Use this Simple Promotion Idea with Your Reviews

By W. Terry Whalin

Several times a week, someone will email and ask me to read their book and write a review. It is a good strategy to approach well-known reviewers. Normally their request mentions a book that I have read and reviewed, then pitches their book. 

Because I've written almost 700 book reviews on Amazon, I get these requests. To be honest, I look at their books and in most cases I politely decline the offer—for several reasons. Most of them are ebook only books on Kindle and I do not have an Ebook reader. Also when I look at the books, I'm not interested in reading their book so again I decline. Because I've been reading and writing book reviews for many years, I have publicists and publishers often pitching for me to read their books and write about them. I am committed to continuing to read new books and write book reviews about those books. 

I review the book on Amazon but also on Goodreads, where I have 5,000 friends (the limit). Repeatedly I see authors launch their book with no book reviews on Amazon--zero. In fact, during the last week, I've seen two long-time publishing professionals (literary agents) launch new books with no Amazon book reviews. If Amazon is selling 70% of the books (a number that I've seen recently in the publishing press--unsure if true or not), then it is critical for every author to get book reviews. 

One of the best resources for getting reviews for your book is from Tim Grahl but get it and use it: https://booklaunch.com/amazon-reviews/ Scroll down and on the bottom get the free download from him because it has templates for emails and spread sheets and all sorts of valuable tools. It doesn't matter if your book came out last month or last year, you need to be working on these reviews. If someone goes to the page on Amazon and there are no reviews or only one or two reviews, this information affects whether others will buy your book.

Recently I was traveling and met with Charles Billingsley, a well-known Christian recording artist. Charles released a new book from Worthy Publishing on March 7th. Charles he gave me a copy of Words on Worship. The book is a well-designed, attractive hardcover. Inside Charles had gathered four pages of great and well-known endorsements. I know that effort took work and is something every author should do for their new book. For my own curiosity, I looked on Amazon on his launch day and he had no book reviews on Amazon. 

To help Charles, I quickly looked at the book, wrote a review and posted it on Amazon--and also Goodreads. I also tweeted about the book a couple of times to my 200,000+ twitter followers. Writing book reviews is a simple way you can support other authors. Also notice my reviews are substantial and at least 120 words often including a quotation from the book to prove that I've read the book cover to cover. I don't believe the review is as effective if only a sentence or two since those reviews don't contain much information.

Here's my simple yet important idea for you when you write book reviews: include a live link to your own book at the end of the review. Within their customer reviews, Amazon allows you to include a link to another product. Why not use this tool to tell readers about your latest book? Now take a closer look at my review for Words on Worship. Now notice at the end of the review, I write: “W. Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.”  Because this link is live to my book page on Amazon, a reader interested could go over to the page and purchase my book. To be honest, adding this link does not always work because sometimes (rarely) Amazon doesn't like it and will not post my review. When this happens, I delete my personal line and resubmit it and then my review appears on the site.

As long as I'm writing about book reviews, I have a free teleseminar on this topic. Just follow the link and get the full replay and download the gifts associated with it. Your work to tell people about your book is on-going after it is published. The key from my perspective is to always be looking for new ways and on-going ways to promote your own book--even when helping others with a book review. 

W. Terry Whalin is an acquisitions editor at Morgan James Publishing and the author of more than 60 books including Book Proposals That $ell, 21 Secrets to Speed Your Success (available exclusively through this website with bonuses even though this book has over 130 Five Star Amazon reviews). He blogs about The Writing Life and lives in Colorado and has over 200,000 twitter followers.

Tweetable:
Use this simple promotion idea when you write a book review. (ClickToTweet) 

A Peek at Great Book Review Idea from New Release

Off-The-Wall -Alternatives

Making Your Reviews Into Workhorses

By Carolyn Howard-Johnson.

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career to be released this fall.

Authors rarely get the most of their reviews. Surprised? I think it’s either that they are so excited about the review or that the idea of extending a review’s value doesn’t occur to them. Or it’s because so many reviews these days come from readers. They aren’t professionals, so they have no idea how to distribute content beyond posting their review on Amazon.

One of the ways they can get more mileage from their reviews is to get them reprinted in more venues than the reviewer ever planned. Or you do it for them. And, no, it isn’t stealing or plagiarism if you get permission from the reviewer first. In fact, it can benefit the reviewer. 

When you get further distribute reviews you already have, it’s like getting a little marketing bonus. Here’s how to do that:

• If your reviewer doesn’t normally write reviews (these reviewers are often called reader reviewers), suggest she send her review or the link to her review to her friends as a recommendation.
• If your reviewer lives in a town with a small daily or weekly newspaper, she could send her review to them. She may realize the thrill of being published the first time. 

• Ask your reviewer—even one who writes for a review journal—to post her review on Amazon.com, BN.com, and other online booksellers that have reader-review features. I have never had a reviewer decline my suggestion. It is ethical for a reviewer to do it or give you permission to reuse the review as long as she holds the copyright for the review. (Most reviewers do not sign copyright-limiting agreements with the medium who hires them.) Get more information on Amazon’s often misrepresented review policies in Chapter Eleven, “Managing Your Amazon Reviews.”
• After you have permission from the reviewer to reprint the review, post it on your blog, on your Web site, and in your newsletter. Use quotations from the reviews to give credibility to selected media releases and queries.
• Once you have permission to use reviews, send copies of good ones to bookstore buyers and event directors as part of your campaign to do book signings, to speak, or do workshops in their stores. Go to (midwestbookreview.com/links/bookstor.htm) for a starter list of bookstores.
• Send quotations (blurbs) from the reviews you get to librarians, especially the ones in your home town or cities you plan to visit during book tours. Include order information. Try Midwest for a list of libraries (midwestbookreview.com/links/library.htm). 
• Use snippets from positive reviews as blurbs in everything from your stationery to your blog. (Use your e-reader’s find function to search for other ideas for using your blurbs in this book.)
• If your reviewer doesn’t respond to your request to post the review on Amazon, excerpt blurbs from them and post them on your Amazon buy page using Amazon’s Author Connect or Author Central features. They will appear on your Amazon sales page. 
• Include the crème de la crème of your reviews on the Praise Page of your media kit and inside the front cover of the next edition (perhaps a mass market edition like the pocket paperbacks sold in grocery stores?). See my multi award-winning The Frugal Book Promoter (bit.ly/FrugalBookPromo) for the complete—and I do mean complete—lowdown on media kits. 

Hint: Occasionally authors get reviews on Amazon that, shall we say…don’t thrill them. Reviews like that can be minimized by asking others for reviews. As new reviews are added, the old ones tend to get buried in the lineup of reviews. We can also (pleasantly!) refute a position a reviewer takes using the comment feature—or thank them for bringing something to our attention. We can also dispute their validity with Amazon, though that rarely works.

You can use some of these suggestions as part of your keeping-in-communication-with-reviewers effort after her review has been published.

Coming up in the newest release in my multi award-winning HowToDoItFrugally series of books, How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career to be released this fall is more on how Amazon can helps authors early in their review-getting process. I mean, as long as it’s nearly impossible to do without Amazon and still have a successful book campaign, we might was well get them to return the loyalty we show them in as many ways as possible. 

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Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. Her next book in the HowToDoItFrugally series for writers will be How To Get Great Book Reviews Frugally and Ethically.

The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her Web site is www.howtodoitfrugally.com. 

Fake Reviews: The Pros and Cons of Amazon's Being Arbiter of What's Good and What's Bad

Amazon Attacks Fake Reviews and Reviewers

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

According to the LA Times, Amazon is suing more than 1,000 writers for selling recommendations (and reviews!) for books (and other items) they didn’t buy.

If you have read The Frugal Book Promoter, you know that I recommend writing reviews of other authors’ books as a way to network and as a way to give back to the industry that makes books possible. In fact, a free and unbiased review is the nicest thing you can give to an author as a token of appreciation. And one of the best places you can post your review is on Amazon where it has the best chance of being read by thousands of readers. There are, of course, other places to post them including your own blog, Goodreads, and other sites. You can also volunteer to review for sites like BookPleasures, MyShelf and Midwest Book Review that depend on those who love to read to keep their sites going even when profit margins are slim.

It is reported that Amazon sees reviews that are too glowing as a danger sign. That’s fair. Professional reviews can be rave reviews, but no book is perfect. In fact, a review is more trustworthy (and therefore sells more books--proved by studies over the years!) if it does point out places where the book is weak. Such critiques needn’t be snarky. They can be tactful, firm, and helpful to readers and the author alike.

Perhaps it was the offers on Fiverr.com that finally ticked Amazon off enough to do this. Many offered reviews for $5. And some of those promised five-star reviews. And, yes, this is—to put it mildly—unethical. You’ve probably seen me discourage authors and publishers from paying for reviews in the past because they aren’t credible. People like bookstore owners, librarians, and other publishing industry professionals generally know they have been paid for even if they come from Publishers Weekly or Kirkus. In fact, those magazines put those reviews in a separate place or mark them differently so their readers will know! Reviews that aren’t credible are a waste of money and time. And, did I mention unethical? Ahem!

Some of these reviews offer to post reviews using multiple accounts and IP addresses. I say, go after them Amazon. This kind of thing ruins the process for everyone!

Nevertheless, I’ve seen Amazon pull reviews based on flimsy excuses in the past and so I worry.

The trouble with pulling reviews too aggressive is that they may use whether a person has bought something by their own sales logarithms to make their judgement. That seems like a good idea at first, but their site is not the only one that sells an item so if their logarithms are picking up reviews of items not purchased from them, they be wrong, terribly wrong.

Here is why:

•  It is a publishing tradition that publishers and writers provide books at no cost--often special review copies or galleys-- to those who write reviews of their book (s). These books would not show up as sales anywhere.
•   Many who write reviews of a book or product may have received the book as a gift for their birthday or a holiday.
• Many write reviews of books or products that they buy at a bookstore or any other retail outlet.
•  Some may write reviews of books they borrow from the library or buy from secondhand bookstores.

So are the bulleted review tracks above indications they are fake reviews? I don’t know how Amazon is selecting those people it will sue, (and I know they have plenty of money to waste if their selection is offbase and they lose!), but I think they are once again on very shaky ground.

In the meantime, if you review for Amazon (and you should), be liberal with disclaimers like this:

“Disclaimer: This reviewer received a book in exchange for an unbiased and fair review. No fee was charged either the author or the publisher.”

And do avoid touting your own book in the review. The link used in the review (the one that Amazon provides) takes readers back to your profile page. That, dear author/reviewer should be enough for you. Offering this to authors and reviewers is indeed a gift from Amazon and we should not abuse the hand that feeds us.

Note: For more on this topic see the LA Times’ Technology page in their business section, Thursday, October 2, 2015.

.N

No                                                  

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Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally books for writers as well as a novelist and poet. She is working on the third major book in the HowToDoItFrugally series of books called Getting Great Reviews Frugally and Ethically and she just published a book of poetry perfect for this silly political season. It is Imperfect Echoes, http://bit.ly/ImperfectEchoes. Her Web site is http://howtodoitfrugally.com 

Midwest Review: "Highly Recommended" Book for Writers

Title: The Frugal Editor: From Your Query Letter to Final Manuscript to the Marketing of Your New Bestseller
Carolyn Howard-Johnson
First Edition Published by Red Engine Press, Branson, MO 2007

A multi award-winning book including USA Book News best professional book
Second Edition Published by HowToDoItFrugally, 2015
ISBN, Second Edition: 978-1505713117
Available The e-book, available from Kindle, was given a nod by Dan Poynter’s Global E-Book Award.
Also available as a paperback, published spring of 2015

 

Reviewed by Christy Tillery French for Christy’s Bookshelf at Midwest Book Review and featured in Jim Cox’s Midwest Newsletter

As the literary market continues to tighten its proverbial belt, today's writer must assume more of the responsibilities surrounding book publishing than ever before. No longer can a writer depend on a publisher or agent to accept a manuscript in need of editing, and submitting a manuscript that isn't as near perfect as possible will, in all probability, result in rejection. To the rescue comes acclaimed author Carolyn Howard-Johnson with The Frugal Editor, the latest in her How to Do It Frugally series.

This little gem is a must-have for any writer, published or not, bestselling or unknown. Filled with valuable tips, The Frugal Editor touches on all aspects of self-editing, such as how to spot common grammatical errors, from superfluous adverbs to confusing dangling participles, as well as how to organize the workspace, format the manuscript, and use Word's tools to the fullest. Also included are sample query and cover letters, and pointers on correcting intrusive taglines, when to use an ellipsis, and correct spacing, to name a few. The book takes the reader step-by-step through the editing process, from rough draft to galley. No questions are left unanswered, no topics left uncovered. This generous writer goes so far as to recommend resources through other books and websites, with plenty of advice from agents and editors.

The Frugal Editor is one of those reference books every writer should have by their computer for constant use and study. Highly recommended.

Christy Tillery French
Reviewer

MORE ABOUT THE AUTHOR

Carolyn Howard-Johnson’s brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the classes she has taught for UCLA Extension’s world-renown Writers’ Program.

The first edition of The Frugal Book Promoter was named USA Book News’ “Best Professional Book” and won the coveted Irwin Award. Now in its second edition, it’s also a USA Book News award winner and received a nod from Dan Poynter’s Global Ebook Awards. Her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success was also honored by USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards. The second edition e-book was honored by Next Generation Indie Awards in the e-book category and by Dan Poynter's Global Ebook Awards. The second edition paperback will be released in spring of 2015.  

 

Strategies to get Book Reviews

Guess what book it is,
and write your answer in the comments below.

This is what we all want: 20,000 reviews on Amazon, mostly good. But even the author pictured here had to start somewhere.

Getting reviews for your book takes time, effort, and lots of patience, but it'll help your visibility and sales.

People hold varying opinions about the ethics of reviews. Paying for GOOD reviews is always unethical, while some argue that it's okay to pay for HONEST reviews, especially through big impersonal organizations like Kirkus. Whatever your opinion, here are some strategies for getting reviews without any money changing hands.

Strategies to Get Reviews

-If you belong to a critique group, many of your fellow critiquers will be happy to review, as will some of your other author friends. To avoid potential awkwardness, make it an invitation instead of a request, and don't pressure or feel offended if they don't. Some people don't like mixing friendship and reviews.

-In your e-book, be sure to add a call to action in the end matter, something like, "If you enjoyed this book, please leave a review on Amazon or your favorite book site, even if it's just a sentence or two telling what you liked. Thank you." A lot of readers don't realize how important this is, and might not think of reviewing, even if they loved your book.

-Nicely ask for reviews from the fans on your e-mail list.

-Reach out to bloggers who do reviews of books similar to yours. You can find lists of book blogs online, like on The Indie View (for Indie Books). You can also search for reviews of books in your genre. Bloggers often post their review policies and instructions about how to contact them. Most are pretty selective, but if your work looks right for their tastes, pitch them.

-Blogtour.org is a free site where you can meet up with bloggers willing to do guest posts, excerpts, blurbs, interviews, etc for blog tours. Some also do reviews.

-Participate actively in Goodreads groups. Many have sections where you can offer free books in exchange for reviews or participate in review circles and  read-to-review groups. Be sure to advertise in the appropriate section, and only after you've contributed to the group by commenting on other posts.

-If you have a paperback version, do a Goodreads giveaway. People enter to win a copy and then you mail it to them. Winners of these competitions tend to review more often than random readers, especially if you mention that reviews are appreciated. Giveaways also get your book added to members' "to read" lists, which may eventually lead to sales and reviews. In your description for the giveaway, put eye-catchers first, like short quotes from reviewers or "FREE AUTOGRAPHED COPY."

-You can also run giveaways of e-books at places like LibraryThing.

-The most effective way to get good reviews, according to Jim Kukral of AuthorMarketing, is to find people on Amazon who have positively reviewed books similar to yours. Check their profile pages. If they've listed their e-mail address, you can contact them. Send a nice personalized e-mail telling them that you saw their review on such and such book, and that you've written a similar book. Ask if you could provide them a free copy in the hopes that they'd consider reading and reviewing it too. Be sure to emphasize that if they take it, they can choose not to review it, and if they review it, they're under no obligation to give a positive review. Thank them. This takes a lot of work, since you have to find reviewers that are still active and have listed their contact information, but you're more likely to reach people who will like your work and possibly become long-term fans.

-Work on getting your book out there, using the promotional strategies on this blog and any others you've learned or imagined. The more readers you have, the more reviews you'll get.

So…

When is the best time to start looking for reviews? Before your book launches. Can you still work at it long after the book is published? Of course.

Keep plugging away. All these strategies take time, and only a fraction of the people you contact will actually end up posting a review, but every review helps—even the not-so-positive ones. And as always, keep writing!

Melinda Brasher's short story, "Stalked," about an ill-fated space colony and a camping trip that doesn't go as expected, appears in March's edition of On the Premises. Read it free by clicking above. When she's not writing, she loves traveling and plotting ways to escape the Phoenix summer. Visit her online at http://www.melindabrasher.com/

Using Permalinks AND a Freebie Book Review Opportunity

Lots of the writers who use my free service at The New Book Review (http://TheNewBookReview.blogspot.com  ),  my alternative review opportunity, don't know how to use a permalink to extend the life of that promotion.

When they (or a reviewer) participates according to the guidelines in the left column of the blog, I send them a little tutorial on how to extend the exposure of appearing on The New Book Review. But those techniques, including information on permalinks, are important for anyone who must market--their services, their work, their talent.  This is what I tell them.

Here's what you do to take future readers specifically to this post on this blog:

·        Go to the blog www.thenewbookreview.blogspot.com.

·        Find your review.

·        Click on the title.

·        Go to the top of the page where the address appears in the address window. It will be longer than the one you see above and include part of the title of your post.

·        Copy it.

·        Take it to wherever you want to keep a permanent record of your review/promotions (like your Web site, blog, etc) and paste it.

Easy as that. (-:  And it's only polite to make it as easy on a future reader as possible to find what you want them to see.

 

PS: When you post on blogspot and need to give someone the permalink for you post, you'll find a convenient little link icon in the right column of the page you use to post. Click on it and voila! Even if you are pre-posting, the permalink will appear. You can copy, paste and, yesss! market to your heart's content!

~Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers. She taught for UCLA Extension's renowned Writers' Program for nearly a decade, is an award-winning poet and writer of fiction, and was named Woman of the Year in Arts and Entertainment by members of the California legislature.  

Would You Make a Good Reviewer?

There are so many reasons for becoming a reviewer, but for writers it's almost mandatory. While you probably won’t make a fortune writing reviews, you can earn reasonable money doing it, it is an excellent way to hone your writing skills, increase your understanding of what makes for good  writing if you are that way inclined, it adds depth to your own pleasure to evaluate what you would be reading, listening to or using anyway, and you can get a whole raft of high quality review copies including autographed first editions, galleys, pre-publication releases, and promotional material.  In addition, it is both enjoyable and valuable from a publicity point of view to have an impact on the choices other people make. In other words, if you’re a top reviewer, you will be the ‘go-to’ resource for information on what is and what isn’t worth buying, and therefore gain credibility and visibility for your other projects.

There are some qualities which differentiate a good reviewer from a not so good one.  The following qualities are the key to being a good reviewer. 

•  Do you have the ability to follow through? This is critical.  If you agree to review something, or request a review copy, you have to produce through or you will rapidly lose credibility. Even if the book is awful, or virtually unreadable, or the product difficult to use, you must produce some form of review, or at least return the item with a polite note, clearly explaining why no review will be forthcoming.  This doesn’t apply to items sent to you on spec.  If you haven’t agreed, or requested an item, you aren’t obligated to review it, although a polite response is always appreciated. 
• Can you work quickly? Reviews generally need to be timely. In most cases, they relate to recently released items, and if a review isn’t produced shortly after release, or after a performance, etc, your readers may not be as interested and the value tends to diminish. No one wants to read old news. That said, there is always a call for reviews of classic or quality material. 
•  Can you write well? Regardless of what you are reviewing, a review is a piece of writing in itself. It needs to be clear, concise, entertaining, informative, critical, and well written. 
• Are you critical? You have to be able to accurately assess the value of an item you are reviewing and that may include digging deeply into the work. If you are too nice to say anything critical, or reluctant to probe, your reviews won’t provide readers with the information they need to determine whether a work is for them. 
•  Are you constructive? The ability to write with tact is important for a reviewer. A nasty review with no constructive comments or examples of where something can be improved is worse than a lukewarm review which is not critical.  Immature vindictive does not make for a good review and isn’t helpful to either the author or the reader. A reviewer needs to be able to express both positive and negative aspects of a work in a professional, thoughtful, and specific way, without causing libel or being ungenerous. 
•  Are you confident? Do you have the courage to make a clear judgment, and to back up that judgment with specific instances.  
•  Are you knowledgeable about the particular subject you are reviewing? As a reviewer you will need to know a reasonable amount about the class of items you’re reviewing. For a book reviewer, that will mean having a reasonable awareness of literature and particularly the genre you’re reviewing in. For a reviewer of children’s items, you will need to know something about that age group and their capability. Music reviewers need a reasonably broad and extensive awareness of music. Without this general knowledge, your assessment won’t come with the weight of experience that makes your judgment so valuable to others.  
• Are you honest? Honesty is one of the most important qualities for a reviewer. You must be honest in your writing, in your judgments, in your criticisms. Honesty is a reviewer’s stock-in-trade – it’s the backbone of what you do when you look closely at something and begin exploring why it is of value. 

If you have the above qualities, there's no reason no reason not to begin adding reviews to your websites, blogs, or even just on Amazon (with a link back to your own book of course).  

The piece above has been excerpted from my newly revised (now in its second printing) book The Art of Assessment: How to Review Anything. Grab a copy now for the full kit on becoming a well-respected reviewer.  I'll look forward to reading your reviews!

Magdalena Ball runs The Compulsive Reader. She is the author of a number of books including Black Cow, Repulsion Thrust and Sleep Before Evening. Find out more at www.magdalenaball.com

Great Marketing, Networking, and The Gift of Surprise

This post is as much about giving as it is about writing. And, yes, I equate giving with great marketing. This review appeared in a Google Alert. I didn't send a review copy. There was no query involved. It just happened. Thus, it was a surprise and very heartwarming. Regardless of what you've been told in the past about networking and marketing, that's what it's really about. Making friends. From the heart.

A review of an author's book is about the best gift you can possibly give him or her. This review is my Kathryn M. Weiland and I hope you'll take her example and review a book you've read lately. Post it on your blog and on Amazon. And then let him or her know about it--just in case they haven't tuned into the magic of Google Alerts yet! (-:

Review of Great Little Last-Minute Editing Tips for Writers by Kathryn M. Weiland

Carolyn Howard-Johnson is well known among writers for her helpful book The Frugal Book Promoter, and she continues to encourage and guide writers through her many other projects, including this fast read (56 pages), which she advertises as a supplement to her book The Frugal Book Editor. After opening with an intro, reminding authors of the importance of crossing our T’s and dotting our I’s in both our queries and our published works, she launches into the meat of the book: page after page of handy references for spotting and fixing tricky word pairs.

Organized alphabetically with word pairs separated by slashes (e.g., “bereft / bereaved”), the book makes it easy to look up definitions and identify which word should be used in specific circumstances. Although the book’s diminutive length prevents it from anywhere close to exhaustive, it’s a good starting place and can easily be backed up with the more complete list in The Frugal Book Editor.

Priced reasonably (especially the Kindle version) and packed with lots of writerly wit and humor, the book makes for both an enjoyable read and a worthwhile reference manual. To find it go to www.budurl.com/WordtrippersPB

~K.M. Weiland is the author of the historical western A Man Called Outlaw and the medieval epic Behold the Dawn. She enjoys mentoring other authors through her writing tips, her book Outlining Your Novel: Map Your Way to Success, and her instructional CD Conquering Writer’s Block and Summoning Inspiration.

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"Book Reviews as Tools of Promotion," by Mayra Calvani

Book reviews are one of the most effective tools of book promotion. In fact, some experts consider reviews to be the most effective tool.

For librarians, top review publications such as Publishers Weekly, Library Journal, Booklist, School Library Journal, etc., play a vital role in the selection of titles. Reviews are the strongest criterion for selection. While it’s true booksellers look at different criteria when making a decision about which books to stock, reviews are a tremendously useful and helpful factor, especially when in doubt or when the author is unknown. Pre-release review publications like the ones mentioned before play an important role in the selection of books, allowing bookstores to order titles in advance of their official release dates, thus making them available to the public immediately after their release. Online reviews are particularly important when selecting titles from small presses or unknown authors who often don’t get reviews in the major pre-release publications.

The fact is, most people read reviews. Reviews and readers go together like wine and cheese. Before spending money on a book--especially in the case of expensive hard covers--most people turn to reviews to get an idea of the book’s quality and whether or not there’s a recommendation. In this age of computers when almost every person has a PC at home, it’s easy for booklovers to access the Internet and read book reviews. With the rise of so many niche review sites, book blogs, and readers sharing their reviews on sites like Amazon, it’s popular to read reviews. Also, the more reviews about a book, the more buzz and exposure.

Do you read reviews before purchasing a book? Do you have a favorite review publication or website?

*****

--Mayra Calvani writes fiction and nonfiction for children and adults and is the co-author of the award-winning The Slippery Art of Book Reviewing. She’s had over 300 stories, articles, interviews and reviews published both online and in print, in publications such as The Writer, Writer's Journal, Acentos Review, Bloomsbury Review, Mosaic, and Multicultural Review, among many others. A reviewer for more than a decade, she now offers numerous book reviewing workshops online. She also offers workshops on the art of picture book writing. Visit her website at www.MayraCalvani.com 

Book Reviews

Last week in our Sisters in Crime local group meeting, we took care of the usual pre-guest presentation business. This being January that included electing officers, and making plans for guests and presentations for the upcoming months. Instead of having a guest author or expert in the field in February, we voted to have a members' discussion on publishing and marketing. During our introductions, one member mentioned she was a reader and also was a book reviewer. She is a retired librarian but she also put the word out there about doing book reviews, having done many of them herself, especially if we've read other members' books - word of mouth. Not only is that exposure for the book reviewer who is an author, it is exposure for the other author being reviewed.

Yesterday on my blog I talked about followers and readers, so it only makes sense that reviewers are part of the circle as well.

Therein lies the age-old question - how do you go about getting reviews and thereby readers of your books who are followers of your blog or website or your books in general? This is the hardest part of marketing. Getting those folks to read your books.

I've got a special deal running for the month of January of giving away PDF or ebook version files of all titles available in exchange for reviews. I have had one request for three of the titles (same person requested a copy of Finally Home, "The Proposal" and "The Tulip Kiss") as of the end of last week. How do I get people to read my books or stories when they won't even request a free PDF file to read in exchange for giving me a review?

I'm also going to try doing some sort of contest every time a new title comes out but I'm not really sure yet what I'll be doing. I need to build up some "swag" with covers, logos, et cetera but at this point, it's a bit tight. I don't think I can do contests and giveaways without really having a supply of things to give away. Please just keep checking my main blog for more information on what is happening with my writings.

I hope all of you will take me up and request a free copy of any of the titles I have available (all in PDF format, 100 copies of each title will be sent out) in exchange for reviews. This offer will go down the end of January. If interested, please email me at eeldering (at) gmail (dot) com and put "free books in exchange for reviews" in the subject line. In the body of the email, please state which titles you would like to review - State of Wilderness, State of Quarries, State of Reservations, State of Successes, State of Heights, State of Nature, Finally Home, "The Proposal" or "The Tulip Kiss". All of the state books will also have the accompanying study guide. You can request one or all nine or anything in between. If requests are made in the latter part of the month, I hope to have two more titles available (I'm waiting on covers for those two) - "Bride-and-Seek" and "Butterfly Halves" - so it is possible that will be eleven titles available. If you request them and they are not available at the time, I will send them to you as soon as they are available.

Book reviews, authors desire them and need them since this lets us know we are being read. Happy reading - E :)

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Ms. Eldering is the award winning author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series. Her stories "Train of Clues" (shared 2nd place story), "The Proposal" (third place winning story, now available as an ebook), "Tulip Kiss" (1st place winning story, now available as an ebook), and "Butterfly Halves" (runner up, now available as an ebook) all placed first, second, or runner up in various contests to include two for Armchair Interviews and two for Echelon Press (Fast and ... themed type contests). Her story "Bride-and-Seek" (now available as an ebook) was selected for the South Carolina Writers' Workshop (SCWW) anthology, the Petigru Review. Ms. Eldering makes her home in upper state South Carolina and loves to travel, read, cross stitch and crochet. When she's not busy with teenaged children still living at home, she can be found at various homeschool or book events promoting her state series and her YA paranormal mystery, Finally Home.

For more information about the JGDS series, please visit the JGDS blog or the JGDS website.

For more information about Elysabeth's other writings, please visit her general writing and family blog or her website.

A Book Writers Will Just Naturally Love!

I very occasionally run reviews for books I think will help writers in my Sharing with Writers newsletter. I thought I'd share this book with writers who read this blog, too. The review was also published on a great site for readers, www.myshelf.com.

Euphemania

Subtitle: Our love affair with euphemisms
By Ralph Keyes
Little Brown and Co.
ISBN: 9780316056564
Nonfiction/ (Writing/Language)
Contact Reviewer: hojoreviews@aol.com

Reviewed by Carolyn Howard-Johnson originally for MyShelf.com

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If you don’t love language, it’s a good bet you aren’t a writer. But if you’re a writer, reading more about language (linguistics (?)) may not be high on your list of priorities. It’s so integral to the way you think, you believe you don’t need it.

I believe that Euphemania by Ralph Keyes will change your mind. Written with humor (because euphemisms are just naturally funny?) this book will certainly entertain. If you’ve ever wondered about the intricacies of our euphemisms—the origins as an example—this is the book for you. But who would have guessed that it also might be the perfect book to hone the skills of writers of dialogue and humor? 

Academic writers? Use it as a quick-study on how to write a book that will sell to a wide market. The secret? Voice. Humor. Colloquialisms. Yep, and euphemisms. A book does not have to have the lack of moisture content (dry!) of a text book to be a textbook. I know about academic expectations. My daughter is a Ph.D. candidate. She explains it to me all the time. Having said that, if you’d like to actually sell something rather than giving everything away to unappreciative academic journals, try rewriting your brilliant theory for the general public!

Anthropologists and linguists will love this book, too. But mostly, it’s just fun learning why we use asterisks for words like sh*t and the euphemisms like the f-word. It’s also tons of fun to identify phrases we’ve stopped thinking of as euphemisms (love handles, anyone?), just because they are so part of our everyday language.

If I were rating this book for an Amazon review, it would give it a true (not a fake) five-star rating. For usefulness. For fun. For the love of language.

PS: If you would like to subscribe to Sharing with Writers, an interactive newsletter where writers come together to promote and to learn, send me an e-mail with SUBSCRIBE in the subject line and I'll do it for you. HoJoNews@aol.com.

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Carolyn Howard-Johnson’s The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success covers writing successful query letters and includes helpful hints from twenty of the nation's top agents. Purchased it at Amazon, www.budurl.com/TheFrugalEditor. Learn more at her Web site http://HowToDoItFrugally.com.

Book Marketing How-To Lauded as "Invaluable" by Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

 

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

Writers Read

Good writers read good books. There is no getting around it. Of course being a good reader doesn't necessarily equate to being a good writer, otherwise most publishers would be publishing their own bestselling books, however, as a writer it's critical to be able to understand what words are capable of, the limits, and how to stretch those limits.

The giants of English literature--Ulysses, The Sound and The Fury, Great Expectations, The Waves, all take words and torture them, stretch them, use them in new ways, expanding their possibilities to produce new meaning, greater understanding, deeper feeling, epiphany. They turn the cliché on its head, put paid to the caricatures of life we see on television, force their reader to reflect, think, grow, and live differently. Without these books, great modern works like History of the World in 10 ½ Chapters, Oscar and Lucinda, The Moor's Last Sigh or Captain Corelli's Mandolin could not have been written. Each writer owes his craft to those who preceded them and changes the world for their readers and those writers who follow them. So reading well is part of the ongoing and permanent apprenticeship for those who wish to write in a way which is more than simply craft.

Writing which makes people cry, think, desire, anger, laugh and carry your characters around with them as part of their permanent memory bank; writing which is Art. If you are a Dr. Frankenstein, wanting to bring your characters and meaning to life, to join the really big authors in making meaning, then you simply have to read. It might be a long apprenticeship. Good books are not always easy. Nor do they generally give you that feeling that 'you can do this' which poor books might, in fact you might end up feeling a little awed.

However, the short term pain is more than offset by the deep pleasure of transportation into an original world, by the long term gains of vocabulary expansion, greater clarity of vision, and a heightened sense of what is possible with words.

So how do you find out about really good books? How do you choose wisely so that your investment of time is worthwhile? After all if you are reading, writing, doing something else to bring in money - since writing well is often not lucrative in the first instance unless you are very lucky - and possibly raising a family and dealing with the daily imperatives of keeping body fed and home clean, juggling time is always an issue. Well, I'm a compulsive. I read anything and everything from cereal boxes to historical tomes, but I also try to discriminate based on the genre I'm reading. If it is going to be a serious read, I'll pick writers who I know are good, based either on recommendations of like-minded readers or past experience, although some of my best finds have been serendipitous so I have to admit that I have on occasion judged a book by the blurb on its cover. I'm lucky though in that I've been reading so long that it is as natural to me as breathing (nearly) and I can start and stop and read in the most extenuating circumstances (in fact reading helps me deal with extenuating circumstances better). If this isn't the case for you, perhaps you need a guide.

Find a good reviewer whose work you trust and let them guide you. There are plenty to choose from on the internet and in print. Some of the more well known review sites are:

http://www.nybooks.com
http://www.guardian.co.uk/books

http://bostonreview.net/
http://www.kirkusreviews.com/
http://www.lrb.co.uk/
To name just a few. And of course there's my own site: www.compulsivereader.com.

You could also go by the prize winners, for example The Booker Prize (including the nominees) is almost always a good guide to great fiction, although you would, of course, miss out on all the non-prize winning books that way. Of course there is always bookshop recommendations, from Amazon to the little guy with the great personalized service down the road who probably knows your reading tastes if you visit often enough. However you find great books, enjoy your apprenticeship.

If you love reading enough to do it under any circumstances, in whatever snatches of time you can afford, and write when you aren't reading, you are going to eventually produce something wonderful. A shining gem which will change your readers' perception of the world.

About the author: Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust, and Quark Soup, the novel Sleep Before Evening, a nonfiction book, The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Cherished Pulse , She Wore Emerald Then, Imagining the Future, and Deeper Into the Pond. She runs a monthly radio program podcast The Compulsive Reader Talks.  Find out more at http://www.magdalenaball.com