Marketing & Promotion Recap - Happy Holidays!

As authorprenuers, we must market our products; Platform, Brand, and Website provide the way.

Today we’ll recap our discussions over the last several months because this topic is worth repeating.

1) What Does It Take To Promote Your Writing? 
It takes Author Platform, Branding, Identifying your audience, an Author Website, and building Connection with your readers. Overwhelming? Yes, but, we must reach folks to read our stuff, so let’s get going.

A Platform, established and maintained, is the action you take to promote your writing. Kimberly Grabas founder of YourWriterPlatform.com defines Platform succinctly. It describes the ways you connect and engage with your ideal readership – the readers who are most receptive to your work. It also denotes your influence, visibility and authority.

Branding is who you are and how you are known. We market ourselves through our branding.
You have a book in you. Write it and get it out there.
More: https://www.writersonthemove.com/2019/04/what-does-it-take-to-promote-your.html

2) What Does It Take To Market Your Writing? Great Content
To market your writing it takes focused effort for Author Platform, Branding, and an Author Website. Let’s talk about Great Content today.

We use the internet to research concepts, compare topics and glean information for our work, discover fresh ideas, and to find the best, consistent resources without wasting time or money. We must deliver informative, strategic, and timely content in the same way.

Five Tips:
1. Since we are not entitled to our reader’s attention, deliver content that grabs their interest through text, imagery, podcasts and video, and make it snappy for the scanners
2. If it grabs, it’s likely to spread
3. Use proven structures such as: 

*Headlines, and sub-headlines, that command attention  

*Focused introductory sentences  

*Information that solves a problem  

*Limiting the message to one central point

More: https://www.writersonthemove.com/2019/05/market-with-content.htmll

3) Create a Strategy that Delivers Great Content 
What does it take to promote your writing, be it articles, stories or books? The answer is much more than Sales Pitches and Events.  How do you tell your readers or a prospective publisher what you are about? How does your promotional offer benefit the reader? The answers are: your Author Platform, your Branding, and your Website.  It’s the way you inform and engage your audience. This week we’ll talk about Great Content, and developing a Strategic Plan.

Points for brainstorming your strategic plan to deliver great content:
1.    The WHAT: Writing a series of five, six or ten articles focused on one theme
2.    The HOW of delivery is via quality information in text, graphics, video and audio. We are not entitled to our reader’s attention. Deliver content that grabs their interest early, and make it good for the quick-look reader.
3.    Change up the presentation by offering an article in text with audio as well.
4.    Make it original, relevant and valuable while staying focused on your theme.
5.    Also, make it substantial and in-depth even when it requires 1000 words or more.
6.    The WHY: Connecting with your audience which leads to engagement and sharing
7.    WHEN you build Connection, readers are more likely to follow by taking Action
More: https://www.writersonthemove.com/2019/06/create-strategy-that-delivers-great.html

4) Content Curation & Aggregation 
You promote and inform readership of the benefits you offer through your Platform, Branding, and Website.  Let’s talk about growing engagement by diving a bit deeper through Content Curation and Aggregation.
•    Content Curation is not creating new content; it is the process of searching out, discovering, compiling and sharing existing content for your readership relevant to a specific topic or subject.
o    Content Curation’s purpose is to add the value of a broader view and understanding.
o    Introduce the content with your own perspective and ideas, then provide a link to the source article via “To read the original article go to: …”
•    Content Aggregation is the collection of information for a particular topic with one or more related keywords. >>>
Adding value is the best path to growing your readership and promoting your work.
More: https://www.writersonthemove.com/2019/07/content-curation-aggregation.html

5) Platform, Brand and You 
Your Platform and your brand, presented via your website, tells readers who you are and what you are about. These three, closely aligned will present a consistent message. Readers will return often to ask; “What do they have for me today?” “What more can I do to build my writing business?”

Your Platform is useful if you are a blogger writing essays, articles, or books. Our success requires visibility, thus we must communicate with our readers. Work to make your message clear and valuable, building trust. As for me, I want people to know where I am, what I offer in the way of writing craft, and the pieces I’m working on. How do they connect with me? My Website.

What’s Brand? You Are! You are your brand. We build brands through words, images and actions—your actions.
More: https://www.writersonthemove.com/2019/08/platform-brand-and-you.html

6) Market Your Product
As authorprenuers, we must market our products i.e., books, articles, and niche.  Platform, Brand, and Website form the vehicle to make that happen. These, along with your mission statement tell your readers who you are and what you do. Closely aligned they present a consistent message.

Your Platform is a useful necessity for all authors whether you write essays, articles, blogs or books, fiction or nonfiction. Brand is who you are. You are your brand, built by words, images and delivering as promised. Success depends upon visibility. We communicate with clarity and offer valuable information through our websites because Content is King.

Start building your writer Platform now without delay and maintain it to keep connecting with your clients; building a Platform takes time…
More:  https://www.writersonthemove.com/2019/09/market-your-product.html

7) What’s Different About an Author’s Website?
As authorprenuers, we must market our products. Platform, Brand, and Websites form the vehicle to make that happen. Writers’ need a dynamic website, update or start anew.

•    Create a Clear Identity
•    Create a vibrant headline with an image that is topic or niche focused and describes what you write and might include an image of your latest book cover, or another highlight of your work
Lots more: https://www.writersonthemove.com/2019/10/whats-different-about-authors-website.html

8) Social Media and Powerful Headlines
As authorprenuers, we market our work through our website and social media
Delivering great content value for our readers is the goal.  So, show them where to find it. Enter—social media.

As you register for social network accounts, pay close attention to building your profile and the name you choose for your account. Using your brand is powerful. Is your name your brand or is your theme your brand? Consistency matters, use it throughout all the social media accounts you create.

Let’s select from the highest rated social networks to promote our writing. >>>
More: https://www.writersonthemove.com/2019/11/social-media-and-powerful-headlines.html


Helpful resources:
Carolyn Howard-Johnson’s “The Frugal Book Promoter” https://howtodoitfrugally.com/the_frugal_book_promoter.htm 

Kimberly Grabas founder of YourWriterPlatform.com defines platform succinctly. Platform describes the ways you connect and engage with your ideal readership – the readers that are most receptive to your work.   https://www.yourwriterplatform.com/

Joanna Penn and Marketing:  https://www.thecreativepenn.com/marketing/

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her writer’s website at: https://deborahlynwriter.com/  
And her caregiver’s website at: https://deborahlyncaregiver.com/
Facebook: Deborah Lyn Stanley, Writer    https://www.facebook.com/deborahlynwriter/?modal=admin_todo_tour

Outsourcing

To do or not to do? That is the question.

No matter what your business, there comes a time when you need to decide what priorities you need to handle yourself and what you can outsource.

Whether you offload work to a live or virtual assistant, a different "team," or an outside specialist, more often than not, the time and energy you save will be well worth the expense.

The Litmus Test

When deciding whether to take on certain projects or offload them, here are some of the questions you need to ask yourself:

• Is this related to my specialty?
• Can someone else do it?
• Should someone else do it?

Characteristics of items that are good to outsource, include:

• Repetitive tasks, such as data entry
• Time-consuming tasks, such as transcription.
• Out-of-your-comfort-zone tasks. If something will take you more time to learn than it will take someone else to do properly, unless it's something that will benefit your own professional development, it should go on someone else's plate.

Professional Services. Unless it's your actual business, look to others for:

• Web Design and Support
• Legal Advice
• Accounting
• Graphics
• Finance

Project Support. There are also certain cases where you need get assistance, even when the action item can be done by you. Especially when doing something close to you, such as self-publishing, to get the best product possible, you may need to hire the following contractors:

• An editor
• Copy editor
• Cover designer
• Book designer
• Marketer or Publicist
• Don't forget a photographer for new headshots.

Finding the Right People

If you do decide to outsource, start with your network. Ask friends directly for recommendations, post a request in a LinkedIn update, or go to networking events where you can potential find the right people.

Alternatively, you can look to job boards and ask for suggestions relevant Facebook or LinkedIn groups.

The Bottom Line

When the question is about outsourcing, it usually comes down to money. If you can afford the expense, it enables you to focus on the things you do well and are passionate about ... which will ultimately generate more money. Outsourcing in the perfect world pays for itself.

* * *

How do you decide what to do and what to outsource? What are your tips for finding great resources? Please share in the comments.

* * *

For more on Getting Press, read the #GoalChat recap on the topic.

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  Debra is the author of Your Goal Guide, being released by Mango in January 2020, as well as Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She is host of the #GoalChat Twitter Chat and the Guided Goals Podcast, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Branding Checkup

No matter what your business, branding is essential. Your name, your theme, your visuals. It's what sets you apart, so prospects, clients, your audience, fans, etc. can easily identify who you are and what you do.

Perhaps the most important part of your brand is you: your personality, expertise, and your niche. When you take the time to plan and create your elements, and add your authentic self in the mix, it's a recipe for branding success.

If you can't remember the last time you did a branding checkup, it's likely way overdue. You don't necessarily need to change or update anything. However, it never hurts to touch base with yourself, in case it's time for minor changes, a pivot, or a complete overhaul.

Your Brand Elements

Your brand is composed of numerous areas - some are tangible, while others are just part of your businesses model. 

Business Name: Your business name should be consistent with your blog name, podcast, and any other content you create to promote your business.

Mission Statement: Who you are plus what you do encompass your mission statement. Does your business still reflect your mission? Does your mission reflect your business? Or is it time to make adjustments?

Tagline: Your tagline is a simplified, catchy version of your mission simplified. Think of it as a touchstone for all of your potential business activities.

Logo: Whether your logo is an image or stylized text, it should be a reflection of your brand. A modern company vs tech vs financial services vs creative industry will all have different approaches to logo. 

Fonts: See notes on logo.

Colors: Like logos and fonts, your brand colors should be consistent ... and all go together. 

Imagery: Branded images range from your website and blog images to your social media backgrounds and post templates. Use the same type of image - for instance, all illustrations or all modern photographs - throughout. And don't forget to incorporate your logo, especially when it comes to social media headers and shareable blog posts.

When you evaluate your branding, remember consistency is key. You want all of your personas, links, social media accounts to connect to you and to each other. 

Follow this simple rule: "Be yourself - your brand - everywhere." And that's really all there is to it!

For more on Branding, read the #GoalChat recap on the topic.

* * *

How important is branding? What other elements do you incorporate in your branding? And how do you set yourself apart? Please share in the comments.

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  Debra is the author of Your Goal Guide, being released by Mango in January 2020, as well as Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She is host of the #GoalChat Twitter Chat and the Guided Goals Podcast, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Create A Plan for the New Year

By W. Terry Whalin

If you fail to plan, you plan to fail. It’s an old saying and cliché yet rooted in truth. What plans do you have for the New Year? Now is the time to be working on a plan. Do you have a book? What is your plan to market your book?

When many writers get this question, they pile on the excuses and look around for someone else. They have fallen into the trap of someone who has written a book. They firmly believe, “If I build it (write it), they will come (buy it).” These writers firmly believe the marketing for their book is the responsibility of someone else—some publisher or some bookseller or some marketing person. Countless times I’ve listened to writers in my role as an acquisitions editor when they tell me about their disappointment in the results of their book sales.

Remember, when you point your finger at someone or something, four of your fingers are pointing toward you. As the author, you have the primary responsibility to continually market your book. No one else can do what you can do.

Let me give you a bit of my background so you see why I’m writing about this issue. I’ve published more than 60 nonfiction books and for five years I was a book acquisitions editor. When I became a book editor, I began to understand the economics of book publishing. It’s important for every author to understand these dynamics—whether they write fiction or nonfiction.

Here’s the financial information that I didn’t understand until I worked inside a publishing company: for every book (fiction or nonfiction), a publisher is going to spend $30,000 to $40,000 (real dollars) to take your manuscript and turn it into a finished book. These numbers are with a modest advance to the author (say $5,000) and zero marketing dollars. These costs are production, cover design, editorial work, etc. on your book. Publishers receive thousands of submissions from would-be authors. When I was a part-time Fiction Acquisitions Editor at Howard Books, I was looking for six to eight full-length novels a year—and I’ve received over 250 submissions from individuals and literary agents. I’ve rejected some quality fiction because of the volume and limited spots. Imagine these numbers multiplied on other editor’s desks.

Let’s pretend for a minute that you are the editor and have to wade through these volumes of material to find the books for your list. You have two manuscripts. Both manuscripts are excellent, fascinating stories. One manuscript has a marketing plan and the other doesn’t. As the editor, you will be held accountable for your choices (within the publishing house). It’s a business to sell books. Which manuscript will you choose to champion to the other editors, the publishing executives (sales, marketing, etc.)? Editors risk for their authors. Your challenge is to prove to be worthy (actually more than worthy) of this risk.

Everything that I’m going to write is based on the assumption you’ve learned your writing craft and produced an excellent manuscript that is appropriate for a particular publisher. A big part of you may resist even creating a marketing plan. Isn’t that why you go to a publisher instead of publishing it yourself?

No, you go to a publisher to use their marketing efforts in combination with your efforts to sell more books (and to have your books in the bookstore). Publishers love authors who “get it” and understand they need to roll up their sleeves and take a bit of their energy to market the books to their own network. Also publishers always want to do more for their books especially when they release. Yet they have 20 books to shepherd through this process—and you have a single book. Who is going to be more passionate about the book? It’s you as the author—well show a little of that passion in your marketing plans for your book.

Check out PyroMarketing by Greg Stielstra (Harper Business). This book will help you see how you can stir people to purchase your book and why mass marketing techniques are ineffective. To get a taste of this book, read this free introduction (I use with Greg’s permission).

Finally can you bring your publisher a deal from the beginning that will sell at least 5,000 books? It’s not a crazy question since 70% of special sales are something that the author begins. For some creative ideas, check out Jerry Jenkins’ site. This is not the Left Behind author but another Jerry Jenkins. Put your own spin on these ideas with your book. Also you can learn more about this special sales idea through a free teleseminar which I hosted at: http://bit.ly/massbks.

Publishers are looking for true partners in the book-selling process. A marketing plan shows that you are actively going to enter into the process of selling books. Yes, publishers are looking for excellent storytellers but they need authors who care about selling books.

Now is the time to be working on your plans for the new year. What plans are you making? Let me know in the comments.

Tweetable:

Create a plan to market your book for the new year. Get ideas here. (ClickToTweet)
--
W. Terry Whalin has written more than 60 books for traditional publishers and his magazine work has appeared in more than 50 publications. He is an acquisitions editor at Morgan James Publishing and always looking for great books to publish. Terry is a book proposal expert and the author of Book Proposals That $ell, 21 Secrets To Speed Your Sucess. He has over 200,000 followers on Twitter.

Writers Conferences - Two Awesome Tips on Why to Attend

By Wanda Luthman

Have you ever attended a Writers Conference?

Every time I see one advertised, I sigh because they cost A LOT of money, plus travel, plus hotel and food. The first one I went to, I knew someone else that was attending and I asked if I could come as their guest just to see what the fuss was all about. She agreed and I was able to attend the first day of the three-day event for a reduced price. (There's your first tip.)

I LOVED it! 

I met wonderful authors who told me fantastic stories about their lives and I heard great speakers. I had caught the conference bug. But, how was I going to be able to afford them?

The answer came in the form of an email. There’s a local group of authors who call themselves Authors for Authors and they put on two book events a year (spring and fall), locally and for a reasonable table price. The spring one had dwindling attendance so I guess the group decided to switch it up and offer a conference instead.

I received their email about a local conference last spring and I didn’t immediately jump on it because the speakers were all people I knew and I thought to myself (not out loud mind you), ‘what can these people teach me?’

I know, I know, that sounds very haughty and I certainly didn’t everything I’m not sure myself why I felt that way other than that bible scripture that says something about a prophet not being recognized as a prophet in their own home town.

Anyway, one of the organizers, Valerie Allen, was persistent and kept asking me to come and I could even have a table to sell my books. Eventually I signed up for both the conference and for a sales table.

Man, was I blown away with the speakers! 

Those local people did know stuff and knew A LOT more than I did and I learned so much. Plus, I sold books! And I was able to network with other authors which is always fun. I had a great time!

So, this year, when the email came around again, I signed up right away but I didn’t get a table. I realized last time that I couldn’t just enjoy visiting while I was manning a table and this year I wanted my freedom to socialize.

The conference was held on Sunday, April 22nd this year and I can tell you it was an equally wonderful experience, if not even better. I absolutely love talking with other authors. We’re a friendly bunch, you know. And we love to help each other out. I learn so much from other people and that means I don’t have to re-create the wheel. I, also, enjoy sharing what tips and tricks I have learned over my 4 years of being a self-published author.

I want to encourage you to attend at least one conference and see if you don’t get the conference-going bug too! And I highly encourage you to check out local ones. (There's your second tip.) At least you won’t have to pay for a hotel or travel. And you just might be surprised, like I was, with the wealth of experience and knowledge in your own backyard.

Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 5 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, Little Birdie, and Franky the Finicky Flamingo). She belongs to the National Pen Women Organization in Cape Canaveral; the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 22 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.

MORE ON WRITING

The Lazy Way to Be a Great Writer
Publishing Takes More Than Good Intentions
Point-of-View and Children’s Storytelling

Items to Bring for Your In-Person Book Events

When I first started going to in-person book events, I would invariably not have something I needed. I didn’t always know I was going to need a particular item either. But now, after doing a fair number of events, I have a list of things I need to take and I take this one ‘Must-Have’ item every time.

First, my list includes:

Books (but, of course!) You won’t believe this but yes, one time I forgot my books.

Banner (I have a banner made that just says, “Meet the Author and Book Signing.” I kept it generic to be able to fit any event. Mine hangs for tent events but I’ve seen the ones that stand. That’s my next investment.)

Tablecloth (I invested in a large rectangular—maybe 120 inches long--no-iron tablecloth. You can always make a longer cloth fit a smaller table but you can’t stretch it to fit longer one.)

Book stands (to stand my books up for more visibility)

Business cards and Holders (obvious)

Signs and Plastic Holders (these are signs I’ve created and printed at home that say something like “Book Sale and Price” and I place them inside plastic holders that stand up. You need a sign that says you are selling books and for how much. It just makes sense if you’re selling anything to have a sign saying what you’re selling and the price.)

Bookmarks (I use them as promo items but I also give one to everyone who purchases a book.)

Newslettes Sign-Up Sheets (I also have a plastic sign promoting the Free Ebook they receive for signing up.)

Pens (for that exciting time when you get to sign your book to a buyer/reader!)

Glasses (I need them to see! You can omit these from your list if you don’t need them.)

Table Decorations (For me, I have toys because I’m a children’s author, but I’ve seen people have all sorts of items related to their books.)

Credit Card Scanner (Don’t miss a sale because you can only take cash.)

Ipad/Phone (to run the credit card scanner)

Candy dish and candy (because everybody likes food)

Money Bag (To keep all the money you’ll need when you sell your books and to make change)

Now, for the ‘Must Have’ Item—it’s a clear rectangular box that keeps all my “must have’s.” It is invaluable, did I say it’s something you really gotta have?!

Anyway, here’s what’s inside my box:

You can expand on my items adding more or taking less depending on what you think you’ll need but these things, man, I’ve been so glad I had them.

A folder with my Newsletter Sign Up Sheets (I have a bunch in my folder, just in case I run out. In fact, at one event, another author borrowed one because they forgot theirs.)

Pens (Lots of them in different colors because I like to sign my children’s books in fun, matching colors to the cover)

More Glasses (just in case I forget the ones I usually wear)

Scissors (heavy duty ones that’ll cut through anything)

Clothespins (You just never know when you’re going to need to clip something)

Tape (both clear and painters tape—for times when you don’t want the tape to stick to something)

Stapler

Nametag (it’s important to wear a nametag. It shouldn’t just have your name, but also indicate that you’re an author. I can’t tell you how many times people are surprised when they find out I’m the author of the books I’m selling)

Square Reader with Sign that says I accept Visa, Mastercard, American Express, and Discover

Clips to hold your tablecloth down (like picnic table clips—these are fabulous when you’re at an outdoor event and it’s windy)

Zipties (you gotta have these—invaluable, I say!)

Ziptie cutters (my heavy duty scissors don’t quite cut it, haha!)

Extra business cards

Baggies (you’d be surprised, but sometimes you need to put something in a baggie)

Hand sanitizer (you shake a lot of hands, just saying)

And last but not least, I have a rock (this came from a particularly windy day and everything was blowing everywhere and some kind soul handed me a rock, it was a lifesaver!)

This box is probably 12 x 9 x 3 or 4 inches high

It’s one of those things that keeps all my small items in one place and I can just grab it and go knowing that I have everything I need in it!

Another note: I always pack up the night before by going over my list.

And one more thing: I graduated from a rolling bin to a wagon just because I had to stack everything up in a rolly bin and in a wagon, I have more space to spread out and keep things only 2 items high. It’s easier to keep organized and find what I need.

Sometimes when I’m setting up my table and I’ve stacked things 4 high, the very thing I need first is at the bottom. But, my new wagon, the table cloth is on the side and I can grab it first without having to move anything else. Plus, it has great wheels which makes it easy to turn in tight places (which is usually is behind tables and up against a wall or another table).

Hope this helps you be prepared for your next in-person event. And if you have something else you’d like to add, I’d love to hear it!

Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 5 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, Little Birdie, and Franky the Finicky Flamingo). She belongs to the National Pen Women Organization in Cape Canaveral; the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 22 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.

How to Use the Power of Asking

By W. Terry Whalin

Mega-promoter P.T. Barnum said, “Without promotion, something terrible happens. Nothing.” This statement is true for promotion and marketing but it is also true for almost every aspect of the publishing business. 

If you are not tapping into the power of asking, you are not having opportunities for your writing to be published and sold.

For example, if you want more reviews on Amazon for your books, are you consistently asking people if they are willing to read your book and write a review? 

It's been proven that a steady stream of reviews on Amazon (even if your book has been out a while) helps your book to sell even more copies. I understand it is important to get over 20 Amazon reviews (if possible) and 50 reviews is another benchmark. And when it comes to these reviews, I've often found willing people—but they haven't posted their review. 

Part of the process is to return to these individuals and make sure they have the book and remind them about the review. I get the challenges in this situation. There is a lot to read and write about since new books are being released into the market every day.

If you want to do more publishing in the world of print magazines, are you creating article ideas and pitching them to editors? I'm not talking about doing it once but over and over on a regular basis. 

You need to learn how to write a query letter then write your ideas and send them out to editors. I'd love for more editors to approach me with their ideas—but that is not my reality—even though I've written for over 50 magazines. Instead I have to ask editors to write for their publication.

If you want to get a literary agent, are you crafting your proposals then consistently pitching agents? Every agent receives numerous pitches every day and you have to be part of those pitches. 

As another strategy, are you going to conferences to meet agents and editors face to face and make your pitches? As editors (and a former literary agent), we work with people that we know, like and trust. Nothing happens if you sit back and do not actively pitch editors and agent.

Are you writing a book and need someone with a high profile to write the foreword for the book? Or does your book need some endorsements? 

Readers buy books every day because of endorsements and the foreword for the book—even if behind the scenes you had to write these endorsements. You will have to ask others for these endorsements, then probably give them a deadline, follow-up and even offer to write them a “draft” endorsement for it to happen. See how you have to be actively involved in this process and be asking for something to transpire?

While we depend on email, know that email can often not deliver—so make sure your pitch is reaching the right person and they are able to read it—even with a quick follow-up call or follow-up email to see if they got it.

If you don't have enough writing work or your books aren't selling, then I encourage you to become more active in asking others to buy your book or publish your work. Every writer (including me) would love to not have to ask others and have editors and agents clamor for their writing and work. In an extreme few cases, these writers exist—but for the bulk of us, we have to continue to pitch our work, promote our writing and get in front of new audiences.

How are you using the power of asking in your writing work? Let me know in the comments below.

Tweetable:

Are you using the power of asking? Get ideas here from a prolific writer and editor.  (ClickToTweet)

References:

World of Print Magazines
http://www.right-writing.com/magazine.html

Writing a Query Letter
http://www.right-writing.com/nationals.html

Why Writers' Conferences are Important
http://www.right-writing.com/conference.html

Free list of Literary Agents
http://terrylinks.com/agents

Crafting Your Proposal
http://bookproposalsthatsell.com/

Connect with Terry Whalin on Twitter: https://twitter.com/terrywhalin

--------------
W. Terry Whalin has been an acquisitions editor at three publishers and is a former literary agent. For the last five and half years, Terry has been acquiring books for Morgan James Publishing, a New York publisher doing about 150 books a year. His contact information is on the bottom of the second page. Terry has written for more than 50 print magazine and published more than 60 books including his classic Book Proposals That $ell, 21 Secrets to Speed Your Success. He has over 220,000 followers on Twitter and lives in Colorado.
 

5 Marketing Initiatives for the New Year

The beginning of the year is the perfect time to start a new project. While you may have great ideas for a new fiction or non-fiction work - and that’s great. you should definitely work on them - you may want to take the time to amp up your marketing.

Visibility is so important in this day and age. You need to make yourself known online, so potential readers and clients can find you. There’s plenty you can do from the simple to more intricate efforts. Here are some ideas.

1. Update Your LinkedIn Profile. LinkedIn is the business social network, so it’s a great platform to showcase your work and make connections. As with your bio and resume, take a look at your LInkedIn profile at least once a year … tho ideally once a quarter. Make sure all of your experience is up to date. You can also refresh your profile by uploading new links and media. When you are looking to meet new people, put your best foot forward, so people who want to connect get a better idea of your experience and accomplishments.

2. Try a New Social Network. When you get started with social media, it’s helpful to have a presence on the main platforms - Facebook, Twitter, LinkedIn, Instagram - but master one at a time. Once you’re comfortable on one social network, take the time to increase your activity on another. Start small. Do research to learn more about your beta network. Then, jump on in.

3. Host a Contest. Want to drive more people to your business? Create a contest. You can do a raffle or accept submissions for a more intricate contest. For instance, I ran a query contest on my website for many years. I currently I raffle off a book each month; everyone who posts goals on my Facebook page or in my group is entered to win. See what fits your brand or business and come up with something good.

4. Amp Up Your Blog. A blog is a wonderful way to share your expertise and set yourself apart from everyone else in your field. Consistency and continuity are the most important. But if you have hit your comfort level, amp up your blog. This could mean posting more content (if you post one day a week, try two), longer (or shorter) content, or different content (add interviews, trivia, news). Play with the different types and see where it takes you.

5. Test Something New. What is the one thing you have been meaning to try but can’t seem to going? Want to start a podcast? Do video updates? Launch a Twitter chat? What’s stopping you? Nothing. Take a leap. You never know what the results will be unless you try. Note: I recently launch the #GoalChat Twitter Chat on Sunday nights. This is something I’ve been noodling for years, and am very excited about the possibilities.

Regardless of your strategy, you need to allow for ample time for marketing each week. Add something new to the mix. If it doesn’t work, you can move on. If it does, you never know where it may propel you, your writing, and your business. Good luck and have fun!

What new marketing initiate will you try this year? Please share what you are working on in the comments. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the Guided Goals Podcast and the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Move Around Your Writing Barriers

By W. Terry Whalin

Not long ago, I was driving into downtown Denver for breakfast with a Morgan James author. There are many one-way streets in this section of the city. Suddenly the street where I was going was blocked off and had a detour. Without even a second thought, I turned and followed the detour and soon was back on track heading toward my meeting place. I did not let the detour throw me off from my destination. I did not get put off and quit and return home but found the way forward. My response comes from years of driving experience and understanding that sometimes roads are blocked and you have to locate the way around the roadblock.

Just like driving and finding roadblocks to get around, the writing world often has roadblocks and detours. Maybe you pitch an editor who requested your manuscript and you don't get a response. I've been working with an author who has a children's book and she has been promising to send it to me. It has never come. A few weeks ago when I saw this author in person, she asked me if I had received it. My conversation with her was the first I had known she had even finished it and tried to send it. No, I had not received it. She promised to resend it—and that still has not happened. We depend on things like email when sometimes even email breaks down and doesn't reach the intended editor.

From my years in publishing, I find every step of the process has pitfalls and potential breaks in communication. Editors don't respond to your magazine pitches or a program which you use often isn't working or someone promises to review your book and doesn't follow through. These types of roadblocks happen all the time.

How do you respond to a roadblock? Do you stop and say to yourself, “Guess no one wanted that idea.” “Or “it wasn't meant to be.”  Or do you persevere and look for another way to move around the roadblock?  The writers who succeed (and that measure of success is different for each of us)—find their way around the barriers.

Earlier this year, I wrote about listening to Lauren Graham's memoir, Talking As Fast As I Can. She sat next to best-selling author, James Patterson and ask him, “How do you do it?”

Patterson responded, “Keep going, keep going, keep going.” As writers, each of us get rejected. Our plans get interrupted and changed.  My encouragement is to continue looking and find the path forward. If you are struggling with an area, then create a new habit or new system to help with this area. Your goals and dreams as a writer are important.

The stories of persistent and perseverance in the face of challenges are often a theme in different biographies and how-to books that I've heard recently (check my list of books here). In Robert Greene's Mastery, he told the story of Henry Ford and his early failures and persistence to ultimately form the Ford Motor Corporation. Admiral William H. McRaven told about his persistence in his Navy seal training in Make Your Bed. Historian David McCullough told about the early failures of Harry S. Truman in Truman. While he had no college education, Truman became the 33^rd  President of the United States. I learned valuable lessons from each of these successful people. Persistence and perseverance is an important quality for every writer.

In the comments below, tell me about the actions you take to continue and move forward with your writing.

Tweetable:

Hit a roadblock with your writing? Get ideas here how to keep moving forward.  (ClickToTweet)
------
W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written for more than 50 magazines and published more than 60 books for traditional publishers including his latest Billy Graham, A Biography of America's Greatest Evangelist. Terry is active on Twitter and lives in Colorado.
 

Preparing for Your Book Signing

You have written your book, had it accepted, and you have it in your hands. Now the publisher and the marketing team is ready for your participation in public displays and book signings. You may even have been asked to read your book or a passage or two in front of an audience. Does the thought of speaking in public or actually promoting yourself make your blood run cold? Here are a few tips to help prepare for your first book signing event.


I have had three books published and the first two signings were at church related events because the books fit that audience. However, I have a Picture book out this month and the first signing is coming up. How to prepare isn't something the publisher has explained other than to bring books, prepare to read aloud in front of a camera, and that a portion of the proceeds will benefit the Children's hospital. Not much to go on. This is what I have done.

• I have plenty of business cards ready with my contact information. This way even those who don't purchase a book will take away a tangible way to reach me.
• I have books ready to sell. The publisher also has back up cases. We may have too many but I like to be prepared. I also have made a simple order blank to pass out with my business card for those who were not prepared to buy today. Many may want to order for a gift, for their school, or at a later date.
• This particular signing, the publisher is handling all purchases at one station so that all books sold that day from the authors present will get their donation deducted before receiving their commissions. If I were to be there alone, I would need to have a cash box and a way to accept payments and make change. A sign telling buyers who to make the check out to is also helpful and you have covered all bases. Know your tax rate and the laws pertaining to book sales. If tax is included in the price make that known to the buyer.
• Have a table with a nice cloth or an attractive way to set up your books to grab the buyer. Just like the first paragraph grabs the reader, your initial appearance and impression grabs the buyer. This doesn't have to be elaborate but simple, clean, and attractive.
• Dress neatly and appropriate for your setting. Wear your best asset which should be your smile and friendly manner at all times. Again, your first impression is your best. You may not have a chance to change the mind of a visitor who gets the wrong first impression and believe me that bad impression will be remembered when you publish again.
• Have fun. Enjoy the process. Stay in the moment and put your outside concerns away for the day. This is what you  have worked for so truly enjoy the experience. Take mental notes if not written notes of contacts you may need in the future. With luck and hard work you will be in this place again.

These are just a few things that I am concentrating on, but marketing, blogging, and advertising before an event is also a must. What do you do to prepare for a book signing? How do you market yourself and your work that enhances what a marketing team may also be doing?

Feel free to comment and offer your tips to our readers. And check our archives for more articles on marketing  or grab a copy of The Frugal Book Promoter by Carolyn Howard-Johnson for more excellent advice on self promotion.


Terri Forehand is a Neonatal Nurse and author of The ABC's of Cancer According to Lilly Isabella Lane and Pepper's Special Secret. Visit her website at www.terriforehand.webnode.com or her blog at http://terri-forehand.blogspot.com

Pen Names

Image from Bookcovercafe.com

Recently I was doing an author interview and the question came up whether I'd ever considered using a pen name.  

It's a tricky topic.  I write in several genres, and I've heard other authors recommend that you use pseudonyms for the different types of work you do.  One reason is that you don't want to confuse your readers.  Let's say that you write sweet historical romance and then write a steamy paranormal romantic thriller.  If your original readers pick it up without realizing and then read it expecting what they're used to, they may be disappointed or even feel betrayed.  

In my case, I've decided that my travel writing and my fiction are so different that I don't think I'll confuse my readers if I use the same name. They won't likely pick up Cruising Alaska on a Budget and assume it's a YA fantasy like Far-Knowing.  

I've also published contemporary and sci fi short stories, all under my name.  I haven't quite decided if that's a good move or not.  On one hand, my work may seem a bit scattered--various target ages, various genres.  Some readers don't like reading outside of a certain type of fiction, so it may be harder to build a solid following.  On the other hand, I know authors who write in different genres or for different age levels and I seek out all their writing.  Plus, using the same name streamlines the marketing and allows all my work to build on itself.  

It would be interesting to hear more thoughts on the topic, so leave your comments and experiences below.  

Some of my different work, all under the same name:

Far-Knowing, a YA Fantasy

Leaving Home, a collection of flash fiction, short stories, and travel essays across various genres

Cruising Alaska on a Budget; A Cruise and Port Guide, a travel guide

Being an Arizona girl, Melinda Brasher loves glaciers, streams, whales, bald eagles, and real trees with green leaves.  That's why she's in love with Alaska.  If you want to see a bit of Alaska for yourself, check out her latest book, Cruising Alaska on a Budget; A Cruise and Port Guide.  Read it for free with Kindle Unlimited.

You Need a Mixture of Marketing Efforts

By W. Terry Whalin

How is your writing selling? It's an old sales adage: If your books (or any writing) isn't selling, you need to be touching more people (asking for the sale) or creating new writing.  Your audience doesn't increase or your books don't sell without continued effort from you as the author. 

Whether you work with a traditional publisher who sells your book into the bookstores or you self-publish and are on your own, you still need to be reaching more people with your work. As an acquisitions editor, I tell every author that it is 80% up to them to sell more books. Yes we can sell the books into the bookstore but unless the author is building buzz and telling others about the book, those books in the bookstore will be returned to the publisher.

I wish I could tell you there is one path or one formula to sell books and become a bestseller. If such a formula existed, then every book would be a bestseller—and that is just not the case. Some books that are poorly written hit the bestseller list while other well-crafted titles sell a modest number of copies. The average self-published book sells about 200 copies during the lifetime of the book. The average traditional book sells around 1,000 copies. Now each of us want to beat these averages so how do we do it? It's through a mixture of different marketing efforts.

One of the most knowledgeable people that I know in this area is Rick Frishman. For over ten years, Rick has been our publisher at Morgan James Publishing. For almost 30 years, Rick led one of the largest public relations firms in the U.S. called Planned Television Arts (now called Media Connect). He has a huge list of bestselling authors that he has worked with like Jack Canfield, Mark Victor Hansen, Stephen King and Mitch Albom. Rick is the creator of Author 101 University which will be next month in Los Angeles. I've interviewed Rick a number of times and did so again earlier this month. You can catch the 45-minute interview for FREE at: http://writersconf101.com/index.php

In this in-depth interview, Rick compares book promotion to the four legs of a stool: Internet, print, radio, television, then he gives insights about each of these legs and how authors should be working in each of these four areas. See the balance that goes into this type of approach? It is a mixture of various marketing efforts for your books.

One of the most successful series of books in the English language is called Chicken Soup for the Soul. Jack Canfield tells us about following The Rule of Five to market their books. This short video (less than two minutes) gives you the details about how to achieve your goals.

Are you mixing your marketing efforts to sell your books? Tell us the details in the comments below.

Tweetable:

Are you mixing your marketing efforts? Get ideas here. (ClickToTweet)

—-

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written for more than 50 magazines and published over 60 books with traditional publishers including Jumpstart Your Publishing Dreams and Book Proposals That $ell. He loves to help writers and has a large twitter following. Evan Carmichael ranks the top 100 marketers to follow on Twitter and Terry has been consistently on this list (#56 in September). He lives in Colorado.