Essentials for Managing a Writing Career

 


When I was on a panel at PALA (the Publisher Association of Los Angeles (an associate of Independent Book Publishers Association or IBPA), I was asked to give them the five most important tips to an independent writing career and this is an abbreviated rundown of what I told them:

1.    One of the most deleterious ideas—the one that has the most disastrous effect on the welfare of an author’s book—is that marketing is selling. Especially selling people something whether or not they want it (or can use it).This incorrect idea of what marketing is at its roots is unethical, destructive to creativity, and absolutely false. It is what marketing is not. Here’s what marketing is:

a.    It is having a passion for one’s own book, a passion coupled with a strong belief that it will help others—either a certain group of others or everyone. That it it is an authentic belief that the book will make their lives better. Help them. Entertain them.

b.    Marketing is the process of learning who those people are and showing them why it is right for them and helping them access it in the most convenient way for their needs.

c.    It is about caring and making it evident that this caring is  apparent through the campaigns and promotions the author does. Authors will be forgiven for that awful term selling if the reader can see—and feel—the caring. Both in the book and in the marketing campaign itself.

2.    Here’s my most inspirational tip:. You can now be in charge of your own writing career. That means you get to make your own decisions. Fortunately that also means you have the never-ending uphill learning curve to climb and I believe it’s fortunate because you will never get bored.

3.    There are no blanket rules—no undeniable, unforgiving, steel-clad rules in writing or publishing. But you must know the rules anyway. If you don’t,  and you put out a less than professional product (and it is apparent there is no good reason for having broken those rules), you have done yourself and all the other independent authors a disservice.

4.    Learn, learn, learn. One of the best ways to do that is to use the benefits offered by respected writers organizations. Use them to learn more but also use the benefits they offer to help you market. Both their paid services and the ones that come free with membership. Example: One that works well is renting one of their lists for a direct marketing campaign.
 
5.    Learn to fight what is left of Book Bigotry or Entrenched Publishing Rules without spending time trying to change others’ minds. People only change their minds when they’re in enough pain. Be confident in knowing that entrenched (read that traditional) marketing ideas aren’t the best way to sell books anyway. The best way to use your marketing budget and time is to find the ways you can reach the most people in the least time (and where you can make the greatest net profit)—and that isn’t by selling through bookstores. . .or in airports.

6.    Tips: Read, read, read, but read cautiously. Everyone on the Web isn’t an expert. Find experts with newsletters written by experts who will keep you up to date.
Examples: Amazon sends information about their new promotion opportunities to those who are already published. To get that information, you have to read their e-mails.  And read newsletters. My favorites are:

                           I.        Dan Poynter’s
                         II.        Hope C. Clark’s (Funds for Writers)
                       III.        Joan Stewart’s (The Publicity Hound)
                        IV.        My SharingwithWriters
                                    (Subscribe at http://howtodoitfrgally.com/newsletter_&_blog.htm)
                          V.       And for speakers (one of the best ways to market), Tom Antion's letter for speakers

7.    Join organizations:
I love Independent Book Publishers Associations (IBPA), of course, but there are lots more targeted associations like memoir writers, journalists, the Military Writers Society of America, PEN. Remember they only work as well as you work them.

8.    Join listserves, sometimes called social network groups or forums. IBPA has a great one. Author U is one founded by Judith Briles. Here’s a tip: Learn which contributors are experienced and which aren’t before you take advice to heart.

Article reprint from 2015
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Carolyn Howard-Johnson has been promoting her own books and helping clients promote theirs for more than a decade. Her marketing plan for the second book in the HowToDoItFrugally Series of books for writers, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success won the Next Generation Millennium Award for Marketing.
The just-released third edition of The Frugal Book Promoter, published by Modern History Press, is New! Expanded! Updated!
Her poetry, fiction and nonfiction books have been honored by the likes of Writer’s Digest, USA Book News Award, the Irwin award, Dan Poynter’s Global Ebook Awards and more. Learn more about Carolyn and her books of fiction and poetry. Each of them helped her learn more about maximizing marketing efforts for different writers, different titles. Learn more at www.howtodoitfrugally.com and Carolyn-Howard-Johnson: Amazon Page.




Positive Thinking and the Writer


 

 "Positive thinkers see the invisible, feel the intangible, and achieve the impossible."
~ Sean McCabe


When I was looking for a house a couple of years ago, I saw this quote by Sean McCabe, and it amazed me how accurate it is.

As my husband and I were looking, my husband saw all the things wrong with each house. It had wall paper; it needed a complete renovation; it needed a kitchen; the basement needed to be finished; the rooms weren’t right. The lot was too big. It was a corner property. The list went on and on.

I saw all the things right with each house. I saw how it could be. I had the ability to look beyond what was actually there (see the invisible and feel the intangible) and see what could be.

It made me think about writing. Most writers understand that writing can be a tough business. There are lots of rejections and lots of ups and downs. To survive in this business, you need to keep a positive mindset. You need to persevere. You need to see beyond the slumps. You need to keep moving forward and achieve what may seem impossible.

This also goes for those who want to be an author but have no clue how to go about doing it. Seeing things through a positive mindset allows you to figure out what to do, whether it means hiring a ghostwriter or taking the steps necessary to learn to write yourself.

But it goes beyond writing. As with everything in life, there will be obstacles in your path. Sometimes those obstacles may seem insurmountable. The key is to not let them stop you. Keep moving forward. You might even envision yourself happily beyond the problem or obstacle.

So, whether it’s with your writing life or life itself, be a positive thinker. See the invisible and the intangible, and achieve the impossible.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author. She runs a successful children’s ghostwriting, rewriting, and coaching business and welcomes working with new clients.

For tips on writing for children OR if you need help with your project, contact her at Writing for Children with Karen Cioffi.


And, check out Karen's The Adventures of Planetman picture book series and her other books at:.
https://karencioffiwritingforchildren.com/karens-books/


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How to Write Vivid Scenes, Part I, by Chris Eboch

Prolific children's and adult author, Chris Eboch

Author/editor Chris Eboch has her foot in two worlds: children’s literature, as Chris Eboch and M. M. Eboch, and as Kris Bock, in adult literature. Chris has written over sixty books for children, including nonfiction and fiction, early reader through teen. Chris’s books on writing, You Can Write for Children, and Advanced Plotting, and posts on her blogspot, Write Like a Pro! A Free Online Writing Workshop, are chock full of down-to-earth advice for authors interested in honing their craft. Chris has been a member of SCBWI-NM for many years, has served as Regional Advisor, and currently serves in a new capacity as Published Authors Coordinator. Chris takes an active part in helping fellow authors succeed. We are very fortunate to have her. Read more about Chris in my WOTM February 2019 post: "Writing Tips from Author Chris Eboch", and in my June 2020 post, “Felany Melanie: Prequel to the movie Sweet Home Alabama.

During the next three months, Chris will be sharing her expertise on “How to Write Vivid Scenes,” information that has helped me personally with my craft.  

How to Write a Vivid Scene

In fiction writing, a scene is a single incident or event. However, a summary of the event is not a scene. Scenes are written out in detail, shown, not told, so we see, hear, and feel the action. They often have dialog, thoughts, feelings, and sensory description, as well as action. 

A scene ends when that sequence of events is over. A story or novel is, almost always, built of multiple linked scenes. Usually the next scene jumps to a new time or place, and it may change the viewpoint character. 

Think in terms of a play: The curtain rises on people in a specific situation. The action unfolds as characters move and speak. The curtain falls, usually at a dramatic moment. Repeat as necessary until you’ve told the whole story.

So how do you write a scene?

  • Place a character — usually your main character — in the scene. 
  • Give that character a problem.
  • Add other characters to the scene as needed to create drama.
  • Start when the action starts — don’t warm up on the reader’s time.
  • What does your main character think, say, and do?
  • What do the other characters do or say?
  • How does your main character react?
  • What happens next? Repeat the sequence of actions and reactions, escalating tension.
  • Build to a dramatic climax.
  • End the scene, ideally with conflict remaining. 

Scene Endings

Scene endings may or may not coincide with chapter endings. Some authors like to use cliffhanger chapter endings in the middle of a scene and finish the scene at the start of the next chapter. They then use written transitions (later that night, a few days later, when he had finished, etc.) or an extra blank line to indicate a break between scenes within a chapter.

Give the reader some sense of what might happen next — the character’s next goal or challenge — to drive the plot forward toward the next scene. Don’t ramble on after the dramatic ending, and don’t end in the middle of nothing happening.

A Scene Can Do Several Things

  • Advance the plot.
  • Advance subplots.
  • Reveal characters (their personalities and/or their motives).
  • Set the scene.
  • Share important information.
  • Explore the theme.

Ideally, a scene will do multiple things. It may not be able to do everything listed above, but it should do two or three of those things, if possible. It should always, always, advance the plot. Try to avoid having any scene that only reveals character, sets the scene, or explores the theme, unless it’s a very short scene, less than a page. Find a way to do those things while also advancing the plot. 

A scene often includes a range of emotions as a character works towards a goal, suffers setbacks, and ultimately succeeds or fails. But some scenes may have one mood predominate. In that case, try to follow with a scene that has a different mood. Follow an action scene with a romantic interlude, a happy scene with a sad or frightening one, a tense scene with a more relaxed one to give the reader a break. 

Don’t rush through a scene — use more description in scenes with the most drama, to increase tension by making the reader wait a bit to find out what happens. Important and dramatic events should be written out in detail, but occasionally you may want to briefly summarize in order to move the story forward. For example, if we already know what happened, we don’t need to hear one character telling another what happened. Avoid that repetition by simply telling us that character A explained the situation to character B. 

Avoid scenes that repeat previous scenes, showing another example of the same action or information. Your readers are smart enough to get things without being hit over the head with multiple examples. If you show one scene of a drunk threatening his wife, and you do it well, we’ll get it. We don’t need to see five examples of the same thing. Focus on writing one fantastic scene and trust your reader to understand the characters and their relationship. For every scene, ask: Is this vital for my plot or characters? How does it advance plot and reveal character? If I cut the scene, would I lose anything?

Next month: How to Write Vivid Scenes: Connecting Scenes, by Chris Eboch

Visit Chris at: www.chriseboch.comhttps://www.krisbock.com/; and her Amazon page:  https://www.amazon.com/Chris-Eboch/e/B001JS25VE/ .


Tall Boots by Linda Wilson,
illustrated by 1000
Storybooks, will be
available on Amazon
next month
Linda Wilson, a former elementary teacher, has published over 150 articles for children and adults, several short stories for children, and her first book, Secret in the Stars: An Abi Wunder Mystery, which is available on Amazon. Publishing credits include biosketches for the library journal, Biography Today, which include Troy Aikman, Stephen King, and William Shatner; PocketsHopscotch; and an article accepted by Highlights for ChildrenSecret in the Mist, the second in the Abi Wunder series, is coming soon. Follow Linda on 
https://www.lindawilsonauthor.com.

Recapture the Joy of Writing

When I'm working on a writing project and things are going well – meaning, the words are flowing and the work is almost effortless – I call this "going under."

It's like I've gone deep under water and left the world above the surface behind to live in the world of my characters or my topic (if I'm working on nonfiction).

This is more commonly known as "working in flow."

I'm sure you know the feeling, whatever you may call it.

You're writing and suddenly you look up and notice the time.

You thought you'd only been working for a short while, yet hours have slipped by.

Writing in flow or going under is a wonderful feeling.

In fact, I think it's the real reason many of us love to write.

It's the writer's "high."

Unfortunately, it can be difficult to work in flow or go under when you have many projects ahead or a tight deadline looming.

Over the years, I've learned a few tricks of the trade that help me go under on a regular basis.

Maybe they'll work for you, too.

To Write In Flow...

First, it's hard to write in flow if you leave your writing to the last thing each day or you simply write whenever you can grab a few minutes here and there.

Your mind will find it difficult to relax and simply focus on the work at hand.

For that reason, schedule specific times to write.

For example, you might schedule time during the early morning to work on your novel – perhaps from 5:00 to 7:00.

If you get in the habit of writing regularly at this time each day, your mind will start preparing for your writing session as soon as you wake up each morning.

It won't be filled with thoughts about other things that happened earlier in the day yet, so it will be easier to focus on your writing.

Next, find a quiet place to work, away from all distractions.

You don't want someone or something pulling you back up just as you've gone under.

Next, if you find it difficult to move from one project to another during the day and work in flow on each project, take time to transition from one project to another.

For example, I may work on fiction in the morning.

Before I move to nonfiction in the afternoon, I take a break.

I might sit and meditate or listen to music for a few minutes so my mind is ready to make the switch from fiction to nonfiction.

Have Fun!

Most importantly, don't forget to have fun as you're writing.

Just write what comes naturally.

Be yourself as a writer.

You can rewrite later.

Now...go under today and recapture the joy of writing!

Try it!


For more writing tips, delivered to your e-mailbox every weekday morning, get your free subscription to The Morning Nudge now.

Suzanne Lieurance is a freelance writer, writing coach, and the author of over 40 published books.

How To Write A Book


By Terry Whalin @terrywhalin

Often writers will ask me, how in the world have you written over 60 books with traditional publishers? I have a simple answer, writing books is like eating an elephant. The task seems daunting and impossible at first.

How do you eat an elephant? It's an old joke but you eat an elephant one bite at a time.  It the same way to accomplish any huge task—one action at a time. Recently I began to write another book.  It doesn't matter that I've done it over and over through the years. Each time it looks daunting to write an entire book manuscript. No matter what others will tell you for everyone getting started is hard. The writing in the middle is hard and finishing is hard. Yes the task is difficult and looks impossible. So how do you get it done? One bite at a time.

What is the deadline for completing your book? If you don't have a deadline, then I suggest you set one. After you have a deadline, how many words a day are you going to write to complete the deadline? Make sure you build in some extra days for the unexpected (happens to everyone) but make sure you hit your deadline.


Or maybe your goal is tied to your social media. You want to reach a certain number of followers on Twitter or a certain number of connections on LinkedIn. Are you actively working on these networks? Are you posting a number of times each day? Are you connecting with new people? Without your regular actions, then it will be hard to increase your presence and meet your goals.


Do you want to do more speaking? Are you pitching different conference directors and leaders? From my experience you have to be proactively promoting your speaking skills to get more speaking meetings.


Do you want to appear on more radio shows and talk about your latest book? There are thousands of radio stations and programs which use guests on their program. These bookings do not happen just sitting back and waiting for them to call. Your phone will be silent if you take this action. Instead, you need to be actively pitching the producers of these programs.


Or maybe you want to write more magazine articles or appear on more podcasts? Waiting for the phone to ring will likely not happen. What proactive steps are you taking to either go ahead and write the article then submit it to the publication? Or you can write a query letter and send it simultaneously to different publications and get an assignment?


Many are surprised that I have written over 60 books through the years. There are several keys in this process but one of the most important is consistent writing.  It is a matter of writing one paragraph, then another paragraph which becomes one page then another page. It is the same process as eating an elephant—doing it in bite-size pieces.


Do you break your writing into smaller pieces? I'd love to have your tips and insights in the comments below.


Tweetable:


It appears impossible. How do you write a book? Learn the secret in this article from this prolific writer and editor. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. On October 5th, his classic Book Proposals That $ell will be released. He lives in Colorado and has over 190,000 twitter followers

What Is Creative Writing?

 

by Deborah Lyn Stanley

Creative writing is any original writing that falls outside technical, journalistic or academic writing. But wait, there’s more.

Storytelling and fiction, screenwriting, songs, poetry, playwriting are considered creative writing. However, creative writing is not limited to fictional classifications. It also includes personal essays, memoirs, journals and diaries, letters and literary journalism—stories about the human experience.

Practicing creative writing is beneficial to all writers.
It helps:
•    Develop imagination and creativity
•    Organize thoughts, logically to create the plot
•    Grow confidence
•    Improves communication skills
•    Creates a change of pace and stimulates fresh ideas

So, how will we write more creatively? We grow with creative exercises that foster creative thinking & ideas. Make time for art and read well.

Art feeds our creativity—we cannot produce creative works unless we take them in. All forms of art are inspiring, so, make time for your artist’s dates. Films and books inspire story lines, and pictures or photographs can inspire a memory or story.

We must read well to write well. Try out new author’s works, go beyond blogs and social media to classical literature—there’s a wealth of written works to learn from and enjoy. I recently have found three new authors’ from the 1890s and early 1900s—my new favorites! Their well-developed stories, short or novel length, are entertaining. Gratefully, these stories are expanding my grasp of descriptive writing and character driven stories. Newspapers published serials of short stories in that day.

Nurture your creativity, take care of it, and devote time to this grand adventure. Here are a few ways to foster creative writing skills:
1.    Schedule creative writing sessions, choosing your topic ahead of time, then dive in for 20-40 minutes.
2.    Use writing prompts: one word or a theme sentence to boost your ideas and motivation.
3.    Use photographs to trigger the start of your piece. Is it a memory that promotes a story? Write it!
4.    Listen to music, get into your favorites, move and sing it out! Is it smooth and lovely, or wild and hopping fast? Write the memory or story you imagine.

Write a Page or more, Prepare an Outline or a List of Ideas—Just Get Going
Your creativity will flow.


Helpful Links:

Experiment with creative prompts.
https://www.tckpublishing.com/creative-writing-prompts/
https://www.tckpublishing.com/creative-writing-exercises/

Unusual Writing Activities That Will Boost Your Creativity by Melissa Donovan
https://www.writingforward.com/creative-writing/writing-activities 

 

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   

Visit her caregiver’s website: https://deborahlyncaregiver.com/
Mom & Me: A Story of Dementia and the Power of God’s Love
https://www.amazon.com/Deborah-Lyn-Stanley/
& https://books2read.com/b/valuestories



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What Comes Before Anything Else?

 

"Before anything else, preparation is key to success."

~ Alexander Graham Bell

 

According to the Cambridge Dictionary, preparation is "the things that you do or the time that you spend preparing for something." 

This can pertain to anything, but for writers, preparation is about learning the craft of writing. 

It could also be about preparing for a story or article you're writing. Even with fiction children's stories, I do research for my projects. Or, you might be giving a workshop, a speech, or instructing a  class.

 Preparedness brings self-confidence, less stress, and less time and effort on the actual event or project.


MORE ON WRITING AND BOOK MARKETING

A Story Revision Checklist

Tips for Writing Character Driven Description

Writing and Time Swapping

 

Are Limiting Beliefs Keeping You from Writing Your Book?

by Suzanne Lieurance Do you want to write a book, yet you just can’t seem to sit down and do it? Well, most likely, you have some limiting b...