" (Review by NYT and USA Today bestselling author Jennifer Probst.) Her tagline is Heart, Humor, and a Happily Ever After.

Pat Ballard (with the nickname of Queen of Rubenesque Romances) writes books for plus-size women. Her comment on her website says, "The message is for all women to love ourselves as we are and stop trying to be something we were never meant to be." Romance novels with big, beautiful heroines.

Ciara Knight writes edgy fiction that always has a ray of hope. Her tagline? Defy the Dark.

Clive Cussler is an American adventure novelist and marine archaeologist who writes thriller novels. His tagline sums it up: The Grandmaster of Adventure.

Ali Cross says, I’ve always been a dreamer. When I would tell my family what new adventure I wanted to take on, they’d roll their eyes and say something like, “Oh yeah? Well let us know how that works out for you.” Her tagline? Stories that transcend the ordinary.

Julie Lessman is an award-winning author who has a passion for both God and romance. Her tagline sums it up: Passion With a Purpose.

So what do you think? Are there any that you think stand out from the others? Or are they any you don't think work?

Next month, same time, same place, we'll take a look at some taglines that definitely don't work—and why.

P.S. Does the attempted use of my tagline in my bio work? Yes? No? Help!

What is Your Tagline? Part I

Have you ever watched an ad on TV and wondered out loud, "Now what on earth are they advertising?" I have. Many times. Usually by the end of the advert I begin to hazard a guess. Sometimes I'm right. Sometimes I'm totally wrong.

The movie clip that is clearly advertising some sort of drink ends up promoting a make of cellphone. Or the gripping little video showing a cute toddler and a rescue dog is really trying to get me to buy a bar of chocolate. Their taglines are not clear, if they are even present.

Until 2010, I had never even heard of a tagline. Then I attended a continuing workshop at the Florida Christian Writers Conference. The workshop leader was Laura Christianson of the Blogging Bistro. She led us through a series of exercises in an attempt to establish a "tagline" for our writing.

"A tagline is a slogan that succinctly, memorably, and descriptively sums up a company or product." (Thanks to Wisegeek.com for this definition.) So as a writer, I needed a slogan that would sum up my writing.

Hmm. Not so easy.

I learned a lot about myself during Laura's series of workshops, but I left without a tagline. It wasn't Laura's fault. My problem was that I seemed to have several genres.

I write to encourage writers.
I write inspirational material.
I write devotional material.
And as a cancer survivor I write to encourage those in the valley of cancer.

I had two websites. Two blogs. Two Twitter accounts. Two genres. Several newsletters.

And no tagline.

Some weeks after the conference, I realised what had been looking me in the face all the way through those exercises. I live to encourage and inspire others who are struggling in some way. Even as a youngster at school, I inevitably befriended the kid that had no other friends. I didn't write in a variety of genres at all. I wrote articles to inspire and encourage.

I searched for a definition of a tagline for writers and came across this one on a forum, which I have slightly modified: A tagline is a concise statement of your Unique Selling Proposition (USP). It is a short slogan that tells what you do, what benefit you offer, and what makes you different, all at the same time."

And so I looked at

what I did (I wrote. I encouraged. I inspired.)
what benefit I had to offer. (I encouraged and inspired people.)
what made me different. (I am a writer, a cancer survivor, and a Christian who wants to encourage.)

And at last, I had a tagline. The Write to Inspire and Encourage.

How has this helped me? I now have one newsletter: The Write to Inspire. Although I still have two websites they have a common goal. ShirleyCorder.com is to inspire and encourage writers, while RiseAndSoar.com is to inspire and encourage those in the cancer valley. The tag is not perfect, and I'm sure it will develop as the years go by. But at least it tells people who I am.

Some taglines are more catchy than others. Even Coke, surely one of the experts in the field of catchy slogans, changes theirs often. Remember "Coke is It!"? That dates back to 1981. "Things go better with Coca Cola" goes back even further—to 1963! Every year or two, the manufacturers of this drink come up with a new tagline. But I have to say this for them. I always understand what they're advertising.

OVER TO YOU: Do you have a tagline?

If you do, please share it here.
And if you don't? Maybe work through those three points above and see if you can come up with one. Share it and if you like invite comments and suggestions.
Next month, same time (April 20) same place we'll look at some taglines that work really well, and see what we can learn from them. Maybe we can all improve our current tags.

Please visit Shirley through ShirleyCorder.com, where she inspires and encourages writers, or at RiseAndSoar.com, where she inspires and encourages those in the cancer valley. You can also meet with her on Twitter or FaceBook.

Easy Tips to Achieve Your Goals

Last January, my husband and I received pedometers as a New Years gift from our son. He was nudging us towards more exercise. It worked. Why? I think there were two reasons--we had daily visual cues and a goal buddy. Our fitbit pedometers provided us with a daily visual of the amount of exercise we were getting. We set a target of 15,000 steps a day. My husband was my goal buddy and we held each other accountable for reaching the 15,000 steps. Six months into this experiment, I lost my pedometer. Within a month, my steps took a significant drop. I had lost my visual cue and when my husband couldn’t see my steps, he stopped holding me accountable. I just bought a new pedometer, I’m sure I’ll once again reach my exercise goal.

I’m someone who needs to build support and structure around my resolutions. This applies to most areas of my life. I’ve used similar strategies to achieve my writing goals. Creating visual cues and having a goal buddy has kept my writing on track.

Here are a few strategies to boost your writing life.

1. Create visual cues that remind you of your writing goals.

a. Design a vision board. Put pictures, words and phrases that represent your story and your publishing goals. Are you hoping for a book contract? Draw a contract on this board. You can create a vision board for one manuscript or your whole writing life. Enjoy the process. Arts and crafts are good for the soul of a writer.

b. Stick post-it notes all around your house...on your nightstand…bathroom mirror…computer. Write the title of the book or project and your goal. (Finish first draft by Feb 1^st; identify two ideas for marketing plan by Friday)

c. Use mind mapping to outline all your projects. See the post by Shirley Corder on mind mapping and writing. She hand drew her mind map. I prefer using software like freeplane or freemind. Below is a mind map of my children's writing projects.

2. Find a goal buddy to connect with once a week or every other week.

a. Find an online partner. Instead of exchanging manuscripts, share a weekly goal and then check in once a week to discuss your progress. A goal buddy should help you establish achievable goals for the week.

b. Phone a friend. Select a friend that you’ll call the same time each week to discuss your weeks accomplishments and set your goals for the coming week.

These techniques provide me with the structure I need to stay disciplined in my writing. What strategies have you used to boost your writing?

Mary Jo Guglielmo is a writer, teacher and intuitive life coach. She helps clients push through their blocks, envision their path and take the necessary action to live their True North.

For more information check out

http://theadvantagepoint.wordpress.com

http://helpingchidrencope.blogspot.com

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http://facebook.com/DoNorth.biz

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